Product management, project management, product launch

SADIA BINTE SOBHAN

** ***** ********** ***, *******, ON, M1N3M2

416-***-**** ● *******.******@*****.***

SUMMARY OF QUALIFICATIONS/SKILLS:

Dynamic, impeccably presented and results-driven manager capable of working in a fast paced environment with high professional aptitude gained through 8 years of experience in pharmaceutical & healthcare industry in marketing & sales

12 Products promoted,10 Disease areas covered in Oncology and Hematology with expertise in 2 products launched in a complex competitive environment

Exceptional skills in structuring problem solving, driving decision-making in ambiguity

Flexible to changing environment, strive for innovation & excellence in customer service

Managed multiple projects with cross-functional global & regional teams

Developed & implemented promotional materials, guidelines to promote & education plans for healthcare professionals(HCPs) & patients at national & regional level

Developed different learning programs & gathered insights from the advisory boards for developing relationships with key opinion leaders(KOLs)

Proven track record of customer relationship management, & key opinion leader engagement program

Planned, organized, implemented & participated in commercially driven promotional, educational activities, symposia, regional & national advisory boards, speaker tours & international medical conferences in collaboration with internal (medical affairs, regulatory, market access) & external (KOLs) stakeholders with strategic guide for key customer insights to business partner.

Provided strategic direction for existing & emerging customer learning activities; strong project management & organizational skills

Collaborate & partner with business partners for developing & implementing innovative strategic solution to customer education/value-added program relevant to therapeutic areas of oncology & hematology

Knowledgeable about scientific literature/clinical data relevant to oncology, immunology, neuroscience and biologics

Provided support & expert level clinical health education(CHE) consultation to sales force

Measured ongoing assessments for non-clinical health education initiatives through leading & lagging indicator metrics

Experienced in developing & executing successful CHE/HCP/adult learning activities

Proven track record of demonstrating success for product life cycle with successful execution of sales/marketing strategies

Expertise on key customer decision-making process related to specialty care therapeutic areas in relevant hospital set up

Enthusiastic networker, develop new contacts beyond assigned territories

Proficient in Microsoft Excel, PowerPoint, with advanced skills in software & reporting

In-depth knowledge of CMA code of ethics & standards & healthcare compliance policies and procedures

SADIA BINTE SOBHAN

416-***-**** ● *******.******@*****.***

WORKING EXPERIENCE

Company : Roche Bangladesh Ltd. (Affiliate company of F.Hoffmann La Roche Switzerland) Sr. Product Manager April 2013-February 2016

Delivered a substantial contribution to the growth of the company leading the development & execution of marketing strategies for brands. Worked with the global & regional teams in cross functional roles and led functional teams

Drove oncology strategic innovation & execution with leading sales of million USD in oncology & hematology franchise with consistent portfolio growth of 68% Acted as national commercial LEAD for Biosimilar taskforce for 3yrs, worth millions USD project conducted in collaboration with the regional & global biosimilar taskforce team LEAD in educating the local FDA member & other relevant stakeholders with the vision of setting a national guideline for biosimilars

Acted as Country LEAD in Global Hematology Franchise work stream project for establishing competitive culture initiative across functional teams in affiliate level

Conducted market research in collaboration with Neilson in identifying the potentiality of Oncology market & diversities linked to relevant usage of biologics Product Manager : May 2008- Mar 2013

Conducted all corporate & content marketing, researching & brand planning campaigns, new product development strategies, policies and procedures including the delivery and results for key strategic initiatives with meeting high ethical standards & compliance

Successfully led a target oriented sales team with learnings to hit target in critical situation

Trained the sales force on selling skills & strategic guidance for competitive readiness

Identified business needs & assessed risk in developing customer insight strategies ACADEMIC QUALIFICATION:

M.Pharm, Faculty of Pharmacy, University of Dhaka, Bangladesh B.Pharm(Hons), Faculty of Pharmacy,University of Dhaka, Bangladesh PROFESSIONAL TRAINING :

Effective communication skills ( Bridhi- A house of professional learners ) - 2010 Effective selling skills ( Bridhi- A house of professional learners ) - 2011 Marketing Planning Excellence ( Learning action platform- Roche, Basel-PRISM ) - 2012 EXCEL-II - Enhancing effectiveness and leadership skills (Roche Development Academy- NIMSPL)- 2013

Managing Marketing Success ( Learning action platform- Roche, Basel-PRISM ) - 2013 MAX training ( Regional Marketing excellence training ), Malaysia, 2015 OUTSTANDING ACHIEVEMENTS :

Roche, MCI region Performer of the Year Awards ( Excellence in marketing ) – 2012 VOLUNTEER EXPERIENCE :

Canadian Cancer Society – Present

Shanti Oncology – Serving cancer patients in education & awareness - 2014 - 2016

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