ALIAKSEI SHCHARBAKOU
*** ******* ******-*********-******-Phone:(65)98486206-E-mail: *******@*****.*** RESUME
PROFESSIONAL EXPERIENCE:
Oct 2013 –
Nov 2016
Uralkali, Singapore (www.uralkali.com)
(Fertilizer producer; 20% global market share; revenue in 2015 - US$ 3,123 million) Director, Agronomy
• Developed agronomic marketing programs (list of South East Asia countries); arranged their implementation and exercised control over their execution.
• Coordinated investigation of the main factors, which determine the dynamics of the consumers’ demand for company products, demand and supply correlation in respect of similar products, technical and other consumer-satisfying properties of competitive products.
• Represented Uralkali in activities of local and international organizations that are engaged in scientific research, educating and promotion projects related to agriculture Oct 2007 –
Oct 2013
Belarusian Potash Company (BPC), Singapore (www.belpc.by)
(Fertilizer producer; 43% global market share; revenue in 2012 - US$ 5,600 million) Director, Agronomy
• Developed and launched a five-year promotional project in Bangladesh which directly led to sales growth from $ 90 million to $ 240 million in less than two years
• Managed joint project with Bangladesh Government to change country’s fertilizer subsidy scheme and it led to additional $ 47 million in sales.
• Managed BPC’s agronomy programs in global geographies: 13 countries all around the world.
• Managed a team of 50, including three direct reports from BPC’s regional agronomists. Jan 2006 –
Oct 2007
LLC "Toglar", Belarus, Grodno
Director
• Developed strategic systems and managed day-to-day operations of supply to Eastern Europe different agrichemicals and machines from Latin America and Western Europe.
• Instituted changes within the firm which directly led to sales growth from $150,000 to over $1 million in less than two years.
• Performed market price analysis and customer price elasticity study to determine optimal pricing. Persuaded company owner to make changes to the system that generated 40% increase in net profit
Jan 2006 –
Mar 2004
SCJR “Belpromtechservice”, Belarus, Grodno
Director of Marketing
• Conducted market/industry research, analyzed segments and size, and set up focus groups, positioning, branding, pricing, and promotion strategies.
• Developed marketing strategy for Belarusian market. The plan was approved and implemented, resulting in an initial market share capture of 10%.
• Managed budget of $ 350 000
• Managed cross-functional team of four
1
Jan 2004 –
Nov 2002
Grodno Agricultural University, Belarus, Grodno
Assistant (chair of management and organization in agriculture)
• Prepare and deliver lectures and seminars on courses “Marketing”, “Marketing in Agriculture”, “Agriculture markets”
• Provide mentoring and academic advising services to the students.
• Developed and structured an independent project to identify the optimal ways for creation and development of agriculture holdings in Belarus. EDUCATION
Grodno Agricultural Institute, Belarus.
Master of Science in Agronomy. Certificate of excellent degree. Qualification: “agronomy scientist.”. December, 1998 Grodno State University, Belarus
Master of Law. Specialization: Agricultural Law Certificate of excellent degree. Qualification: “lawyer.” June, 2003
MEMBERSHIP
1. Member of the Strategic Advisory Team (SAT) of the International Fertilizer Association
(IFA) Agriculture Committee (www.fertilizer.org)
2. Member of the Program Advisory Committee (PAC) of the International Plant Nutrition Institute (IPNI) (www.ipni.net)
3. Coordinator for International Potash Institute (IPI) activity in South-East Asia (2011-2014)
(www.ipipotash.org)
OTHERS
Language: Russian – native, English – advanced, German – basic Nationality: Singaporean
Referee:
•Director UKT (Singapore) – Bhaskar Warrier +659*******
•Director of the International Plant Nutrition Institute (IPNI) – Terry Roberts +1-770-***-****
•Director of the International Potash Institute (IPI) – Hillel Magen +417********
•Senior Director, Agriculture Service of the International Fertilizer Association (IFA) – Patrick Heffer +336******** 2