KAREN R. SANTORO-FOURNELLE

** ****** *****, ******, *** York 14468

Telephone: 585-***-**** • Email: acz2pk@r.postjobfree.com

PROFESSIONAL SENIOR TECHNICAL WRITER

OCCUPATIONAL OBJECTIVE

A responsible, continuing technical, training, or marketing role within a company like your own.

SENIOR TECHNICAL WRITING PROFESSIONAL

SUMMARY OF QUALIFICATIONS

Technical Marketing and Leadership Competency: Recognized by ownership, department managers and co-workers for my personal drive, dependability and flexibility in meeting objectives; ability to creative problem-solve; can expertly oversee training of self-directed work teams to consistently meet marketing, technical and production objectives. I am capable of directing major marketing initiatives.

Experience: Fully confident in my abilities, I offer years of valuable experience in marketing leadership, process improvement and product development, as well as budget administration and financial awareness.

STRENGTHS AND COMPETENCIES

LEADERSHIP: HIGHLY ORGANIZED AND STRUCTURED

FOCUS ON PROFITABILITY, RESULTS AND SUCCESS

SIGNIFICANT TECHNICAL PROBLEM-SOLVING AND DECISION-MAKING SKILLS

A PROVEN COMMUNICATOR WITH MULTI-NATIONAL STAKEHOLDERS

ABLE TO EVALUATE, CONTROL AND MINIMIZE COSTS

QUALITY AWARENESS: ACCURACY WITH SYSTEM, PRODUCT AND PROCESS QUALITY

DRIVEN TO REMAIN SUCCESSFUL IN MANAGEMENT

EMPLOYMENT EXPERIENCE

Forklift Café Incorporated 2012 to present

Manager of Operations, Sales and Service

XEROX CORPORATION / ROCHESTER, NY

1999 to 2012

$1 Million Marketing Budget

WORLDWIDE MARKETING MANAGER (for specific product categories) 2005 to 2012

WORLDWIDE SALES & COLOR ANALYST TRAINING MANAGER 2001 to 2005

(PROMOTION TO) CUSTOMER TRAINING DEVELOPMENT MANAGER 1999 to 2001

(PROMOTION TO) SERVICE TRAINING DESIGN MANAGER

CUSTOMER TRAINING DEVELOPER

KRS Consulting Incorporated 1993 to 1998

General Manager and Consultant

Continued

Karen R. Santoro-Fournelle - Page 2

MARKETING LEADERSHIP: SKILLS AND RESPONSIBILITIES

Possess important, proven experience in developing and implementing new product strategies for worldwide product launches, digital marketing, advertising, and customer engagement; Strategic Planning: Highly competent in the development and execution of both short-term operational plans and long-term strategic plans; able to actively and precisely direct major marketing and complex product development plans.

Worldwide Marketing Manager (for specific product categories):

Marketing management: Proven experience in developing new product marketing strategies for worldwide product launches, including all advertising and significant customer engagements.

Scope of assignment: United States, Canada, Europe, Asia Pacific, and developing markets.

Supervision: Able to guide and direct a team of marketing specialists and support personnel.

Advertising: Oversaw development and placement of required advertising programs.

Budgets: Managed major marketing budgets of $750,000 – $1.5M each year.

Collaboration: Worked very closely with key worldwide partners.

Share: Captured significant and expanding market share for products under my control.

Oversight: Effectively oversaw planning for various product engineering requirements.

Support: Provided both field sales and internal sales support.

Analysis: Collected and carefully analyzed corporate intelligence data.

Training: Provided guidance to internal training organizations.

Key presentations: Valuable experience with planning and presenting to executive-level Xerox teams, as well as industry analysts and consultants.

Public relations: Competent in the design and implementation of all public relations requirements.

Recommendations: Reviewed procedures and practices and made recommendations with respect to various desired improvements (for both marketing requirements and product improvements).

Trainer: Worldwide Sales and Color Analyst Training Manager:

Leadership: Was team leader of a 5-person training management team for Xerox.

Mentoring: Recognized as coach/mentor for peers to build on cumulative team strengths.

Skills assessment: Was responsible for assessing skills and developing training curriculum for sales and sales support populations around the world.

Relationship management: Developed solid relationships with marketing teams, product designers / engineers, and competitive intelligence team to ensure market strategy, product knowledge, and competitive differentiators are comprehended in training.

Forecasting funding requirements: Managed the forecasting of development funding and budgets of $500K per year.

Scheduling: Developed schedules for launches and market team activities.

Training: Was responsible for recommending and developing required training content for various sales populations and management; created “deliverables” that contain face-to-face training, webinars, learning magazines; assisted with multi-national training course delivery (centralized and web-based).

EDUCATION, CERTIFICATION AND TRAINING

Bachelor of Science in Computer Engineering – Technology Lean Six Sigma Certification: Green Belt

Rochester Institute of Technology – Rochester, NY Xerox Problem Solving Process Training

EXAMPLES OF PROFESSIONAL ACHIEVEMENTS

2012 - International Gold Medal winner for design and implementation of a Customer Business

Development Kit from Society for Technical Communications

2010 - Recognized for achieving No. 1 market share in Ultra Production Print in H2

2010 - Achieved No. 1 market share in mono (XE) and No. 2 market share in mono (XNA)

2005 - Promoted to Management (Band B) and given worldwide marketing responsibilities

2003 - Invited to join Xerox Top 100 Future Executives – Placed on High Potential Program (fast track)

2001 - Recognized for key pilot and launch training development and delivery in record time to market

1999 - Received the valuable Xerox Customer First Award

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