Professional Summary
Skills
Work History
I am quick to grasp new ideas and concepts, and to develop innovative and creative solutions to problems. I can demonstrate the high levels of motivation required to meet the tightest of deadlines and consistently meet and exceed established goals and objectives.
Social Media Marketing
Event planning
Strong written and verbal communication skills
Event/Project management
Teamwork
Creativity
Organization
Sales
Event Planner 01/2013 to Current
Sharelle Barton Events – Miami, Chicago, Los Angeles Seamlessly planned, designed, and executed events, both professional and social with budgets of up to $40,000, for up to 200 attendees.
Oversaw team of vendors and event contributors including performers, photographers, caterers, and transportation services. Events & Promotions Manager 01/2012 to 01/2015
One Off Entertainment Group – Chicago, IL
Managed celebrity clientele at the label for music videos, commercials, and special events.Developed effective social networking, radio, and print ad campaigns to promote events. Coordinate and manage company events and all details for filming,events and castings. Act as primary contact with attendees, sponsors, vendors, and talent.
Brand Ambassador/Promotions 01/2012 to 01/2013
Strategic Experiential Group – Miami, Fl
Represented Hennessy VS and Hennessy Black. Interviewed Individuals through consumer engagements to collect and record product preferences and feedback using handheld data capture devices. Successfully launched new products in an experiential marketing environment and assisted in creating social media content to further enhance brand awareness and product sales. Brand Ambassador/Promotions 01/2010 to 01/2013
PUSH Marketing and Promotions – Miami, FL
Perform consumer engagements in the field by initiating conversation with consumers, distributing offers and educating them on the history and contents of the brand portfolio. Complete recaps of events including demographic information, consumer feedback and opportunities for growth. Represented: Axe Anarchy Island in Belize, Victoria Secret, Chambord Vodka, Pisco Porton, Massive Motor Sports, Miami Heart Gallery, Pyrat Rum, Lacoste, Ultra Music Festival, Nascar Brand Ambassador/ Promotions 01/2009 to 01/2013
Method Models – Miami, Fl
Education
Perform consumer engagements in the field by initiating conversation with consumers, distributing offers and educating them on the history and contents of the brand portfolio. Complete recaps of events including demographic information, consumer feedback and opportunities for growth. Represented: : NFL Pepsi, Miami Museum Month Girls, Art Basel,Mountain Dew, Bacardi Soccer Master Tour, Heineken USA, Gatorade, Amp Energy, Belvedere, Amstel, Dos Equis Executive Assistant 01/2011 to 01/2012
Nu'Compass Entertainment – Miami, Fl
Worked alongside record executive and managed celebrity clientele at the label for music videos, commercials, photo shoots and special events.
Research and evaluate venues for filming and events, and conduct castings. Plan, organize and manage company events and all event details. Primary contact with attendees, sponsors, vendors, and talent. Developed effective social networking, radio, and print ad campaigns to promote events. Events and Promotions Manager 01/2011 to 01/2012
Millionswear Clothing – Miami, Fl
Maximized social media content to further brand awareness. Improved inventory, sales, and online marketing. Improved inventory, sales, and online marketing.
Research and evaluate venues for events and photo shoots and conduct castings.Supervise, plan and coordinate company events and all details. Act as primary contact with attendees, vendors,and talent. Executive Assistant to Director 01/2009 to 01/2011 Battle Pictures Film Company – Miami, Fl
Managed celebrity clientele, talent, staff, and sponsors. Plan and manage company events, organized celebrity guest list, coordinated raffle and giveaways, and managed event staff. Developed effective social networking, radio, and print ad campaigns to promote events. Improved and increased social media and cast's fan page following.
Coordinated busy calendar of interviews, guest appearances, private events, video shoots and filming. Attend business meetings and travel with the client to continuously manage affairs. Assisted director with screenwriting, research and conducted castings.
Personal Assistant 01/2008 to 12/2009
Steven Copeland: Premier Realty Team – Miami, Fl
Organized and prepared residential properties prior to clients' arrival. Schedule showings and open houses, including presenting detailed property facts to each client,and manage catering for open houses.
Sales 01/2007 to 01/2009
Abercrombie Kids/Abercrombie &Fitch – Miami, Fl
Helped customers with questions, problems and complaints in person and via telephone. Stocked shelves and supplies and organized displays to maintain the visual appeal of the store. Developed positive customer relationships through friendly greetings and excellent service. Associate of Arts: Public Relations, Advertising, and Applied Communication Current Miami Dade College - Miami, Fl