Sales Representative

Janice M. Caprelian, MBA, MS

323-***-****/ *******************@*.************.***; linkedin.com/in/janice-caprelian-a39b7127

Strategic Sales professional has extensive award-winning experience uncovering consumer insights, launching successful brands and engaging satisfied customers.

Professional Experience

Merck 2006-Present

Executive Hospital Surgical & Anesthesia Sales – Oregon, Washington, Idaho (2013)

Aligned and executed brand strategies based on customer insights to secure contracts in six health systems.

Created and delivered brand messaging and value to customers that resulted in adoption and utilization of in sales.

Designed and execute promotional medical education programs and training for over twenty hospitals

Recognized frequently for product launch achievements

Planned and executed new brand portfolio that resulted in contracts in six health systems

Achieved outstanding sales results for Entereg (#2) Invanz (#1), and Bridion (#3)

2014- Special Assignment at Merck Headquarters for Global Expert Management & Strategy- February-August

Planned and executed medical education programs and speaker series

Provided guidance, management, and logistical support to Marketing for medical education initiatives

Managed stakeholder’s requests to hire experts and Key Opinion Leaders (KOLS)

Collaborated with Brand Marketing on multiple brand strategies and promotional launch initiatives

Project managed multiple nationally launched webinars for healthcare providers

Provided internal communications to all headquarters and Sales personnel in the field

Created a search application to assist Marketing, and Sales for speaker identification and management

Received award of excellence for development of speaker recommendation Search Tool

2010-2013 Senior Hospital Coronary Care- Oregon/Washington

Launched strategic initiatives that resulted in increased brand awareness, adoption, and 20% sales growth

Supported Merck Leadership Council for Pacific Region

Developed education and training programs for multiple hospital systems

Recognized with2012 Vice President Award Winner (National Ranking 3; Regional Ranking 1)

Received multiple awards of Excellences for Portfolio Sales Management

2006-10 Cardiovascular Specialty Sales Representative for Merck/Schering Plough Joint Venture

Team Leader for three territory sales divisions (15 Representatives) that developed account strategies aligned with the execution of brand initiatives

Managed contracting of brand speakers and training of medical education initiatives

Managed district sales reporting and analysis as Project Development Coordinator

Received multiple Strategic Brand Launch Initiative Awards for Sales Success

Selected for Duke University Clinical Practicum to train with the Cardiology Department

Wright Medical 2005-06

Independent Sales for Orthopedic Device & Biologics – Northern California

Strategically secured brand portfolio contracts in 12 hospitals and surgery centers

Developed for Marketing a wound care training resource for Wright Medical’s salesforce

Trained and assisted on surgical procedures

Sanofi-Aventis 2004-05

Senior Sales Specialty Representative – Modesto, CA

Developed and executed on brand strategies that resulted in adoption and prescribing for patients that resulted in reaching over 100% in sales for three brands

Managed strategic brand messaging for product portfolio and drug launch

Achieved multiple brand management sales awards

GlaxoSmithKline 1999-2004

Senior Sale Representative- Respiratory Division – Fresno, CA

Successfully leveraged and converted adoption of respiratory brand portfolio in key provider accounts

Appointed to “Central Valley Asthma Coalition” to develop and launch community education awareness

Served on Marketing’s Brand Launch Team for District to oversee and report on Advair launch execution

Exceeded market share growth for Advair launch

Appointed to Managed Market team to develop and execute strategies that increased prescription volume in a variety of national healthcare plans– 2001-04

Nestle, USA 1998-1999

Channel Sales- Pet Food Specialty – Northern California and Nevada – 1999

Executed go-to-market strategies for advertising, promotion and display for national pet food retailers

Successfully leveraged relationships within accounts to establish prime shelf positioning and displays

Independent and Box Stores Grocery Sales Representative- Northern California

Effectively placed seven product brand categories by developing advertising campaigns, promotions, and support partnering with store management

Strategically placed displays and shelves to maximize exposure to traffic and aisle penetration

Received a variety of awards for outstanding results

Educational Projects

PepsiCo- Developed Walmart & Target 2017 summertime campaign for Pepsi beverages and Frito-Lays to increase the purchase of both categories together

SteelSeries- Built brand awareness and adoption of Youth Gamers through digital, social and mobile marketing

Leo Burnett Agency for Le Medaillon Champagne Launch in Chicago- Targeted communications to the millennial lifestyle through digital, social, and mobile marketing

Education

Northwestern University, Medill School of Journalism, Media & Integrated Marketing Communication

MS, Integrated Marketing Communication, Spring 2017

*Digital Social and Mobile Marketing *Strategic Process *Shopper Marketing

*Brand Communication Decisions *Media Economics & Technology *Consumer Insight

National University, Fresno

MBA, Business Management with a focus on Marketing, Spring 2007

California State University, Fresno, Craig School of Business

B.S. Business Administration, with a focus in Marketing, Spring 1989

Qualifications

*Strategic Marketing Communicator *Integrated Marketing Expert *Creative Problem Solver

*Creative Strategist *Project Manager *Brand Expert

*Market Researcher *Capable Presenter *Strong Sales Background

Skills

*Advanced EXCEL Certification *Radiant6 *Microsoft Word

*Google Analytics Certification *PowerPoint *Salesforce

*Web Development Certification *SPSS

Special Interests

*Indie Film Producer *Successful Crowd Source *Script & Novel Editor

Funder

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