Patrick Lynch
Camas, WA, *****
acz9z0@r.postjobfree.com
www.linkedin.com/in/PatLCPGPro
CPG Sales/Analyst Professional
** ***** ** * *** professional with a comprehensive background in sales, managing trade to Net Effective Price goals, POG/resets, data analysis, sales training, Category Leadership Management and Safety Leadership.
Analyst experience includes creating custom Nielsen reports for sales team and analyzing data to create customer specific planograms. Assumed Category Management responsibilities fall 2016.
Sales experience includes promotion planning/analysis, new account acquisition, training front line sales representatives on sales tactics, creating sales materials, cold calls to accounts and organizing/executing new account growth initiatives. Territory encompassed Pacific Northwest.
KEY SKILLS
Promotion planning/analysis in NAP. JDA Space Planning.
Prospecting.
New item sell in.
Category Leadership Management
Nielsen/Customer Sales Analysis
Safety incident management.
Nielsen, Excel.
PROFESSIONAL EXPERIENCE
Nestle Sales Organization, Portland, OR 2005-2017
Analyst Assortment Plan O Gram 2013-2017
Analyze Nielsen and customer point of sale data to create customer specific Plan O Grams in convenience channel for ice cream, pizza, frozen prepared foods and confections using JDA Space Planning software. Supported Total US Convenience.
Collaborated with Business Development Managers and Category Shopper Development Teams to create National Gold Standard schematics for ice cream, frozen prepared foods, pizza and confections.
2016 Performed 201 POG sessions resulting in production of 1006 POGs supporting 25 CDAMs and 30 chains.
o 7-Eleven, Speedway, Quick Chek, Quik Trip, Cumberland Farms, Corner Store, Bi-Mart, Pilot, Stripes, Loves, Road Ranger, Murphy USA, Fastrip.
Increased sales 13.6% at Quick Chek post POG session 2016 thru end of year.
Decentralized 7-Elevens packaged/novelty IC POGs from National to Regional enabling region specific assortment to enhance sales.
Provided ad hoc Nielsen reports supporting sales team.
Condensed 8 Nielsen topline reports into a single Nielsen topline report making it actionable and turnkey for field sales teams.
Backfilled Category Leadership Manager on leave. o Category reviews for Discount Drug, Holiday, Newcomb Oil, Quick Chek, Quik Trip, Racetrac and Wawa.
Patrick Lynch 971-***-****
Account Executive 2005-2013
Managed Convenience/Independent Grocery customer planning accounts for Pacific Northwest including promotions and resets. Total dollar volume of $6.7mm. Created sales materials for both front line and sales teams to assist in new account acquisition. Supported Pacific Northwest for regional POGs.
Managed independent convenience customers from Northern California to Seattle.
Secured new chain accounts.
o KAGRO OR, ARS, Goodwill, Franz Bakery, Petersons Markets.
Regional account responsibilities for Walgreens, Whole Foods, Chevron, Jacksons Fuel and Oregon Department of Corrections.
Managed Amazon Fresh thru EDI Conversion and LA expansion.
Managed 10 customer promotions in the Seattle/Portland market for ice cream
Supported 2 distributor conversions in Missouri and Southern California to company owned routes.
Managed 4 ice cream distributors in Oregon market. $1.4mm annual sales.
Created 125 sales books for California, Oregon, Washington, Alaska and Missouri.
Supported front line in sales training for 30 Route Sales Reps. Dreyer’s Grand Ice Cream, Portland, OR 2001-2005
Route Sales Representative
Ran all aspects of convenience route including routing, sales, new account acquisition, resets and initial account setup
Acquired 77 new local accounts 2002-2004.
Increased route sales 2002-2004 sales + $357,519 or +42.8%.
Created custom Point of Sale and pricing for accounts.
Produced customer presentations for new accounts.
Engineered more efficient routing for product line/equipment conversions.
Salesman of the year 2003.
Rookie of the Year 2001.
Camas High School
Camas, WA.
PROFESSIONAL SKILLS
Proficient in MS Excel, MS Word, MS Outlook, MS PowerPoint JDA Space Planning
Nielsen reporting
Category Management