Negotiation, relationships, Media, Buying

Linda B Southern

**** ******** ******, ******* *****, CA, 90278 – Home: 310-***-**** – Mobile: 310-***-**** E: **************@*****.***

SUMMARY

QUALIFICATIONS

Consultant

AT&T / DirecTV; Sweet Spot Media

• Analyze the sales and marketing materials for the Audience Channel at AT&T / DirecTV (Dan Patrick Show & Rich Eisen Show). Evaluate TV, Radio, digital and social. Make recommendations on how to update presentation materials for clients and agencies.

• Developed media proposals for Sweet Spot Media utilizing Syndicated Television and Programmatic buying techniques.

Campbell-Ewald

SVP / Director of Media

Accounts: Kaiser Permanente, Covered California, MilkPep, Empire State Development, HBOL, MotorCity Casino and Carolina Health Systems.

• Responsible for building and overseeing media buying department for the agency. Developed and executed media strategies and tactics to mirror client marketing and advertising objectives

• Experience in buying, negotiation and strategy consultation for spot media. The spot media includes television, cable, radio, podcast, digital, programmatic, syndication and traffic.

• Directed and managed a team of six in the Spot Buying Department. Ensured quality of work met agency standards.

• Worked with planning team and other departments to make strategic recommendations for improvements on media campaigns in order to best meet client goals.

• Presented all strategies to clients on behalf of the agency.

• Developed multi-market programs that utilized traditional spot media, syndication and digital. Offered innovative ways for agency to deliver clients new and exciting ideas.

Carat, USA

VP, Senior Spot Supervisor

Accounts: Mercedes Benz Dealers of Southern California, Adidas, Blue Shield, City National Bank, TiVo, Jack in the Box, VH1, MTV, Petco, CBS, UPN and DirecTV

• Managed day-to-day operations of Los Angeles based independent buying agency as senior agency contact. Increased presence among key clients, agency and media vendors

• Elevated standard of work produced by agency by influencing media departments accountability of budgets. Placed stronger emphasis on partnership leverage and the importance of increased added value opportunities.

• Negotiated sports and event marketing opportunities, completed media evaluations and recommendations, and provided on-going training to expand staff skills and industry knowledge.

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