James (Jim) H. Riehl, Jr.

** ****** ****, *** ******, CT, 06840

203-***-**** http://www.linkedin.com/in/jameshriehljr acyyec@r.postjobfree.com

“MILLIONS AND MILLIONS SERVED”

With apologies to the classic McDonald’s tagline, Jim is an experienced VP of Strategy / Marketing and Harvard MBA who works with companies to serve up millions and millions of dollars in increased revenue and profits. He does that by helping businesses develop competitive advantage and leverage it in the marketplace. As proof, just check out his achievements below.

Having grown products and services in over 20 categories on over 50 individual brands, Jim has successfully developed competitive advantage and leveraged it in the marketplace for B2B and B2C products and services spanning Fortune 500, mid-sized, entrepreneurial and family-owned companies.

ACHIEVEMENTS

Grew sales by $400 mil over 8 years by creating, implementing B2C value strategy.

Quintupled sales to $ 300 mil by analyzing market and defining and deploying strategy.

Added $ 106 mil to bottom line in 1 year via more distribution, new products, lower COGS.

Increased margins by $ 30 mil despite price erosion through planning and P & L tracking.

Eliminated $10 mil in annual losses in 3 years by repositioning B2B products division.

Increased sales by 8%, added $7 mil to bottom line by leveraging B2C CPG portfolio.

SCENARIOS WHERE JIM CAN HELP

A company has a killer product / service, but needs strategy and structure to scale and grow.

A mature business faces margin pressure, with no clear path to restoring margin growth.

Market conditions have changed, and a company is not sure how best to compete and win.

A business is not differentiating itself from its competitors and risks becoming a commodity.

A fast-growing business doesn’t have the time to plan or assure aligned marketing activities.

PROFESSIONAL EXPERIENCE

REAL GROWTH PARTNERS, New Canaan, CT 2014 - Present

Strategic business consultant growing client revenue and profit.

www.realgrowthpartners.com

Implemented 80 / 20 SKU reduction effort, reducing SKUs by 63 %, from 211 to 79.

Increased pricing and implemented trade spend controls at NJ manufacturing company.

Strategically re-positioned Wilton, CT B2B services company and led tactical implementation.

Facilitated transition of CT financial institution from depository to financial services provider.

COTIVITI, INC., Wilton, CT 2006 - 2014

Fast-growing recovery audit provider, focused on Healthcare and Retail payment integrity.

Senior Vice President – Marketing and Strategy

Led marketing and strategic planning for this privately-held company, with 7-member marketing, proposal development, event planning and business development support group. Clients included six of the eight largest healthcare insurers and 18 of the top 20 US retailers. Member of 9-member Executive Committee, which included the owners and was responsible for governance.

Quintupled revenue over 7 years by leveraging a unique understanding of strategic marketing and healthcare / retail industry trends to maximize the Cotiviti business model.

Re-positioned and re-branded Cotiviti in the marketplace, Identifying brand essence and executing aligned messaging to increase client “stickiness” and counter eroding prices.

James H. Riehl, Jr.

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Grew Healthcare divisional revenue tenfold during a 7-year period by managing Healthcare division marketing and strategic planning.

Generated $ 100 million in annual revenue by overseeing CMS Medicare RFP response that won the 2009 – 2013 contract, auditing 14 states or over one-third of the total US.

Targeted investment in new growth opportunities by quantifying and evaluating existing service portfolio and adjacent segments such as chart review, hospital credit balance, high-cost pharmaceutical audits, and contract compliance.

Reorganized the marketing group to maintain client retention and attract new business by providing value-added, brand-building services including dedicated division resources, a re-designed web site, thought leadership and social media platform.

MARCAL, INC., Elmwood Park, NJ 2003 – 2004

$250 million per year manufacturer of consumer / commercial tissue products.

Vice President – Marketing

Led marketing effort for 225-SKU business with 10-member marketing, marketing services, customer service, and sales administration group. Brands included Marcal, Sofpac, Fluff-Out, and Bella. Major customers included Pathmark, ShopRite, CVS, and Staples.

Facilitated transition from standard cost / fully allocated business model to contribution margin driven business model, increasing cash margins to better absorb high fixed costs.

Increased annual revenue by $ 6 million in the face of spiking costs by improving price controls and directing price increases across all business segments.

WAUSAU CORPORATION, Rhinelander, WI 2001 – 2003

$1 billion per year manufacturer of specialty paper, printing and writing paper, and tissue.

Vice President – Specialty Paper

Led B2B marketing/sales effort for $225 million Rhinelander, WI and Jay, ME production facilities, with 27-member marketing, sales, new product development, and customer service group.

Stanched a $ 10 million annual loss by re-positioning division from a producer of commodity products to a customer-centered supplier of value-added, custom niche products.

Generated $ 10 million-plus in first year revenues by guiding sales to penetrate major customers including Avery and Raflatac with a major product introduction.

FORT JAMES CORPORATION, Norwalk, CT 1997 – 1999

$6 billion per year manufacturer of consumer / commercial tissue, cups, and cutlery. Formed by the 1997 merger of James River Corporation and Fort Howard Corporation.

Vice President – Customer Brands / Private Label

Led $309 million, 21 million case, 600-SKU unit responsible for marketing and sales of private label products to thirty major retailers and wholesalers. Supervised 12-member group.

FORT HOWARD CORPORATION, Green Bay, WI 1989 – 1997

$1.5 billion per year manufacturer of consumer / commercial tissue.

Vice President – Consumer Marketing

Led $648 mil, 41 mil case, 450-SKU, 21-member unit branded and private label product unit.

NESTLE FOODS CORPORATION, Purchase, NY

GENERAL MILLS, INC., Minneapolis, MN

EDUCATION

MBA, Marketing, Harvard Graduate School of Business, Boston, MA

BA, History / Education, Dartmouth College, Hanover, NH

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