KAREN BAUERMEISTER

**** ******* **** aczihd@r.postjobfree.com

Hayward, CA, 94545 510-***-****

www.linkedin.com/in/bellakruse www.KarenBauermeister.com

GRAPHIC DESIGNER

SUMMARY OF QUALIFICATIONS

Accomplished brand strategist, graphic design and marketing professional with deep experience creating marketing communications, producing print and web media solutions for public and privately held companies and non-profit organizations. Experience in brand development, visual communications, marketing, project management and vendor coordination serving corporate and non-profit clients in the winery, technology and academic arenas.

PROFILE & VALUE

Brand strategist and design expert

Master of Visual Language: Fluent in brand, marketing and design communication, effectively using all aspects of visual design to successfully create “on strategy” solutions for a large range of applications and marketing channels. Possess acute understanding of color, typography, and user interfaces to allow for powerful emotional interpretation that resonates with target audiences and creates highly persuasive marketing and design solutions.

Content development expert: An inspired storyteller with infectious passion for discovering and translating key concepts to delight audiences and create brand loyalty. Able to translate business and brand goals into innovative, meaningful and differentiated designs.

Skilled producer who takes branding from concept to completion

Collaboration pro: Attentive leader and project coordinator who facilitates vendor activity to produce high-quality solutions solving complex client marketing communication challenges. Create a synergistic work environment that fosters teamwork, allowing everyone to do their best work.

Client relationship specialist: Trusted advisor who naturally cultivates strong client relationships through deep listening and natural ability to elucidate client vision. Comfortable presenting creative concepts to key stakeholders at all levels, balancing design direction with company priorities.

Excellent hands-on technical ability: Able to seamlessly use industry-standard tools and social media platforms to create production-ready and digital marketing collateral. Facile with following programs:

oAdobe Creative Cloud: Illustrator, InDesign, Photoshop and Dreamweaver

oMicrosoft Office: Word, Excel and PowerPoint

oEmail newsletter software: Constant Contact, MailChimp, Vertical Response

oWebsite Applications: Shopify and Wordpress

SAMPLE ACHIEVEMENTS

Branding

Designed new logo for Cru Vin Dogs winery to represent corporate values of superior quality and reciprocity of giving back to non-profits. Presented with an initial sketch from the client that did not fully represent these concepts, researched Bloodhounds and their behavior to draft two unique illustrations – and logos - of dogs in action. Client liked new logos so much they decided to launch a new product line.

Package Design

Produced two wine-in-a-box package designs to market wines to restaurants, resulting in new sales channel and increased revenue for vineyard. Initiated and implemented sponsorship program with non-profit Friends of the Smokies to mention them on the package in exchange for proceeds donation.

EMPLOYMENT HISTORY

Karen Bauermeister Design (formerly Bella Kruse), Hayward, CA 2006 - present

Branding and design boutique serving corporate and non-profit organizations.

Brand Strategist, Lead Designer

Conceptualize, design and deliver corporate identity and strategic branding solutions. Produce packaging, promotional materials, trade show graphics, marketing collateral, web design, print advertisements, brochures, direct mail, signage, greeting cards, PowerPoint templates and catalogs.

Paint & Vino, San Francisco, CA 2017 - present

Social painting and event company

Performing Art Instructor

Facilitate and instruct public and private painting events managing up to 45 attendees, including venue relations, customer service and social media. Create original art, research master artists, create reproductions and include interesting historical facts about the artists and the pieces.

Bottle and Bottega, Campbell, CA 2015 - 2017

Creative studio that facilitates social painting and corporate team building events.

Performing Art Instructor, Corporate Muralist

With 100% customer satisfaction, I managed communications with company’s most prestigious corporate clients, obtaining ideas, then effectively translating those ideas into visual communications and class plans used for teambuilding events. Coordinated 45 plus participates in team building events, resulting in repeat business. Clients include of Silicon Valley's giants such as: Apple, Adobe, Facebook, Samsung, Netflix, Cisco, Linkedin and more.

Conxtech 2013 - 2014

Building supplies manufacturer

Graphic Designer, Marketing Assistant

Designed marketing communications including event graphics, brochures, mailers and other marketing collateral. Maintained company website.

Osetra Wellness, San Mateo, CA 2012 - 2013

Massage therapy spa

Marketing Manager, Office Manager

Designed and launched new brand including new logo design, brand style guide, website design and printed collateral. Deployed weekly email campaign. Created editorial calendar and managed social media. Implemented o customer relations standards and created employee manual. Realized a 30% increase in overall revenue.

Sonoma County Farm Bureau, Santa Rosa, CA 2003 - 2006

Non-profit organization of farm and ranch families to promote national well-being of agricultural communities.

Communications Coordinator

Designed and project managed implementation of all communications including brochures, mailers and other marketing collateral deployed in a monthly publication and an annual directory format. Created event advertising materials to promote membership outreach programs, ballot campaigns, membership specials and contribution solicitations. Collaborated with printing vendors, coordinating budgets and project timelines.

Osher Marin JCC (OMJCC), San Rafael, CA 2000 - 2002

Non-profit community organization offering fitness and aquatics facilities, an elementary school, adult education services and performing arts center focused on values of Jewish history and culture.

Marketing Assistant

Worked with Marketing Director to design and initiate campaigns to promote OMJCC membership, events and classes for multiple departments. Created logos, monthly postcards, brochures, flyers, print ads, banners, direct mail and community outreach campaigns.

EDUCATION

A.A. and A.S., Graphic Design and Business Marketing, Santa Rosa Junior College 2000

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