Marketing Communications Professional
Resume:
Sebastian W. James
Evanston, IL 773-***-**** *********@***************.**
www.SebastianWJames.me www.linkedin.com/in/sebastianjames
Marketing Communications Professional
Whether it’s creating a social media strategy, digital marketing campaigns, building a web presence, or programs that educate or engage; I’ve been successful at using my skills to create and communicate messages.
Areas of Expertise
Social Media Marketing
Digital Marketing
Community Engagement
Google Analytics
Website Management
Public Relations
Facebook Advertising
Freelance Writing
Marketing Communications
Public Affairs
AdWords
Public Speaking
Career History
TransUnion, Chicago, IL 2016 to Present
Freelance Communications & Marketing Writer
Writer for credit information and information management services company, tasked with authoring corporate communications and select marketing documents.
CivicBlue, Blue1647, Chicago, IL 2015 to 2016
Program Director
Contract program director for entrepreneurship and technology innovation center, tasked with the development of the program curriculum, community engagement strategy, website and social media strategy.
Collaborated with corporate and nonprofit partners in the successful development of the “CivicBLUE Curriculum”, a 9-week seminar series on data & technology for small business and nonprofit organizations.
Organized and implemented a monthly fundraising campaign called the “BLUETeam.”
Created a working model for “The BLUE Store”, an e-commerce and education program to market the products and services of members.
Cook County Government – Bureau of Technology, Chicago, IL 2010 to 2014
Deputy Communications Director
Director of New Media, tasked with integrating web, digital and social media channels to communicate the value, missions and successes of Cook County Government to the public.
Within 90 days after inauguration, launched the “Cook County Blog”, a web portal containing county news and government services updates for residents.
Collected and analyzed web and social media analytics using Google Analytics, Webmaster Tools, Twitter, and Facebook. Conclusions were folded into message testing and ultimately informed updated best practices
Initiated the “Cook County Good Ideas” website, which gave residents the opportunity to share ideas, initiatives, reviews, polls and discussions on how to improve county government.
Modernized the way residents could interact with county government through live streaming and Tweeting of meetings, town halls, and other events.
Preckwinkle for President / Cook County Transition, Chicago, IL 2010
Digital Marketing Manager
Created and deployed political messaging for the web, email and social media. Utilized proprietary content and data management systems for a winning $4 million dollar county-wide political campaign.
Leveraged AdWords to create keyword-based, pay per click search and display advertising campaigns that led visitors to custom landing pages optimized for content.
Developed “56 Days to Victory” email and AdWords display advertising campaign. Leveraged a daily countdown as a call-to-action to drive people interested in donating, contributing or volunteering. $15k budget.
Key collaborator with SEIU to create “Hate vs. Hope”, a $30k web and social media ad campaign designed to get out the vote.
Hybrid and Electric Car News, Chicago, IL 2008 to 2016
Publisher
Founded this hobby website and its subsequent social media channels, geared toward green automobiles, green motorsports and connected car technology.
Established social media presences on Facebook, Twitter, Flickr and YouTube
From 2014-15 wrote 300+ posts, utilizing video and image slideshows to aid content consumption.
Registered media representative for 10 automotive manufacturers, Formula E racing, World Endurance Championship racing, and partner of varied automotive and transportation startups used to write posts regarding hybrid bikes, connected car technology and hypermiling.
Whitehall Jewelers, Chicago, IL 2007 to 2008
Independent, Contract Production Manager
Print production manager for a 320-unit retail store chain, charged with point-of-purchase materials, direct mail, in-store signage and select print / marketing projects.
Spearheaded reform of advertising project management, internal/external vendor management and collaboration; resulting in less organizational stress around campaign deadlines.
Developed, managed and maintained a new master production schedule to aid Marketing, Store Operations and Merchandising meet internal deadlines.
Implemented process changes for submission of printer files that led to an increase in timeliness and reduced/ eliminated costs associated with rush charges, freelance photo or copy editing, and expedited transportation.
JC Whitney, Chicago, IL 2004 to 2007
Production Manager
Catalog Production department manager, responsible for all outsourced end-to-end print production, postal, catalog logistics, print and paper vendor management.
Managed co-binding migration, which allowed for company savings of $200k in printing and paper for 2006, and $20k in distribution costs.
Co-binding initiated standardization of trim sizes and paper stocks, which increased leverage with paper suppliers and the number of books eligible for carrier presort, decreasing postage rates and delivery timelines.
In 2006, negotiated paper supplier contracts which lowered costs by $2.50 per hundred-weight (cwt), and $2.50/cwt in 2007.
Selected as interim director, performed duties as necessary following a reduction in force.
Additional Experience:
Production Coordinator (1998 – 2004) JC Whitney
Account Executive (1992 – 1994) Multimedia Cablevision
Promotions Manager (1992 – 1994) WYIN, Channel 56
Editor (1991 – 1993) New Buffalo Times
Account Executive (1989 – 1991) WAJI, 95.1 FM
Field Marketing Manager (1987 – 1989) Nutri System Weight Loss Centers
Education & Certifications
Bachelor of Arts in Political Science Valparaiso University, Valparaiso, IN
Certificate in Integrated Marketing University of Chicago, Chicago, IL
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