Sales Customer Service

YOGANANTH THIAGARAJAN

*/*** * ***** **** Colony, Sivakasi, Tamil Nadu 626124 (H) +918********* (C) +918*********

*************@*****.***

Professional Summary

It is my dream job to handle sales and marketing of Agro Chemicals, Responsible for agreed sales & collections of the

Territory.

By efficient implementation of Promotional programs & Dealer service create a Brand image among farming community.

To achieve record turnover by innovative strategies, Channel development & market segmentation.

Skills

Aggressive marketing Deadline-oriented

Consistently meet goals Objection handling & Negotiation

Staff training/development Effective supervision of staffs

Customer service-oriented Client account management

Objection handling & Negotiation Good communication & reporting

Work History

Sales Trainee 08/1990 to 05/1992

UNITED PHOSPHOROUS LTD – Sattur

Increased the dealer network from 15 to 72 in Virudhunagar Dt.

Created brand Image for PHOSKILL ( Monocrotophos ) against Monocil.

Conducted field trials, dealers meet, & Jeep campaign & Postering.

Excellent in collections & Product promotion.

Competed with Bayer's Metasystox & Sold Hymox with market share of 27%.

Sales Officer 06/1992 to 05/1995

Nagarjuna Fertilizers Chemicals Limited – Madurai

Introduced NAGARJUNA Brand Pesticides & Fertilizers in Madurai, Dindigul, Ramnad, Sivaganga, Theni, Virudhunagr,

Tirunelvelli, Thoothukudi, & kannyakumari districts.

Appointed 62 new dealers for NFCL in south Tamilnadu.

Conducted trials for cotton at Andipatti & Dindigul markets, Made a record sale of Speed(Endosulphan) &

Quick(Quinalphos).

Introduced & penetrated the southern markets, from dealer appointment, recruitment of field staffs, motivation & training,

farmers contact & Point of sale campaign.

Successfully co-ordinated NFCL public issue thru dealers, farmers, & Public.

Handled Urea & MOP Rakes with Ex rail head delivery to dealer points from Madurai & Dindigul.

Senior Marketing Officer 06/1995 to 03/2001

Madras Fertilizers Ltd, Chennai - Thanjavur

Carried fresh Dealer Appointment & inactive dealer termination on a continual basis.

Intensive FCP (TP) Farmer's contact program to promote Vijay brand.

Improved Vijay 'p' share from 18% to 23% inspite of stiff competition from SPIC DAP, & Fact 20:20:0 Excellent Liaison

with Agrl Dept officials for smooth functioning & PCS subsidy follow up.

Adhered strictly MFL credit policies & maintained Least in cheque collection time analysis compared to regional average.

Good rapport with DFO Mr Ganesan & sold 6 Tons of Vijay Bio Fertilizers to forest Saplings Collected 2 Crores from TCMF

as Trade Advance.

Supported Region in achieving Vijay Agro chemicals & Vijay Neem sales target Timely reporting of competitor activities.

Cleverly escaped Bad debts from NR Agencies & Sathya Agencies, while IPL, FACT & SPIC suffered outstanding to the

tune of 1.5 crores.

Assistant Manager 04/2001 to 12/2006

Madras Fertilizers Ltd – Nagercoil

Collected all the debit balances & receivables Rs 9 Lakhs from about 23 dealers due to improper accounting by previous

officer.

Cleverly escaped from Potential bad debt from Saravana Stores, Valliyoor Whereas SPIC, & FACT suffered payments to the

tune of 1.8 Crores.

Organized 'Institutional Contact Program & acheived Ever best sales of 2800 MT of vijay urea & vijay 17:17:17 from

TANFED, Nagercoil Good liaison with DFO Mr Anwardheen, IFS, & sold 15 Tons of vijay Bio fertilizers to forest saplings.

Clove growers meet at Nagercoil & sold 2 Tons of Vijay bio fertilizers.

Aggressive promotional programs, Consistent dealer motivaton for Banana in Nanguneri Taluk & increased vijay 'p' share

from 18% to 31% Discretely handled FCO issues with Agricultural dept & FTL Officials.

Made Vijay 17:17:17 as farmer's first choice for Rubber thru intensive dealers contact & joint programs with Rubber Board.

Directed and coordinated marketing activities and policies to promote Vijay brand products and services.

Farmer Consultancy services 01/2007 to Current

Agro Consultant – Madurai

Provided Agricultural advisory services to farmers.

Recommended suitable Integrated Pest & Nutrient Management Practices to combat the pest menace & increased the yield by

20%.

Organised soil & Water analysis for any deficiency of Major nutrients & Micro Nutrients.

Educated farmers about benefits of various bio organisms like Azospyrillum, Acetobactor, Rhizhobium, & Phospobacteria.

Education

Bachelor of Science: Agriculture

Tamilnadu Agricultural University -

Agriculture

P.G. Diploma: Business Administration

Annamalai University - Chidambaram

Business Administration

Diploma:

M.S: Office

Computer Software College -

Office

Accomplishments

Staff Development:

Recruited field staffs on a continual basis & trained them for brand promotion.

Business Development:

In Nagercoil Tanfed was very active. Organized "Institutional contact program" & sold 2800 Tons of Vijay brand fertilizers.

Conducted Clove growers meet & sold 2 Tons of Vijay Bio fertilizers.

Good rapport with DFO Mr Ganesan & DFO Mr Anwar Deen & Sold 22 TOns of vijay Bio fertilizers to Forest saplings.

When 'Agri Graduate Trainee' concept was introduced in Region, took the initiative & utilised for Thovalai flower market,

promoted Vijay Bio & Vijay Neem Which was appreciated by GM P&A.

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