Penny Barsanti

*** ****** *****

Aurora, IL *****

331-***-**** Cell

For the past sixteen years I have become very successful working in the

field of marketing, development, and promotions. My experience includes

work in both the profit and non-profit sectors. I have held I have

successfully increased sales on average, by 36%. I have had great success

by maintaining consistent contact with all leads and referral sources. I

find they really appreciate a periodic call to "check in" as well as

periodic updates. I truly feel I naturally possess the necessary

communications skills to instill trust and build rapport with potential

clients. I am very motivated to succeed and pay consistent attention to the

smallest detail in order to achieve positive results.

My skill set includes:

* Education: taught at Waubonsee Community College

* Public presentations

* Motivational speaking

* Marketing (from telemarketing graduating to in-house marketing

* Outreach marketing and informational luncheons

* Proficient in Microsoft Office Suite

* Media advertisement (i.e.: newspaper, radio, public service and mailed

flyers)

* Fluent in American Sign Language- I offer very willing hospitals FREE

classes in medical signs and how to deal with hearing impaired people

Leaving of course with information about the facility

* Development- Successfully and creatively raised funds for non-profit

organizations

* Knowledge of all financial aid including the Veterans Aid and Assistance

available to Seniors.

* Certified Tax Credit Specialist

My motto:

Be a GREAT listener

Always provide each client with information they can refer to as they make

their final decision. Follow up in critical

Please review the attached resume detailing my diversified background and

extensive experience. I would appreciate the opportunity to present my

portfolio in person, and discuss how my marketing skills could contribute

to the continued success of your company.

Penny Barsanti

EXPERIENCE

Administration:

Assisted with administrative duties as directed, including act as Manager

on Duty, assistance with scheduling, staff development and team building.

Marketing:

Developed and implemented internal programs to involve the entire staff and

volunteers in order to achieve day-to-day successes. Managed up to 65

supporters and volunteers for events designed to attract new people to the

facility for which I worked through community events and outreach work and

advertising.

Designed departmental plans for specific, well-documented site visits to

potential referral sources.

A. Created the three-step process to establish successful community

relations.

B. Wrote and presented "Best Practice for Successful Targeted

Marketing."

C. Created the inverted pyramid system of marketing.

Established 30, 60, and 90 day plans for bringing perspective clients and

referral sources into the facility.

Created extensive training program for in-house promotions, presentations

and, the most important goal, closing the sale.

Development:

Planned and hosted a number of public events specifically designed to bring

influential people into the together with the goal of presenting

information about the group I was work for at that time. These events

include but are not limited to open houses (for both the public and for

colleagues), speakers' bureaus, recognition dinners, senior events and like

occasions. One such example was a recognition dinner I planned for the late

Marie Wilkinson. Organized and supervised fundraisers for specific goals as

requested by the organization.

Managed successful grand scale benefits for a number of causes including,

Breast Cancer Research ElderDay and (then) Provena Senior Services.

Advertising:

Developed and wrote quarterly newsletter for distribution to potential

donors and existing supporters. Distribution reached 1500 within two years.

I often was able to obtained external financial support to offset

production costs.

Coordinated, exhibited, and formally presented information at both system

conventions and external expositions.

Assisted in the creation and implementation of a successful, system wide

branding campaign. Included television, print and supplemental

advertisement.

Wrote and submitted regular, timely, and intriguing information to local

and outlying media sources. Issued regular public service announcement as

well as successfully obtained print and radio media coverage for a number

of events. Cultivated positive relationships with key media professionals.

Technical:

Assisted in establishment and design of websites for facilities.

Responsible for maintaining website.

Knowledge of Microsoft Office products, Windows XP, Photoshop, and

additional creative software.

2014 - present Heritage Woods of Batavia, Marketing Director

2005- 2012 Independence Village of Naperville, Marketing Director

2003- 2005 Provena Senior Services, Director of Marketing and

Business Development

2000-2003 Asbury Retirement Communities- Director of Community

Relations

1990-2000 Independent Real Estate Agent

1988-1990 Waubonsee Community College, Instructor. Recruitment

Coordinator

References available upon request.

Contact this candidate