MILTON DAVID GRAYS II

*** ****** ******

Cedar Hill, Texas 75104

810-***-****

acylte@r.postjobfree.com

EDUCATION

The University of Florida, Gainesville, FL Aug. 2014 – Aug. 2016 Master of Arts, Digital Worlds Institute - Digital Arts and Sciences Central Michigan University, Mount Pleasant, MI Aug. 2010 – May 2014 Bachelor of Applied Arts, Broadcast and Cinematic Arts; Minors: Communications/Marketing Mesoamerica – Study Abroad, San Jose, Costa Rica May 2013 – Aug. 2013 College of Communication and Fine Arts, Intercultural Communication PROFESSIONAL EXPERIENCE

Gators4Flint, Gainesville, FL Jan. 2016 - Present

Founder/Marketing Coordinator

• Collaborating with the University of Florida, Gainesville community, and Flint officials to raise awareness on the Flint Water Crisis.

• Represent the organization throughout media outlets by building strong relationships with reporters, community influencers, and stakeholders.

• Created a specific and strategic marketing plan using different social media platforms, event planning, door-to-door campaigning and organizational collaboration to raise over $100,000 for educational programs, and tangible resources for Flint residents. NBC Sports Group, Stamford, CT May 2015 – Aug. 2015 Information Technology/Production Intern

• Responded to, diagnosed, and tracked requests for technical assistance and provided solutions to software and hardware issues.

• Revamped NBC Universal’s website through project management, programming and user experience strategies. Olympics Marketing Strategist

• Developed a content plan and marketing strategy for the 2016 Rio Olympics by integrating current social media trends, research findings and data.

• Researched and gathered user generated content to build anticipation for the opening ceremony and Olympic games. Black Graduate Student Organization – University of Florida, Gainesville, FL April 2015 – May 2016 Marketing/Public Relations Chairperson

• Created, developed, and distributed announcements to all graduate students at the University of Florida.

• Implemented unique marketing strategies to publicize BGSO events to the student population and Gainesville community.

• Lead Executive Board meetings to brainstorm efficient event campaigns, track and monitor campus involvement. WCJB TV20, Gainesville, FL Jan. 2015 – May 2016

Associate Producer/Media Relations Coordinator

• Gathered leads, wrote stories, and created exciting packages to engage our live and online audience.

• Worked closely with the director, producer and anchors to edit video content for the morning show.

• Analyzed press releases, controlled all social media content, and worked with the lead news director to make sure the reputation and brand of WCJB remained superior.

• Tracked the growth and impact of social media in Gainesville and the surrounding areas through engagement and digital analytics.

• Lead all community relations and planned volunteer events. UF Health Shands Hospital - “How the Heart Works”, Gainesville, FL Jan. 2015 – Oct. 2015 Project Manager

• Planned and budgeted all production of “How the Heart Works,” an October 2015 published interactive educational children’s book.

• Created and implemented an efficient production team communication system to ensure all work was detailed and completed on time. University of Florida - Digital Worlds Institute, Gainesville, FL Jan. 2015 – Aug. 2016 Project Manager of Technical Services

• Recorded, mixed, and edited undergraduate courses for online students.

• Acted as the liaison between the client, production staff, and director of the Digital Worlds Institute, effectively communicating internally to make sure that we exceeded the client’s vision and demands.

• Served as a project manager, videographer and editor on all contracted projects for the Digital Worlds Institute.

• Provided assistance in technical aspects in addition to overseeing DW’s web content.

• Microsoft Office, Adobe Creative Suite (Premiere, After Effects, Illustrator, Photoshop, InDesign), Final Cut Pro, Pro Tools, Basecamp, Microsoft Project, MAC and PC platforms

• Organizational, Analytical, and Problem-solving skills

• Tableau, Amazon Redshift, Contentful, Google Analytics, Buffr, Sprinklr, HootSuite, Cision, Radian6

• Videography, photography, editing, producing, directing, visual design, copywriting

• Written and verbal communication, project management, marketing, public relations, sales, social media

• Ability to work well under pressure and in fast-paced environments Central Michigan University - CMU Athletics, Mount Pleasant, MI Dec. 2011 – May 2014 Marketing Associate

• Created digital media campaigns and sales materials to improve overall fan experience.

• During game day, analyzed guest services to track the effectiveness of social media platforms and digital marketing tactics.

• By the end of each season, attendance and fan participation significantly increased. Central Michigan University – Office of Student Activities & Involvement, Mount Pleasant, MI Aug. 2012 – May 2014 Content Marketing Manager

• Created, monitored, and executed specific social media campaigns to appeal to different audiences.

• Prior to each event, gained an active presence across social media platforms by creating and publicizing video and social content.

• Lead a team of graphic artists, videographers, and photographers to plan, create, and organize all promotional materials. Central Michigan University – University Center Television, Mount Pleasant, MI Aug. 2012 – May 2014 Online Producer

• Oversaw the production of videos to promote the activities of Central Michigan University’s campus.

• Established ways to promote various registered student organizations through media including but not limited to radio and television. SKILLS

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