Jessica Pizarro

**** ***** ***** ***. ( Orlando, Fl. 32828 ( Phone: 787-***-**** (

aczt8k@r.postjobfree.com

College educated with more than eight years of Digital Marketing and

Communications professional experience. An entrepreneur, who strives to

exceed professional and personal goals. Strong written and verbal

Communication Skills. As a digital marketing expert, I specialize in

helping businesses get the most out of their marketing budget through Brand

Building, Social Media, Web Design, Copywriting, Blogging, Storytelling and

Ads Campaigns.

Marketing Communications Manager

. Professional with 5 years of experience leading online marketing,

independent and internal communications for companies across diverse

industries.

. Conceptualize and orchestrate marketing campaigns that effectively

reinforce and build brand images.

. Expert in the conceptual and content development of sales-driving

collateral. Proven ability to drive record-high marketing campaign

response rates and execute successful product launches.

Skills

Marketing Strategies & Campaigns Public & Media Relations

Creative Team Leadership New Product Launch

Product Positioning & Branding SEO and Google Analytics

Web & Print Content Development Copywriting

Layout Design Editorial Staff

Photo Editing Project Management

Film, Directing, Editing Market Research

Professional Experience

Sony Latin america, Miami, Fl - Multimillion-dollar Company selling

electronics

TV Marketing (Assistant Manager), 2015 to Present

Manage 2016-2017 TV marketing campaign for Latin American countries,

designing and approving POP, web page and social media materials,

communications functions, overseeing 6-member team. Product launches &

advertising.

Selected Accomplishments:

. Developed and launched integrated, multi-channel print, catalog, web and

direct marketing campaigns.

. Launch of new Z9 TV product.

. Collaboration in the correction of products in the web portal and help to

transform into a dynamic website improving communication flow.

. Design, wrote and verify the catalogs and all the POP materials.

intellicon group, Caguas, PR - Full-service advertising, marketing and

social media agency

Social Media Manager, 2014 - 2015

Developed marketing programs for a variety of business-to-business clients.

Used an integrated approach to create balanced programs for clients to

build their respective brands and businesses.

Selected Accomplishments:

. Expanded client base by 78% in three years by consistently delivering

goal-surpassing marketing results and ensuring complete client

satisfaction.

. Served as primary copywriter on advertising campaigns and successful

product launches.

. Earned commendations from client executives for communication

deliverables that targeted desired audiences and articulated the value of

products and services through social media and online advertising.

. Manage five social media accounts simultaneously for the Caribbean

territory of Quaker Oats brand creating media graphics and content for

daily postings. This type of content helps increase organic social media

followings and clicks by 200%.

Jessica Pizarro Page 2 ( Phone: 787-***-****

Pelegrina medical, San Juan, PR - Leading Medical Products Distribution

Online Marketing Creative Director, 2012 - 2014

Advanced through a series of promotions, culminating in oversight of group

marketing division and 3-member creative team. Created concept and copy for

social media and online ads, direct mail campaigns and sales collateral for

diverse clients and projects.

Selected Accomplishments:

. Served as primary copywriter on advertising campaigns and successful

product launches.

. Developed strategies for five social media accounts simultaneously to

increase the following of the company website.

. Assumed a lead role in pitch team meetings due to strengths in

presentation and negotiation skills.

. Generated campaign response-rates of between 6% and 8% (up to 4 times the

industry average).

. Spearheaded a viral campaign for the company's products and coordinated

all the Public Relations efforts managing the exposure of the company and

its products in and out of Puerto Rico.

. Helped raise the fan base of the social networks fans organically with

relevant content, through direct email campaigns and blogging, which came

to be defined in a 40% return on investment.

Technology

Software: Entry Level Photoshop & InDesign, MS Office & MAC (Word, Excel,

PowerPoint), Keynote, Final Cut

Web/Multimedia: Search Optimization, Social Media Platforms, Online Marketing,

Ads.

Education

Navarra UNIVERSITY, Spain

Certified in Business & Media Management, 11/2014

SACRED HEART UNIVERSITY, San Juan, PR

Master of Mass Communications, 6/2014

. Major: Communications

. Minor: Public Relations

SACRED HEART UNIVERSITY, San Juan, PR

Bachelor of Mass Communications, 6/2011

. Major: Communications

. Minor: Journalism

. Graduated with high honors

BRANDS

QUAKER, NIMAY MITSUBISHI, CORONA LIGHT, COUNTRY HEARTH, SURF, GRAND

MARNIER, KRAFT, PELEGRINA MEDICAL, OLEEVA, VEINLITE, ZOLL, NONIN MEDICAL,

COOPER SURGICAL, SONY, SCANLAN, NSPIRE HEALTH, MEDCOMP, LEMAITRE, EDAN, B

BRAUN, TUTTNAUER, OSCOR, SMITH MEDICAL.

Portfolio on Request ( Available for Relocation

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