ZAKIA BANIABBASSIAN

** ********* *** #**** ***** York, ON M2M 4L5 647-***-****

aczimj@r.postjobfree.com www.zakiabaniabbassian.com LinkedIn: http://bit.ly/2cuUIwq MARKETING MANAGER

Dedicated and results driven Marketing Manager leveraging expertise in brand management, marketing communications and corporate communications for both B2B and B2C environments. Adept in leading and implementing marketing and communications strategies to achieve sales targets as well as support acquisition and retention goals. Well versed in developing programs which promote stakeholder engagement, increase brand awareness and deliver against strategic business objectives. Fluent in English, Arabic and Farsi. AREAS OF EXPERTISE

Graphic Design & Illustration

Marketing Strategy

Creative Campaign Strategies

Communication & Negotiation

Crisis Management

Brand Management

People Management

Lead Generation

Market Data Research

Event Planning

Media & Public Relations

Digital Marketing

Qualitative/Quantitative Research

Global & Regional Advertising

Partnership Agreements

Technical Proficiencies: MS Office Suite, Email marketing (Pure360, KloudyMail & MailChimp), Survey Management

(SurveyMonkey), SEO & Google Adwords, Editing Videos (iMovies), Adobe ( InDesign, Illustrator, Photoshop) AWARDS

Singapore International Business Review Award for Client Services Globaleye, Singapore June 2016 Singapore International Business Review Award for Financial Services Globaleye, Singapore June 2015 Nominated for the Sheikha Manal Young Artist Award for Fine Arts Dubai, UAE Dec 2012 PROFESSIONAL EXPERIENCE

MARKETING MANGER Mar 2015 – Aug 2016

Globaleye, LCC, Dubai, UAE

̈ Liaised directly with management team to develop plans and manage global internal and external creative projects.

̈ Tasked with rebranding Globaleye’s brand image and restructuring marketing department, which resulted in each project being managed more efficiently.

̈ Utilized event management skills to coordinate and organize regular marketing, corporate and networking events for Globaleye and partners locally and abroad, resulting in warm lead generation. ̈ Engaged in daily website CMS, social media content management and development of campaigns that revolve around annual international events, which provided referrals and generated brand awareness. ̈ Designed corporate documents and collateral to ensure compliance with company and industry standards. ̈ Created “Sign-In/Sign-Out” document to coordinate and track use of itinerary room equipment, as well as record damage, leading to improved organization within team. ̈ Developed and implemented video interview project which sought to make financial industry accessible by conducting interviews with high-level clients and promoting engagement through social media. Succeeded in garnering larger digital audience as well as securing new business deals. ̈ Developed a motivational recruitment strategy for Globaleye’s new joiners by creating a digital marketing campaign featuring videos of Globaleye’s top five fairly new brokers sharing their progress within the first 6 months.

̈ Negotiated with suppliers throughout the printing process of marketing collateral in order to ensure Wealth Managers received relevant branded collateral/corporate gifts to support them at their events. ̈ Assisted brokers by creating website landing pages that link to web advertisement campaigns, resulting in increased lead generation.

̈ Revamped monthly email marketing campaign, redesigned newsletter, and customized each database to match the email content via the CRM team, which resulted in higher customer engagement. ZAKIA BANIABBASSIAN PAGE 2

PROFESSIONAL EXPERIENCE CONTINUED

MARKETING MANGER Jun 2014 – Mar 2015

Spret Retail, Dubai, UAE

̈ Developed, implemented, monitored, and reviewed an annual marketing plan for 5 individual retail brands under the Spret Retail umbrella as well as the corporate brand identity of Spret Trading to achieve brand awareness to support plans of expansion and improve sales. ̈ Ensured Spret covered all aspects of SEO and social media for brand exposure and to quickly deploy Crisis Management to negative responses.

̈ Managed projects delegated to external graphic designers, retail loyalty card partnerships, photographers, Web Developers including hiring design staff on retainer, delegating tasks, and ensuring work is completed within brand specifications as well as time and budget constraints. ̈ Oversaw rebranding initiative of Nisa Cosmetics, a high end beauty brand, conducting product research, developing packaging design, redesigning social media and website, and implementing improved marketing strategies online and offline.

̈ Managed marketing inventory to ensure marketing materials were available at each location. ̈ Utilized leadership and training skills to prepare sales coaching presentations for Nisa Cosmetics sales executives, monitoring performance post-training to record sales improvement. ̈ Managed the marketing department’s internship program by interviewing and hiring interns, as well as supervising and mentoring interns throughout each placement. MARKETING EXECUTIVE Aug 2013 – Jun 2014

Bluestone, Virtuzone, Dubai, UAE

̈ Oversaw B2B marketing for Arabian Gateway event launch, an annual global trade conference for business professionals seeking to grow business into region. ̈ Conducted market research and data analysis to develop understanding of trade relationships between sectors/regions to develop into the marketing plan. ̈ Attended sponsorship meetings between potential partners with the Managing Director and major industry leaders such as Zawya Thomson Reuters, Virtuzone, Emirates NBD Bank, Clyde & Co Law Firm and Dubai FDI,

resulting in sponsorship deals.

̈ Utilized background in Graphic Design to liaise and collaborate with creative teams and manage graphic designers throughout a variety of projects.

̈ Managed relationships between key partners to provide marketing collateral to use across their databases during the International Delivery Partners in Europe, Africa, Australasia, Asia, and North America. ̈ Managed both the Arabian Gateway and Bluestone website; including all social media platforms, and involved in the hiring process of a social media executive. ADDITIONAL PROFESSIONAL EXPERIENCE

DIGITAL MARKETING EXECUTIVE & GRAPHIC DESIGNER Kindai, Dubai, UAE Sep 2012 – Aug 2013 FREELANCE GRAPHIC DESIGNER Disouq.com, Dubai, UAE Mar 2012 – Aug 2013 INTERNSHIP Quint Dubai, Dubai, UAE Aug 2011 – Oct 2011 EDUCATION

THE INTRODUCTORY CERTIFICATE IN MARKETING (PROFESSIONAL CERTIFICATE) Jun – Dec 2012 Chartered Institute of Marketing, International House, Dubai, UAE PRE MASTERS/PRE MBA: Oct 2010 - Mar 2011

Human Resource Management, Communication Skills, Academic English, Research Methodology Thesis: Visual Media vs. Storybooks: A comprehensive study on the development of children’s literacy Kaplan International College Bournemouth, Bournemouth, UK BA GRAPHIC DESIGN (HONOURS): 2007 – 2010

Nottingham Trent University, Nottingham, UK

FOUNDATION OF ARTS & DESIGN Feb – Aug 2007

Nottingham Trent International College, Nottingham, UK