Manager Research

Samuel E. Hudson Senior Market Research Professional

281-***-**** ************@*****.*** 1600 Eldridge Parkway #1204 Houston, TX 77077

Innovative and versatile professional with extensive market research experience within highly competitive markets. Analytical researcher skilled in successfully implementing processes that enhance organizational initiatives and deliver optimal marketplace strategies. Collaborative communicator focused on building relationships and identifying areas for development. Proven record of leading research projects from inception to completion. Areas of Expertise include:

Strategic Planning & Forecasting

Marketing Research Tools

Project & Study Management

New Product Growth Planning

Client Relationship Building

Profit & Revenue Generation

Business Strategy Development

Staff Training & Leadership

Data Reporting: SPSS

Experience & Notable Contributions

CONOCOPHILLIPS Houston, TX 2010 to 2015

Director – Research and Analysis

Oversee the comprehensive research and associated methodologies to develop growth-oriented organizational programs and strategies. Develop in-depth programs to assess messaging and campaign efficiency, effectiveness and areas for advancement. Strengthen programs to properly build consumer awareness on company missions, public policies and sustainable development initiatives. Design and execute brand identity and business development studies.

Key Accomplishments:

Analyze widespread market and consumer data to identify key performance indicators and develop strategic plans.

Boost operational efficiencies by streamlining project initiation processes with enhanced data acquisition methods.

Launched an employee advisory panel that explored areas of improvement in employee engagement and culture.

Recognized with the Public Relations Society of America Bronze Anvil Award for exemplary contributions in managing internal communication and transition assessments related to the Phillips 66 spin-off.

Awarded with the ConocoPhillips SPIRIT Performance Award for Power in Cooperation advocacy campaign that utilized staff groups, a leadership forum and website to convey company missions, policies and issue management.

TYSON FOODS, INC. Springdale, AR 2007 to 2010

Director – Consumer Insight

Supervised the development of long-term business strategies and standardization of new product testing methods. Coordinated with internal business units to expedite the flow of business knowledge and intelligence across the company. Drove the leveraging of consumer research to build productive internal and external business relationships.

Key Accomplishments:

Created and guided the Consumer Insights Team with a focus on advancing consumer and brand insights.

Organized training and new processes to improve Corporate Marketing Services and Organizational Development.

U30 GROUP, INC. Dallas, TX 2002 to 2003, 2005 to 2007

Vice President – Innovation and Quantitative Research

Directed the logistics of quantitative research, consumer management and client business objectives to executive study methodologies, data acquisition and reporting. Optimized intensive research techniques to properly define brand focus, new product strategies and research protocols. Administered new research technologies to lower operational costs.

Key Accomplishments:

Improved corporate revenue by emphasizing business development and cultivating positive client relationships.

Crafted shopper initiatives for clients such as Frito-Lay, Pepsi, Wrigley, Ocean Spray, Zatarain’s, and Bimbo Bakeries.

RELIANT ENERGY, Market Research Manager, Houston, TX 2003 – 2005

PARKER MARKETING RESEARCH INNOVATORS, Senior Research Manager, Cincinnati, OH 1999 – 2002

DATASOLUTIONS, Principal, Charlotte, NC 1993 – 1999

MANAGEMENT INFORMATION ANALYSIS, Research Manager, Austin, TX 1996 – 1998

WINTHROP UNIVERSITY, Political Science Instructor, Rock Hill, SC 1993 – 1994

TEXAS A&M UNIVERSITY, Political Science Research and Teaching Assistant, College Station, TX 1988 – 1993

Education & Training

Doctor of Philosophy in Political Science (ABD) – Mass Political Behavior & Psychology Focus

TEXAS A&M UNIVERSITY College Station, TX All But Dissertation

Bachelor of Arts in Political Science – Urban and Ethnic Politics & Philosophy Focus

TEXAS TECH UNIVERSITY Lubbock, TX

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