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National Sales & Marketing Manager

Location:
Providence, RI
Posted:
March 19, 2017

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Resume:

David W. Antunes

Smithfield, Rhode Island ***** aczdmj@r.postjobfree.com Cell 401-***-****

National Sales and Marketing Manager

Versatile marketing, operations, and sales manager with progressive career record elevating the profitability, visibility, and performance of multimillion dollar organizations. Well-equipped with MBA and diverse background of success in strategic planning, business development, product management, brand development, sales, and operations management. Proven ability to lead and motivate talented, cross-functional teams of employees.

Professional Experience

RAIN BIRD – Smithfield, Rhode Island 2012 - Present

International manufacturer of irrigation products for the golf, agricultural, commercial and residential markets.

Regional Sales Manager – Northeast & Great Lakes

Utilized creative conversion programs and a solid sales plan to achieve substantial growth: Increases of +28% in 2015 and +17% in 2016, well exceeding market growth.

Responsible for growing Rain Bird Turf product sales in the Northeast and Great Lakes regions through the leadership of a team of seven (7) Contractor Account Managers.

Develop and successfully execute a regional sales plan that will achieve aggressive Turf sales growth targets through the contractor channel while recruiting, training, managing, and developing field sales managers.

Contractor Account Manager – New England Region

Influence and manage contractors, commercial end-users, and regional distributors in New England while utilizing creative marketing programs to drive market share, increase revenue, and launch new products.

Implemented pull through strategy by creating demand within the end user market, resulting in immediate growth of over 20% first year and positioned Rain Bird for future years.

TRADESOURCE, INC. – Warwick, Rhode Island 2004 - 2012

The leading regional construction labor solutions firm focused on delivering labor solutions to the construction, industrial and marine industries. 500+ employees and $25 million annual sales.

Director of Marketing

Led the ideation, development and launch of new corporate division targeting management positions with construction/transit channel delivering an incremental $10 million in revenue.

Responsible for project management in launching TradeSource’s Marine Division. Propelled revenues and drove market expansion by orchestrating successful deployment of new $3 million Marine division in 2008. Pioneered innovative new corporate market segmentation model to define additional target markets.

Utilized SEO, web analytics, ad word programs, and social media to drive direct revenue of $300k (2010) and $500k (2011) from website based leads. Equal to 2% of total company revenue and a staggering 2,000% ROI.

Proposed and supervised new position: Business Development Coordinator, to initiate sales appointments from central location. Created $400k of additional revenue in 1st Yr-2011. Produced a 67% ROI & 1.8% of total revenue.

Revitalized corporate branding despite extremely limited budget allocation. Extensive work on new branding colors, logo design, collateral layout, online advertising and promotions. Launched highly successful regional ad campaign through local construction associations via new sales collateral, postcard campaign, and email marketing.

Coordinated all national and regional tradeshow involvement. Also administered senior level management meetings, and created semi-annual Board of Directors presentation decks.

Assisted in planning and execution of senior level client presentations with National Projects Division, generating over $2.5M in annual revenue.

Standardized and benchmarked best practices, policies, and procedures for branch setup and operations, field sales, staff recruitment/training, and performance management. Devised and implemented short and long-term business plans and budget planning/forecasting tools for branch network. Enhanced staff/organizational productivity and performance through implementation of SWOT methodologies.

David W. Antunes

Page Two aczdmj@r.postjobfree.com Cell 401-***-****

Supervised & improved company’s internal hiring process by eliminating waste and utilizing Wonderlic profiles in a statistical manner. Oversight of company’s internal hiring. Managed successful company internship program through local colleges & universities.

Championed enterprise-wide cost-saving programs, generating $1+ million in annual savings by streamlining operations, consolidating branch locations, and conducting strategic vendor negotiations.

Project Manager – Software Implementation

Selected to lead two large-scale implementations of technology platforms critical to maintaining corporate operations, growth, and success.

CRM, Applicant Tracking, Accounting and Operations Software

Configured, launched, and integrated systems to streamline and optimize efficiency of broad-based corporate functions including prospect management, associate management, financial management, email, calendaring, and mobile device integration. Orchestrated successful implementation of both internal management and accounting systems simultaneously. Products: Bullhorn, ADP, and Great Plains.

Human Capital Management Software

Designed, developed and integrated software to streamline the new candidate on-boarding process. Oversight of all project phases, encompassing vendor sourcing, system development, testing, integration, launch, development of training materials and staff training. Delivered project on time and on budget with annual productivity savings of $300k+. Products: KMS Software, Bullhorn

E-Z-GO / TEXTRON – Smithfield, Rhode Island 2001 - 2004

The world’s largest manufacturer of golf cars and utility vehicles to the golf, industrial and consumer markets.

Channel Development Manager

Primary leadership role in all aspects of sales, marketing, and business development, focusing on building distribution network throughout NE, NJ, and NY. Evaluated new prospective dealerships, developed sales plans, and created new & innovative ways for dealers to market.

Served as a key contributor to top revenue generation, boosting profits through skillful management, expansion, and retention of new and existing accounts. Played key role in capturing 5-year contract with NH International Speedway.

Fueled sales growth from $1.1 million in 2001 to $1.8 million in 2003; with a $2+ million pace before leaving in 2004. Established 28 new dealerships within 3.5 years.

THE BRUEDAN CORPORATION – Swansea, MA 1996 - 2000

The largest U.S. distributor of golf cars and utility vehicles to the golf, industrial and consumer markets.

Inside Sales Representative / Golf Course Territory Manager

Initial hire for entrepreneurial position to develop revenue to non-golf consumers and industries. Built retail revenue from $200k in 1996 to $1.2 million in 1999.

Responsible for developing collateral materials. Developed corporate website and tradeshow presentations. Promoted to Territory Manager in 2000, shortly before the company closed.

Additional career history includes:

Staff Accountant for The Union Group (1995-1996).

David W. Antunes

Page Three aczdmj@r.postjobfree.com Cell 401-***-****

Education & Certifications

U. of MASSACHUSETTS-DARTMOUTH, Dartmouth, MA

Bachelor of Science, Accounting, 1994; Collegiate Golf Team

PROVIDENCE COLLEGE, Providence, RI

Master of Business Administration, 2005

VILLANOVA UNIVERSITY, Philadelphia, PA

Six Sigma Green Belt Certificate, 2008

BRYANT UNIVERSITY, Smithfield, RI

Project Management Certificate, 2012

PROJECT MANAGEMENT INSTITUTE (PMI)

Project Management Professional, 2012 – PMP#1502468

IRRIGATION ASSOCIATION (IA)

Certified Landscape Irrigation Auditor - CLIA, 2014

Technical

Excel, Word, PowerPoint, Access, Visio, Visual Basic, Project 2010, SharePoint,

Windows 7/Vista/XP/NT, Great Plains, Multiple CRM’s

Volunteer

Smithfield Little League – Current Board Member and Coach

Smithfield Youth Basketball – Current Coach

Town of Smithfield Economic Development Commission – Former Board Member



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