Marketing Manager

Michael Dello Iacono

Project Manager - Interactive Marketing Professional

Philadelphia, PA

********@*****.*** - 603-***-****

An independent thinker with a unique skill set of project management, marketing, business and technical acumen. Possesses in-depth knowledge of marketing strategy, programming, web site usability, e-commerce best practices, search engine strategies, search engine marketing and online marketing. A professional who applies a business owner approach to finding innovative and practical solutions, and a drive towards success. WORK EXPERIENCE

President / Project Manager

Dellion Consulting - Philadelphia, PA - June 2016 to Present Consultant

Work with clients to develop online marketing plans that help their organization grow. Execute online marketing plans utilizing Google Adwords, SEM, SEO, web development, email marketing, marketing automation tools and numerous other technologies and practices.

Director of Integrated Marketing

Concord Litho Group - Concord, NH - April 2012 to June 2016 Responsible for the creation and establishment of an Integrated Marketing Agency division in one of the largest privately held printing companies in the country. Worked closely with the CEO and President to create and execute a strategic plan with a shared goal to establish this division as a pivotal part of the organization. Planned and executed online marketing initiatives for our clients, including strategic development, banner advertising, Social Media advertising, landing pages, and e-mail marketing campaigns. Managed numerous projects for our clients. Coordinating our creative team, external vendors, client data and custom programming to ensure project success.

Partner/Project Manager / Marketing Director / Business Development Manager J Maze Design - Concord, NH - January 2000 to January 2012 Founded and grew a web marketing firm utilizing social media, interactive marketing and networking to build a customer base of over 500 clients. Performed numerous duties related to brand development including: Marketing Research, Creative, Online Marketing, Programming supervisor, Search Engine Optimization

(SEO), Search Engine Marketing (SEM), e-commerce consultant, and Business Development Manager. Tailored a unique approach to marketing and sales through the ability to understand the technical limitations and capabilities of the web, while applying practical business process experience for the client. This unique approach proved successful in effectively managing and developing web marketing campaigns for hundreds of clients.

Other Highlights: Worked with in-house development team to create three unique products that catered to different vertical markets:

Ski PRISM- a custom built Content Management System specifically built for ski areas:

• Performed marketing research to establish a new product that caters to the specific needs of ski areas.

• Worked with Ski Areas and customers to create an e-commerce module that worked both for the user and the ski area; resulting in stronger profits for the ski areas.

• Effectively created a brand, utilizing numerous years of experience in the ski industry.

• Marketed the product via Industry Tradeshows, Online Marketing Campaigns & traditional sales channels. Intelli-Send - an e-newsletter system:

• Established an e-news system that seamless integrated with a custom built Content Management System providing customers with an easy to use product.

• Worked with development team to add new features on a quarterly basis based on market research. MLS Insight - a Content Management/IDX Solution specifically built for Real Estate Agents and Real Estate Brokers:

• Created a custom built content management system for the NH Real Estate industry that utilizes specific tools for Real Estate professionals.

• Performed Marketing research to price and market new product. Marketing Manager

J Maze Design - Manchester, NH - August 2001 to April 2003

• Wrote & executed Marketing Plan and Communications Calendar for this established Civil Engineering Firm

• Conducted marketing research both internally and externally to effectively market to emerging markets.

• Assisted in Developing a new GIS product for Amusement Parks (Both Marketing and product development) utilizing custom PHP code, MySQL database and Autodesk MapGuide GIS program. Account Manager

Microdesk of New England - Bedford, NH - January 1999 to July 2001 Tasked with establishing a new territory for an Autodesk reseller. Working closely with top management, established new territory goals and objectives establishing area as one of the company's most profitable regions.

• Coordinated marketing and sales efforts as well as oversaw development of new sales territory in New York and New Jersey.

• Established and expanded company customer base by over 500% in this new territory.

• Increased sales in new territory enough to justify opening a new sales/training office in the Metro area. EDUCATION

Bachelors of Science in Marketing

Plymouth State University - Plymouth, NH

ADDITIONAL INFORMATION

Skills & Abilities:

• Business Development

• Marketing Automation Technologies

• Training Clients

• Mobile Web Sites/Apps/Best Practices

• Search Engine Marketing

• MS Office Products

• Adobe Photoshop

• Adobe InDesign

• E-mail marketing

• Social Media Advertising

• Google Analytics

• Google Adwords

• AJAX

• Salsa Labs

• Constant Contact

• MailChimp

• JQuery

• HTML

• PHP

• MySQL

• JavaScript

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