Bruce A. Coram, Sr.
Business Management Professional
**** ******** ****, ***** ****
Atlanta, Georgia 30338
404-***-****/**********@*****.***
PROFILE Sales and Business Management Professional; with proven track record of successful contract negotiations with Fortune 100 executives, forming profitable business partnerships, recruiting talent, motivating sales managers to superior performance and building loyal customers in highly competitive marketplaces. Vast sales and management experience in a variety of industries, including; Information Technology, e-Commerce, Financial Services, Corporate Travel Management and Career Services.
HIGHLIGHTS
• Employed proven troubleshooting skills resulting in delivery of superior results as a
sales professional and manager.
• Built and managed sales teams utilizing effective training and motivational
techniques.
• Realigned territories and headcount to optimize marketplace and sales opportunities.
• Coached a sales team with a national ranking of 29th, to a national ranking of 9th and
regional ranking of 2nd within a 14-month period. Revenues exceeding 132%
of assigned goal.
• Achieved “Top Producer” status nationwide as a Sales Manager with American
Express by producing most revenue within sales period.
PROFESSIONAL EXPERIENCE
OpenWorks, Atlanta, Georgia 2016-Present
Regional Account Executive
• Create immediate and long term relationships with decision makers.
• Generate new leads through cold calling and networking.
• Obtain revenue goals through strong business ethics and self-motivation.
• Work well in a team environment, fostering collaboration and team building.
Heartland Payment Systems, Miami, Florida 2016-2016
Division Manager
• Recruit, train and lead Merchant Services salesforce in south Florida.
• Establish individual sales manager and regional sales goals, forecast and track results.
• Identify and establish networking partnerships.
• Negotiate and manage Partner Marketing Agreements.
Commerce Bank, Atlanta, Georgia 2009-2014
Vice President, Regional Sales Manager
• Delivered over 100% of $512 million sales target in new business per year.
• Developed Product and Marketing strategy for the South Region
• Directed sales of six products throughout an eight state region; Commercial Card/ Purchasing Card, Automated Accounts Payable, Electronic Invoice Presentment and Payment, Healthcare Services Financing, Insurance Claims Payment and Trade Finance.
• Managed individual Account Executives' to top performance through team building and coaching; including translation of Commerce Bank’s Retail Lending and Payment Solutions vision, goals and initiatives into measurable activities. Accomplishments of direct reports included; multiple annual “Circle of Excellence” award winners, achieved by exceeding100% of annual quota assignments, and multiple “Rookie of the Year” recipients, who achieved over 200% of first year sales quotas.
PROFESSIONAL EXPERIENCE CONTINUED
• Evaluated, rewarded and implemented career assessments and planning through performance measurement of the Southern Region sales team.
• Negotiated exclusive Marketing Agreements with state Hospital Associations throughout the South Region, for the endorsed promotion and sale of Commerce Bank’s Healthcare related products.
• Developed and implemented strategies and process flows for sales effectiveness and satisfaction measurements as dictated by client base.
• Lead negotiations of price, terms and conditions on all account prospects and rebids for current clientele within the South Region.
• Assured retention through successful rebid negotiations and relationship management at both senior and middle management levels for all existing and prospective accounts.
WORLDSPAN by Travelport, Atlanta, Georgia 2006-2009
Account Director, North American Sales
CARLSON WAGONLIT TRAVEL, Atlanta, Georgia 2004-2006
Director, Business Development
AMERICAN EXPRESS CORPORATE SERVICES, Atlanta, Georgia 2002-2004
Sales Executive – Business to Business Merchant Acquisitions
Global Relationship Manager
AT&T, Atlanta, Georgia 2000-2002
Sales Executive - B2B Acquisitions
AMERICAN EXPRESS CORPORATE SERVICES, Atlanta, Georgia 1994-1999
District Sales Manager, OH/KY
Sales Manager, Atlanta, Georgia (1994-1996)
NAACP, East Orange, New Jersey 1992-1993
Assistant National Director, Economic Development
IBM CORPORATION, Armonk, New York 1982-1992
Systems Engineer, Large Systems Marketing, Atlanta, Georgia
Computer Operator, White Plains, New York, (1982-1987)
EDUCATION
Rutgers University, New Brunswick, New Jersey – Bachelor of Fine Arts program
IBM Marketing Education Program for Systems Engineers
American Express Sales Manager Training
MILITARY SERVICE
Personnel Specialist, United States Air Force, Honorable Discharge
AWARDS
• Received American Express Core Sales “Award of Excellence”,
"Quality Circle Award”, and Travel Management Services “Achievement Award" for over achievement of sales objectives.
• Served as Southern Region Representative to the American Express
Counsel on Diversity.
• Received “Top Performer” award while attending the IBM Sales and
Marketing Education program.