Manager Marketing

J ENN I F ER L . P F ERRER

***** ************ *****, ******, ** 46033

317-***-**** cell

e-mail – *********@*********.***

PROFESSIONAL EXPERIENCE

****-******* ******** ******** ***********

Region Vice President – Indiana, Kentucky, Tennessee, Ohio, West Virginia, Western Pennsylvania (October 2015-present)

Establish vision for the Region and develop business plan in alignment with the national strategic plan

Conduct ongoing regional evaluation, and consistent quality of programs, fundraising, finance management, communications, and business process; develop and recommend timelines and resources needed to achieve strategic priorities

Ensure collaboration across the Region and organization to identify and maximize opportunities

Promote the development of high performing Community Leadership Boards through the application of Targeted Recruitment Process, an ongoing process of identifying, recruiting and activating an influential, financially strong and diverse volunteer leadership base to champion the success of the Association

Lead, coach, develop, and retain Regional senior team

Serve as a role model for the Association’s culture

Align staff resources to optimize performance and manage to a sales/relationship development process

Set appropriate metrics for account management and develop annual work plan with staff which includes goals, objectives, inputs and outcomes

Provide training for staff and volunteers

Executive Director – Indiana/Kentucky (January 2007-October 2015)

Lead association efforts to improve the lives of Hoosiers living with diabetes by engaging healthcare, pharma, corporate, workplace, and multi-cultural, faith-based communities

Position local organization as industry expert in diabetes understanding impact of diabetes and other chronic health conditions on individuals, payors, providers, employers

Position Indiana Area as thought-leader in the association through appointments to Field Leadership Team advising national CEO on field operations, Field Advocacy Team advising national Advocacy team on opportunities to improve advocacy engagement across the country

Develop and manage an annual revenue budget of approximately $2 million, including growing event revenue for cycling event over 250% in past 7 years

Hire, manage and lead a diverse staff

Recruit and engage local community and corporate volunteer leaders

Achieve annual fund raising goals through online and traditional fundraising

Develop and manage mission based community programs

Raise awareness of diabetes and the mission of ADA.

Provide staff leadership in the development and management of a Community Leadership Board

Expand ADA’s sphere of influence in community

Implement national strategic plan on local level

Steward individual and corporate giving

Represent and speak on behalf of organization to community, corporate and media audiences

Monitor key federal and state legislation on diabetes and diabetes related issues.

1998– 2006 St.Vincent Hospitals and Health Services Indianapolis, IN Market Manager

Oversee all aspects of strategic marketing for neurosciences, cardiovascular, imaging services, sleep center, diabetes center, and wound care. Manager Physician Relations, St.Vincent

Developed and implemented physician relations program for St.Vincent Health contributing to an increase of $8 million in revenue.

Hire, train and manage physician liaison team responsible for growing volume with identified business units.

Establish relationship with key physicians at St.Vincent to ensure loyalty, address physician concerns, and facilitate issue resolution.

Monitor and trend physician referral patterns for St.Vincent Indianapolis Hospital.

Report weekly to executive leadership of health system.

Facilitate operational change based on physician findings.

Align physician liaison team to key strategic messages within organization. Market Manager

Oversee all aspects of strategic marketing for oncology, mental health and physician network business units for St.Vincent Indianapolis.

Managed promotion, budget and logistics for opening of $15 million St.Vincent Outpatient Oncology Center.

Assisted with opening of St.Vincent Breast Center.

Managed internal/external communication for practice closures.

Work closely with advertising agency to develop consume messaging. Communications Specialist

Assess communication needs for core business units of the hospital, including mental health, oncology, pediatrics, and women and infants.

Develop and implement communication programs to support marketing objectives including by not limited to community relations, media relations, public relations and overall consumer marketing.

Understanding and development of diverse media, including print, collateral, broadcast and direct mail.

Monitor over $1 million in advertising budgets.

Tract results and gauge effectiveness of various communication activities.

Establish good rapport with management, physicians, volunteers, vendors and other key publics.

1994-1997 Little Red Door Cancer Agency Indianapolis, IN Director of Development

Organize, coordinate and implement the resource development efforts of a 52 year old cancer organization, including corporate and foundation grant and proposal writing, major gift acquisition, direct mail activities, special events.

Act as liaison to the board for development and public relations activities.

Manage contracts with vendors and effectively handle all marketing and development activities for this healthcare organization. 1996-1997 Interim Executive Director

Ran all facets of a $1.1 million budget including management of a twelve member staff, maintained board relationships and communication, completion of a $1 million construction project, implementation of benefits, communicating with donors, sponsors and healthcare providers. 1990–1994 Indianapolis Clean City Committee Indianapolis, IN Director of Development/Project Coordinator

Organized, coordinated and implement initial fund raising efforts.

Developed and implemented beautification programs for the city of Indianapolis.

Assisted in maintaining cleanliness in neighborhoods.

Managed operational budgets for local, regional and national projects. 1992-1993 Interim Executive Director

Responsible for all aspects of the organization including hiring, relocation of office, budgets and management of staff of five.

Monitoring of city contracts.

Implementing policy in conjunction with the board . EDUCATION

1985-1989 Ball State University Muncie, IN

B.S., Marketing

Emphasis in sales and psychology

1993 Indiana University Center on Philanthropy Indianapolis, IN Fundraising School

1992 University of Indianapolis Indianapolis, IN

Volunteer Management

FUNCTIONAL SUMMARY

A generalist with experience in all facets of running an organization including:

Budget

Human Resources

Strategic Planning

Fund Development

Program Management

Marketing, Communication

Board Relations

Crisis Management

Computer Knowledge

PROFESSIONAL MEMBERSHIPS

Race for the Cure Marketing Chair, 1995-1996

Race for the Cure Chair Elect, 1997

Race for the Cure Chair, 1998

Member, Ball State University, Marketing Advisory Board, 2004

Indiana Workplace Wellness Partnership, Member, 2011-current

Indiana State Department of Health Diabetes Coalition Member, 2007-2012

Cardiovascular and Diabetes Initiative, Member, 2012-current

Cardiovascular and Diabetes Initiative, Chairperson, 2014-2015

National Field Advocacy Team, American Diabetes Assoc, 2012-current

National Leadership Advisory Team, American Diabetes Assoc, 2013- current

1 1 1 9 6 WESTMINSTER COURT, CARMEL, IN 4 6 0 3 3 3 1 7 . 5 8 1 . 9 1 1 3 HOME 3 1 7 . 5 0 9 - 9 3 0 9 CELL E -MAI L J ENNER ICP@SBCGLOBAL .NET

Contact this candidate