MICHAEL MCDEVITT

**** ********** ****, **********, ** 60564 630-***-**** aczhw0@r.postjobfree.com

Consumer Package Goods Sales and Management Executive with more than 20 years of experience selling to prominent, internationally-diverse retailers and distributers. Generated more than $75 million in revenue working for small to medium, private and publicly held, domestic and global organizations. Managed more than 100 sales representatives within team sizes ranging from 10-30 people. Areas of expertise include profit & loss accountability, budget development, sales/marketing management reporting, customer service, operational protocols, statistical analysis, social selling and key account management. REVENUE SUCCESSES

• $17,000,000 in revenue through successful sales and marketing plans to all sales channels with Element 21 Sports.

• $50,000,000 in revenue by managing sales and marketing for 23 states and 17 Territory Managers with Tommy Armour Golf.

• $5,750,000 in revenue and which was 146% of quota which resulted in being ranked #1 Territory Manager out of 35 with Tommy Armour Golf.

PROFESSIONAL EXPERIENCE

CASTAWAY OUTDOORS INC. 2013 – Present

An American Company organized in Texas, USA. Castaway Outdoors manufactures, designs and markets Castaway fishing freshwater & saltwater rods, accessories and apparel. General Manager, Vice President of Sales & Marketing Responsible for Management and Direction of the corporation – Sales & Marketing, Budget Development, Operations Management and Accountability for P&L. Collaborated with lead client buyers to develop accurate annual forecasts. Developed sales & marketing strategies to increase the penetration of our products in existing and new markets. Recruited, developed and managed independent representative groups to achieve goals and objectives. Negotiated product costing, payment terms and delivery schedules with international and domestic vendor partners.

• Generated $6,000,000 in total revenue over 3 year period which included an average 25% annual increases in revenues each year.

• Promoted to General Manager with Castaway Outdoors in first 12 months of employment.

• Served Retailers & Distributers such as: Academy Sports, Bass Pro Shops, Cabela’s, Gander Mountain, Dick’s Sporting Goods, Farris Brothers, Sportsman’ Supply, Pitman Creek, Folsum, Maurice and Tackle Warehouse. ELEMENT 21 SPORTS COMPANY 2006 – 2013

An American Company organized in Nevada, USA. The corporation has been operating as a fully reporting public company since October, 2002 (AREM). Element 21 manufactures, designs and markets advanced Scandium metal golf and Carrot Stix fishing equipment and apparel.

Vice President of Sales & Marketing, Golf & Fishing Divisions Responsible for management and direction of the worldwide sales and marketing. International sales experience: Canada, Japan, Indonesia, Hong Kong, China, Australia, United Kingdom, Finland, France, Romania and Spain. Launched a 20 person multi- functional team (sales, technical support and administration) from the ground up within the first six-month period. Assisted Product Development team with managing strategic sourcing plan and product categories by handling the operational functions of the vendor to mitigate risk and ensure delivery production efficiencies in production planning to export of shipments from factory.

• Sold 250,000 Fishing Rods to more than 500 distribution points, 2007 – 2013.

• Exceeded company revenue goals by 50%, $5,100,000, and margin goals by 18%, $1,750,000, in 2009.

• Served Retailers and Distributors such as: Academy Sports, Bass Pro Shops, Cabela’s, Gander Mountain, West Marine, Sportsman’s Warehouse, Dick’s Sporting Goods, Simmons Sporting Goods, Big Rock, Farris Brothers, Hicks, Pitman Creek, Tackle Direct, Tackle Warehouse, Golfsmith, Edwin Watts, TGW, Golfers’ Warehouse and PGA Tour Super Stores. TOMMY ARMOUR GOLF COMPANY 1992 – 2006

A division of Huffy Corporation organized in Ohio, USA. Tommy Armour Golf, an O.E.M, produced and sold a full line of golf clubs, golf apparel, accessories and footwear under the Tommy Armour Golf, Ram Golf and Teardrop Golf brand names. Northern Regional Sales Manager 2000 - 2006

Increased distribution of products by 23% in 2005 and 2006, totaling 390 accounts by researching target prospects’ business and practices. Directed 17 territory managers in 23 states to consistently meet team quota objectives, through execution of account strategy sales and marketing programs, new business development and maintenance of existing accounts.

• Ranked #1 Regional Manager out of 4 in the years 2004, 2005 and 2006.

• Generated $18,300,000 in total sales revenue in 2005.

• Achieved $9,000,000 in revenue with $4,100,000 in margin in 2003.

• Served Retailers such as: Dick’s Sporting Goods, Target, Kmart, Walmart, The Sports Authority, Meijer, Dunham’s, Big 5, Play It Again Sports, Golf Galaxy, Golfsmith, Edwin Watts, TGW, Roger Dunn’s Golf Shops, Golfers’ Warehouse and PGA Tour Super Stores. Territory Manager 1994 – 1999

Top revenue producing salesman for six consecutive years out of 35 before being promoted to Northern Regional Sales Manager. Territories represented: Chicago, IL; Orange County, CA; Sacramento, CA; Salt Lake City, UT

• Ranked #1 Territory Manager out of 35 in the year 1999, sales volume totaled $5,750,000.

• Elected into Circle of Champions: recognized for exceptional sales production in 1998 and 1999.

• Earned rookie of the year honors in 1994.

Customer Service Representative 1992 - 1993

Processed orders for customers, working closely with contracts/pricing, finance, legal, and Territory Managers. Oversaw warranty service and repair of equipment. Monitored inventory levels of equipment to ensure all business needs are being met. Quaker Oats Company 1990 – 1992 Chicago, IL

A division of PepsiCo organization. PepsiCo is a global food and beverage company with 22 brands that generate more than 1 billion each in annual retail sales.

Customer Financial Service Representative

Accounts Receivables Collections- Negotiated deferred payment plans with clients in private sector collections. Trained new team members on applying due diligence procedures and regulatory mandates. Education/Professional Skills

Bachelor of Science, Marketing/Management, Ferris State University, Big Rapids, MI Ongoing training and professional seminars including Sandler Sales & Management Training, Covey’s 7 Habits of Highly Successful People and Dale Carnegie courses.

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