RALPH GUERRERO
St, Los Angeles, CA 90002 / 323-***-**** Ph / *****.**********@*****.*** PROFESSIONAL SUMMARY
Results-driven marketing/public-relations with 15 years of significant and progressive experience in the hospitality, heath and dental industries and a strong record of success in marketing, internet marketing, branding, public relations, strategic alliances, relationship management, trade exhibitions and events, collateral design and advertising. Strategic thinker, results-oriented team leader, with excellent communication skills, both written and verbal. Strengths include being proactive, highly organized, detail oriented, dedicated and diligent, with ability for thorough follow-up and multi-tasking. Ability to establish strong vendor relations and apply diversified personal approaches to marketing and running events, on any scale.
SKILLS:
• Budget development and management
• Market research
• Exceptional copywriter
• Accomplished manager
• Strategic marketing
• Story development and brand management
• Strong time management
• Product marketing specialist
• Marketing plan development
• Special events planning
• Creative and innovative
• Social commerce
• Natural leader
• Online and mobile consumer marketing tools
• Social media expert
• Persuasive
• Corporate messaging
• Strategic thinker
• Organized
• Thought leadership content development
PROFESSIONAL EXPERIENCE
BEE WELL NOW – San Pedro, CA
TRAVEL MARKETING AND MARKETING SERVICES, 04/2013 to Present Duties:
M anaged multi-tiered relationship with Multiple Businesses, including overall strategic health and dental planning, financial analysis and financial assistance administration
Facilitated cross-regional communication to ensure health awareness of development initiatives and priorities
D eveloped and nurtured global, regional and local market relationships
Provided appointments for Multiple Businesses to our Network of Dental Offices
Worked in office and on field for promotional booths SMILE FINDERS – Lawndale, CA
DENTAL MARKETING AND MARKETING SERVICES, 09/2010 to 02/2013 Duties:
Oversaw the shipping of all trade show materials, including booths, graphics, displays, literature, sample items, etc
Coordinated pre-show meetings to communicate trade show events in accordance with objectives and marketing strategies
Traveled to all trade shows, events and forums. Identified and ordered show services. Oversaw set-up & teardown of booth and equipment
Identified venues for corporate events
Defined info to Employees and managed appointments to our dental offices AT&T - Hawthorne, CA
RETAIL SALES CONSULTANT, 03/2006 to 07/2010
Duties:
D evelop and attain customer experience and sales objectives for store
Sell all products and services offered by the Company
M eet all sales objectives
Handle all administrative aspects of the sale including: completing customer contracts and warranties, pulling products from inventory, accepting customer payments and filing the completed orders
Maintain strong knowledge of all products, accessories, pricing plans, promotions and service features Maintain knowledge of competitive offers and provide critical market feedback to the Store Manager regarding local competition and product/service needs
Handle service inquiries from customers
Provide efficient, courteous customer service and assist in all aspects of product offerings and services Ensure an extraordinary customer experience HONDA OF AMERICA – Torrance, CA
ADMINISTRATION CLERK, 01/2005 to 02/2006
Duties:
E xcellent quality of work, accuracy and attention to detail per prepared daily sales invoices and orders
Handled sales conference calls and follow-up's to develop and pursue new business accounts
Data Entry and paid attention to prioritize and follow up on tasks
A bility to work under pressure and maintain positive attitude while meeting those deadlines for new accounts
Review, verify and assess applications and support documents in accordance with established guidelines to follow-up on missing or deficient information REDZONE – Los Angeles, CA
STORE MANAGER, 01/2000 to 12/2004
Duties:
I ncreased proficiency in customer service and communication to meet and exceed client expectations
Operated as a team-player to complete projects
Supervised and trained store assistants in customer interaction and task completion
Responsible for shipments and stock inventory
Created employee schedules and in charge of timekeeping EDUCATION
Metropolitan High School - G eneral Studies - Los Angeles, CA Abram Friedman Occupational School – E lectronics - Los Angeles, CA
*References available upon request