Carla Lasater
Albuquerque, New Mexico 87121
************@*****.***
Objective
Seeking a professional Marketing/Sales position in a diverse organization/company where I can use my Marketing and Sales background and experience. I am a highly skilled professional with over 15years of Marketing/Sales experience. Looking for the long-term position, and the result oriented environment where I can use my ability and experience for the profit of the organization.
Experience
06/14 to Medicare Sales Manager
Present CDIS-Consumer Direct Insurance Services-General Senior
Agent for Blue Cross and Blue Shield-Albuquerque, New Mexico
Enroll eligible individuals in Medicare products accurately and thoroughly complete and submit required enrollment documentation, consistent with Medicare requirements and enrollment guidelines. Assist the prospect in completion of the enrollment application. Forward completed applications to appropriate administrative contact within 48 hours of sale. Ensure Medicare beneficiaries accurately understand the product choices available to them, the enrollment process (eligibility requirements, Medicare review/approval of their enrollment application, timing of ID card receipt, etc.) and the service contacts and process. Develops and maintains new and existing provider and community-based organization relationships. Participates in marketing events and exhibits as needed. Maintain good relationships with new and existing clients. HCSC Medicare certified. Train all new agents and insurance brokers on our lines of business. Retain membership through ongoing communication and provide excellent customer service to our members.
03/12 to Territory Sales Manager
05/14 United Medical Supply Group-Albuquerque, New Mexico
Perform daily sales calls on physician groups, hospitals, rehabilitation hospitals, social workers, nursing managers, and any medical staff who can make referral decisions. Obtain patient referral information to appropriately give patient supplies on a timely manner. Give ongoing educational presentations to physicians and medical staff. Travel the State of New Mexico to establish and maintain a professional relationship with physicians and medical staff.
•Out of 23 Sales Representatives nationwide, I received a company vehicle for exceeding
new hire sales quota.
•Exceed monthly sales quota to receive retention and new sales quotas and commissions.
•Developed 10+ new patient referrals monthly.
06/10 to Agency Director-Business Development
03/12 Home Care Assistance-Albuquerque, New Mexico
Solicited new referrals from new and existing clients. Build an ever- growing book of business. Marketed HCA to viable referral sources that included Hospitals, Assisted Living
Facilities, Senior Centers, Geriatric Physicians, and Skilled Nursing Facilities. Provided In-service programs to Healthcare Professionals about other healthcare alternatives that are cost- effective and produce good outcomes. Acted as a liaison between the agency and its' clients. Advocated for patient rights and handled client's issues within their scope of responsibility. Assisted in the hiring and training of all new caregivers .Participated in community programs and events to help educate the public on the agency’s services.
07/02 to Account Benefits & Retention Manager
06/10 Lovelace Health Plan -Albuquerque, New Mexico
Serviced retained and sold over 300 Commercial Accounts in the State of New Mexico.
Managed over 5,000 members and serviced over 75 Commercial brokers. Maintained an average of 96 percent group retention rate. Managed the following territories: Albuquerque, Rio Rancho, Santa Fe, Taos, Roswell, and Espanola. Obtained new accounts through brokerage relationships and assist in meeting and exceeding business plans as measured by new firms, revenue, membership and profitability. Managed the commercial HMO sales process and reviewed and responded to RFP’s. Respond in a timely manner to inquiries and supported the underwriter management team in renewal decisions, rates, network issues, new enrollment, and escalated issues. Maintain and established key relationship’ with employer groups and brokers. Planned all sales marketing –enrollment events in the community.
12/98 to Admissions and Marketing Director
07/02 Lovelace Rehabilitation Hospital-Albuquerque, New Mexico
Maintained a referral territory as assigned by LRH. Exhibited professionalism and developed long term business relationships with referral sources. Developed, implemented, evaluated and refined territory sales plans based upon data, trends, market needs, and facility needs. Understood expected goals and monitored achievement for sales contacts, referrals, admissions, conversions, outpatient visits, etc. Accepted responsibility and accountability for territory. Participated in and completed training initiatives to enhance core competencies as assigned by the DMBD. Effectively utilizes Salesforce.com to track sales activity, maintain client profiles, developed sales plans, and ensured compliance with company’s standards of Business Conduct. General expectation was for sales activities to be reported by day-end for each scheduled workday, and for monthly sale plans to be developed the 1st business day of each month. Completed accurate pre-admission evaluations in a timely manner. Demonstrated the highest degree of customer service and professionalism to our patients (referrals sources, families, payers, etc.). Ensured pre-admission process complies with regulatory requirements. Coordinated specific marketing and public relations activities such as exhibits at conferences, seminars/in-services, advertising, media relations, government relations, etc.
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Education Associates Degree-Business Administration
Graduated May, 2006 National American University
Licensed Insurance Agent-Health, and Life
Rookie Sales Agent of the Year 2014-Blue Cross & Blue Shield
Presidents Club Award-Outstanding Insurance Sales
Medicare HCSC-AHIP Certified