CATHERINE ULRICH

**** ***** ******** *****, #*** Miami, FL 33137 786-***-**** aczeyg@r.postjobfree.com SE N I OR MARK E T I NG PROF E S S I ONA L

CONSUMER PRODUCT PROMOTIONS STRATEGIC MARKETING EVENT COORDINATION Results-oriented, self-starter with exceptional record of delivering product sales, brand awareness, increased distribution, and greater profits, combined with a sense of urgency and high-quality performance. CAR E E R H I GH L I GH T S

Project Management: Led highly motivated teams to greater productivity in developing, implementing, and promoting product sales through multi-tiered and multinational distribution channels.

Event Planning: Directed all logistics, including travel, venue, lodging, F&B, booths, and agenda for major trade shows, product introductions, user training, and retail launches.

International Experience: Applied bilingual (English-Spanish) fluency in organizing events and coordinating marketing promotions in almost every country in Latin America. PROF E S S I ONAL EX P E R I E NC E

ZCENIC ELEMENTZ (CONTRACT WORK) Miami, FL 8/2015 to Present Full-service floral, décor company and project management company, catering to a variety of special events Event Coordinator

Plan,coordinatate,execute corporate and social events within diverse industries. Sizes of these events ranged from 100 to 300 attendees. Responsible for ensuring the successful planning and completion of the events utilizing strong leadership and project management skills.

INTCOMEX, Miami, FL 11/2011 to 6/2015

Multibillion-dollar company distributing IT products to retailers in Florida and Latin America. Regional Marketing Manager

Recruited to collaborate with marketing managers and sales managers to develop and manage marketing plans for vendors selling their products, and to generate ROI for their brands. Formulated and coordinated marketing activities to boost sales and increase profit margins. Served as primary point of contact for new vendors.

Revenue Growth: Co-devised effective marketing plans, on time and budget, which increased brand awareness, escalated customer range, and generated $315K marketing profit in 2014. Initiated customer and sales rep incentives and loyalty programs that helped reduce existing inventory.

Event Coordination: Secured funding from brands for marketing events at a 25% profit. Trade shows attracted up to 23 brands and 31 retailers from multiple countries. One event in 2014 generated $3M in sales. Eliminated need for third-party event planner by personally handling logistics, saving $6K on each event.

Team Leadership: Supervised Event Coordinator (doing the job of four people) in accelerating profits, expanding customer base, and meeting vendors’ rebate goals.

Fiscal Management: Implemented marketing accounting procedures that ensured proper and prompt brand invoicing. Took on responsibility for tracking vendor/brand co-op spend and monetary discretionary funds (MDF).

Promotions: Managed multivendor printer and consumable promotions that increased sales 25%, and a large- scale retail bundle promotion for all Office Depot stores in Central America.

Business Development: Conducted economic and commercial surveys that identified potential markets for products and services. Designed focused marketing approach to attract targeted customer groups.

Media Relations: Oversaw print media buy-in for print ads in various IT magazines, shrewdly handled media negotiations, and coordinated all communication content. STAR COMPUTER, Miami, FL 10/2010 to 10/2011

Miami-based distributor of technology products for leading IT manufacturers, serving all of Latin America. Marketing Manager

Hired to collaborate with brands in creating marketing plans and in-country events that increased sales by at least 20% for hardware, networking, and accessory products. Nurtured loyal relationships with these brands. Created sales incentives that matched purchases with related/companion products.

Budget Oversight: Streamlined marketing accounting process with tracking system that solicited accurate marketing funds from brand manufacturers for promotions, incentives, and marketing activities, based on sales.

Event Management: Successfully planned, sold, and executed the first in-country events and vendor night events for Star Computer, coordinating promotional events in Costa Rica, Santo Domingo, Trinidad & Tobago, and Guatemala and bringing in 20% added revenues.

LG ELECTRONICS, Miami, FL 9/2007 to 1/2010

Global leader and technology innovator in consumer electronics, mobile communications, and home appliances. Marketing Manager

Hired as first Marketing Manager in the Miami office and created product showroom. Managed $700K in ATL

(Above the Line) funds to promote the brand and $350K in BTL (Below the Line) funds to push products to customers through distributors (clients). Managed marketing budget and tracked all expenses and ROI. Negotiated with multiple suppliers to lower costs.

Product Launch: Organized and executed product launches in the Caribbean and Central America. Evangelized benefits of new Blu-Ray technology, introduced a marketing video, and held Product Information Symposiums at hotels in Guatemala, Panama, Costa Rica, and El Salvador.

Marketing Communications: Transformed branding material from Korean corporate office by tropicalizing it for each target country. Consulted with advertising agency to develop print media and online marketing campaigns.

Innovation: Spearheaded creation of microsite where customers could find product specifications and videos, return policies, and distributor lists for Miami, Guatemala, El Salvador, Panama, Ecuador, and Venezuela. TECH DATA, Miami, FL 11/2006 to 6/2007

One of the world's largest distributors of technology products, providing solutions in 100+ countries. Project/Program Manager (Latin America)

Created, sold, and executed marketing programs for business partners generating $200K in marketing revenues. Provided day-to-day support for business partners with no dedicated rep for the product line.

Event Management: Organized and executed in-country promotional events in Miami, Puerto Rico, Santo Domingo, Trinidad & Tobago, and numerous other Latin American countries. SCENIC ELEMENTZ, Hollywood, FL 1/2003 to 10/2006

Full-service floral, décor company and project management company, catering to a variety of special events Event Coordinator

Plan,coordinatate,execute corporate and social events within diverse industries. Sizes of these events ranged from 100 to 300 attendees. Responsible for ensuring the successful planning and completion of the events utilizing strong leadership and project management skills.

INGRAM MICRO LATIN AMERICA, Miami, FL 2/1995 to 12/2002 Technology distributor and a leading technology sales, marketing, and logistics company. Senior Marketing Manager (2000 to 2002)/Marketing Manager II (1997 to 2000) Fast-tracked from Marketing Coordinator to Assistant Marketing Manager and Marketing Manager in two years. As Senior Marketing Manager, directed four Marketing Managers for the Latin America Division in promoting hardware and software vendors’ products. Enhanced sales results by providing programs and activities that stimulated product demand within the customer base and raised sales force interest.

Revenue Growth: Designed and implemented marketing campaigns that generated $600K in net marketing revenue annually and within profit targets. Significantly and consistently overachieved quarterly quotas and P&L goals, while improving vendor satisfaction.

Event Planning: Created and organized numerous in-country events that generated $220K in marketing revenues, 2000 to 2002. Designed reseller programs that achieved 20% growth by vendor. EDUCAT I ON

FLORIDA INTERNATIONAL UNIVERSITY, Miami, FL

Courses toward Bachelor of Arts degree

Professional Development

Negotiating with Vendors and Suppliers Coaching Skills for Managers and Supervisors Values-Based Leadership Managing Associate Performance Business Fundamentals

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