Sales Social Media

Daniel Goldemen

Sales and marketing professional

Fairfield, CT

********@***.*** - 203-***-****

Senior media sales executive with extensive integrated digital, social media and print management experience. Proven record of consistently exceeding aggressive revenue goals with full P&L responsibility for e-media, print and custom products and services. Customer focused. High interaction with corporate management, advertising agencies and small business owners. Skilled in event and on site product demonstration. Business and brand builder. Creative leader and motivator with strong negotiating, hiring, training, forecasting and budgeting abilities. Combine strategic thinking with actionable tactical execution. Willing to relocate: Anywhere

Authorized to work in the US for any employer

WORK EXPERIENCE

Principal

DRG Consulting - Fairfield, CT - 2015 to Present

Sales and marketing consultant. Representative clients include a publicly traded sales and marketing franchising concern located in Fairfield, CT., a top five online fine wine merchant and a manufacturer of specialty medical uniforms.

Real Estate Multi Media Consultant

Hearst Media - Bridgeport, CT - 2013 to 2015

Sold real estate and mortgage categories for 4 daily newspapers, 6 weekly newspapers and 6 digital properties across Fairfield County, CT.

. Digital products include custom web design, social media management, custom email marketing, SEO and SEM, keyword and contextual marketing.

Media Consultant

Dex Media - Purchase, NY - 2012 to 2013

Consultant for print and online directory products for team covering metro New York City.

. Developed e-media platform sales including web site development, social media, mobile web sites, video, SEO, key word management, Google Plus and reputation monitoring.

. Sold SEM products in both PPC and premium account managed campaigns across 250 partner sites including Google, Yahoo!, Bing and Yelp.

. Google Adwords certified.

Partner

Optimum B2B - Norwalk, CT - 2009 to 2012

Launched first of its kind web development firm targeting media companies and their clients.

. Leveraged top tier publishers to deliver solutions in web development, design, organic search, paid search, social media, user experience and analytics.

. Interactive solutions provided in campaign conception to design to beta to launch to post - analysis format. Vice President, Group Publisher, Investment Advisor Group Source Media - New York, NY - 2006 to 2009

P&L responsibility for 4 web sites, 4 magazines, custom print/digital communications and event group.

. Reorganized sales structure, relaunched/launched 2 web sites and 2 magazines bringing revenue from

$17MM to $20MM in three years.

. Introduced SEM/channel marketing (first across entire company) adding 35% to digital revenue.

. Created print and digital custom publishing portfolio adding incremental $1.3MM to revenue.

. Increased flagship digital and print property, Financial Planning, to 19% market share in set of 6 with 5 monthlies and one weekly. Top monthly share position protected and expanded. Publisher

Wicks Business Information - Fairfield, CT - 2003 to 2006 Led team for start-up custom communications group leveraging 2 print, 2 e-media and conference properties.

. Added $700K new annual revenue to a $3.5MM business thereby greatly increasing franchise value.

. Consult with clients on print and web based direct marketing, customer acquisition and retention initiatives as well as collateral and web/print design needs.

Advertising Director, Mutual Funds Magazine and Mfmag.com TIME Inc - New York, NY - 1994 to 2002

New York, NY

. Led launch sales effort in 1994 for national consumer personal finance magazine and web launch in 1996.

. Helped build revenues from zero to 16MM annually while exceeding aggressive revenue targets.

. Identified and converted key accounts: American Express, Toyota, T. Rowe Price, Vanguard, Dell, Rolex, etc.

. Captured year over year page growth that resulted in Mutual Funds being named in year 2000 fastest growing monthly consumer magazine in America as measured by PIB.

. Achieved new business through cross platform deals with Money, Fortune, CNN and respective online units. National Sales Manager, On Wall Street

Thomson Financial Publishing - New York, NY - 1992 to 1994 Implemented strategic sales plan for start -up national trade publications. Tripled monthly revenue in 2 years.

. Created marketing materials, devised circulation strategy and participated in re - design efforts.

. Planned 1993 and 1994 sales forecasts and expense budgets getting approval from senior management. EDUCATION

BS in Communications Management

Ithaca College - Ithaca, NY

sales management

TIME Inc. School of Publishing Management and Leadership

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