Mary Juliana

*** **** ***** ******

Moorestown, NJ 08057

609-***-**** (cell)

acz3k4@r.postjobfree.com

CAREER OVERVIEW

Ms. Juliana has more than 20 years’ experience in sales, marketing and public relations. Prior to joining Concord Engineering in 2011, she managed corporate communications departments for companies in various industries including national franchising and high-tech software and was also principal for her own marketing and public relations company. She is well-versed in product launches, event marketing, media buying, advertising campaigns, press and investor relations and legislative affairs. As Concord’s director, sales & marketing, Ms. Juliana focused on company branding and positioning in all marketing/PR facets, as well as proposal development, CRM and agency management. She holds a bachelor’s degree in history from the University of Pennsylvania, Philadelphia, PA where she also played Division 1 field hockey and lacrosse. WORK EXPERIENCE

(Feb. 2011 - Feb. 2017) Director, Sales & Marketing Concord Engineering Group, Inc., Voorhees, NJ & Philadelphia, PA

• Corporate re-branding for $20 million mechanical, electrical, plumbing and fire protection engineeering firm

• Proposal development, execution and submission for federal government, state and local public contracts as well as private sector clients in the commercial and power industrial markets including the State of New Jersey, Public Service Electric & Gas and the University of Pennsylvania

• Presentation creation for multiple sectors including healthcare, higher education, hospitality, manufacturing and pharmaceutical clients

• Business development for ESCOs, IPPs, utilities and energy advisory services

• Mastering of Customer Relationship Management (CRM) software module for pipeline tracking purposes

• Coordination of staff project management training seminars for “finding lost dollars/maximizing ROI”

• Website copywriting and maintenance

• Marketing collateral development

• Marketing department budget planning

• Press relations and client outreach

• Article writing

• Tradeshow and speaker/interview opportunity coordination

• Management of advertising and public relations agencies

• Advertising placement (print, online, social media)

• Lead generation

(Oct. 2001- Dec. 2010) Principal

Secret Sauce Marketing & Public Relations, Mt. Laurel, NJ

(owner of marketing and PR consulting agency)

• Consultant to high-tech, start-up, retail and restaurant clients regarding strategic marketing campaigns, press relations, corporate messaging, advertising, collateral and website development Account Manager/Consultant

ClickAdsWork, San Clemente, CA

(online advertising agency)

• Management of internet advertising campaigns including search engine optimization, contextual marketing, banner advertising (CPC, CPM, CPA models) for the following industries: debt consolidation, credit reporting, life/health/auto insurance, online dating, pharmacy/health products, legal/tax services, lead generation and general retail and b2c clients

• Social networking and digital media placement

Director, Training/Consultant

Massage Green International Franchise Corp., Southfield, MI

(national eco-friendly therapeutic massage clinic franchisor with 1000 locations under development) Vice-President, Marketing & Communications/Consultant Gelato di Roma Franchise Corp., Dearborn, MI

(national restaurant franchisor)

Director, Business Development & Investor Relations/Consultant Adesso Healthcare Technology Services, Inc., San Jose, CA

(healthcare application service provider)

Director, Corporate Communications/Consultant

NtechRA, Inc., San Jose, CA

(IT network asset management software company)

• Execution of all strategic corporate marketing initiatives including website development, traditional and non-traditional media placement of all advertising, monthly promotions, operations and training manuals, franchisee support, public relations and press coordination, collateral and corporate identity development, new company launches, hiring, staffing, liaison to construction department regarding new-store build-outs and local store marketing/recruiting timelines, POS training

• Liaison to major healthcare carriers (Blue Cross Blue Shield, Pacificare, Humana), physician groups and venture capitalists regarding software development, client acquisition, brand expansion, mezzanine funding and IPO roadshow. Corporate identity restructuring that helped secure company's initial clients and second-round funding

• Press and analyst relations, press release writing and competitive research

• Copywriting, layout and design of all inaugural corporate marketing collateral for business development, sales, deployment services and client relations departments including data sheets, white papers, case studies, testimonials, co-marketing brochures, sales presentations, press kits and product manuals

• Creation of online promotions, lead generation programs, focus groups and telemarketing initiatives

(June 1999-Sept. 2001) Marketing Communications Manager Solution-Soft, Inc., San Jose, CA

(enterprise storage software company)

(Oct. 1995-April 1999)

• Responsible for all corporate communications including product launches, press release writing, collateral development and corporate messaging

• Transformed Y2K tool into successful enterprise software solution recognized as New and Improved Product of 2000

• National publication coverage in Computerworld, Windows 2000 Magazine, Computer Technology Review, Storage Solutions Magazine and online publications

• Scheduling of press tours, and editor, analyst and product reviews

• Creation of first comprehensive marketing campaigns including data sheets, case studies, testimonials, white papers, article reprints, press kits, resellers training aids and promotional items

• Implementation of trade publication advertising and lead generation campaigns resulting in revenue increases of 30%

• Development of domestic and international co-promotions including online advertising and direct mail campaigns in Europe and Asia

• Liaison to technology and channel partners

• Website development and maintenance

• Trade show management

Director of Marketing

A.T. Mallad Enterprises, Inc., Anaheim Hills, CA

(national franchisee, franchisor and entrepreneur)

• Responsible for all marketing and advertising plans for the following companies: (120) Little Caesars Pizza franchises, (4) Grape Leaves Mediterranean restaurants, Midnight Rodeo country western nightclub, Kids Clubhouse, Golden Corral steakhouse, Jiffy Lube, Big O' Tire, Bruegger's Bagels, ATM Volume Marketing and Success is a Weapon seminars

• Purchase and placement of all media including print, radio and television

• Management of advertising agencies with respect to strategic marketing campaigns

• Coordination of all public relations activities including grand openings, ribbon-cuttings, customer loyalty programs, press releases, newspaper interviews and photo shoots

• Copywriting/conceptual development for nationally-aired bi-lingual television commercial

• Management of ATM Volume Marketing, the first discounted direct mail program for national franchisees

• Recognized by national/regional publications including Nation's Restaurant News, USA Today, Los Angeles Times, LA Weekly, San Diego Union Tribune and Inland Empire Magazine

• Implementation and development of Little Caesars' in-store promotions and local store marketing campaigns that increased weekly sales 25%

• Promotional liaison to all nightclub vendors and strategic partners for co-promotions (including beer distributors, soft drink companies, booking agents, radio stations) that increased weekly customer count by 20%

• Group and corporate sales for Midnight Rodeo (special events including Nascar, parties, weddings, catered celebrations, sponsored events)

(Oct. 1993-March 1995) Promotions Manager

Campus Dimensions, Inc./College Credit Card Corporation, Philadelphia, PA

(national event marketing company that included 25 markets with high-profile/traffic events and college campus promotions)

• Internal management of 9 Florida and New York field teams for AT&T's Domestic Event Marketing Program

• Coordination of national sponsorship events including Hoop-it-Up basketball tournaments and the Xtreme Games’ inaugural season

• ABC Daytime Television event marketing

• Out of market expansion and new market development

• Training and recruitment of field managers and sales representatives OTHER WORK EXPERIENCE

• Promotions Coordinator, Vons Companies, Arcadia, CA

Special Projects Coordinator, Southern New Jersey Development Council, Turnersville, NJ

• Legislative Aide, New Jersey General Assembly, Trenton, NJ

• Intern, US House of Representatives, Washington, DC

• Commentator, Garden State Cable TV, Cherry Hill, NJ References and writing samples available upon request.

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