Steven Caggiano

** ***** **.

Arlington, MA *****

781-***-****

acyle2@r.postjobfree.com

EXECUTIVE SUMMARY:

Classically trained, award winning executive with over 20 years of diverse and progressive experiences with an

exceptional track record of driving growth and delivering results. Leadership roles in world class Consumer Goods

companies such as Unilever, Gillette/Proctor & Gamble, Johnson and Johnson, Keurig Green Mountain as well as

retailer and private equity backed businesses. Revenue management range: $80 million to $500 million in sales. Multi-channel and multi-category experience in competitive segments such as hair care, skin care, grooming, beauty, beverages, analgesics, oral care, and housewares. Extensive knowledge of sales, customer marketing, sales operations, business processes, new product commercialization, and retail execution. Expertise in new item launches, game-changing strategic plans, and best-in class-execution. Entrusted to lead icon brands such as Gillette, Oral B, Tylenol, and Keurig. Delivered double digit growth with slashed trade spend in numerous assignments. Proven results in high growth, turnaround and change management situations. Spearheaded key projects and significant corporate initiatives such as product recalls, brand divestitures and acquisitions, and private equity sales.

SKILL HIGHLIGHTS:

Leadership

Sales Forecasting

Consumer Products

Process Development

Strategic Planning

Trade Marketing

Sales Analytics

Portfolio Management

Sales Operations

Retail Management

Category Management

Business Planning

S&OP

Supply Planning

PROFESSIONAL EXPERIENCE:

Focus Products Group September 2015 ? September 2016

Focus Products Group International, LLC is a consumer goods company backed by a Private Equity firm, Centre Lane Partners. Focus Products Group International, LLC is a leading supplier of consumer and professional housewares, small-wares, bath, furniture slip covers and small appliances. Focus Products Group sells direct to retailers, distributors and hospitality sectors in North America.

Senior Vice President Retail Sales ? Arlington, MA

Accountable for $60 million in global sales for the housewares business unit comprised of bakeware, tools, gadget and barware products across all channels of trade that included key retailers Walmart, Target, Amazon, Sam?s Club, Kohl?s, Costco, Bed Bath & Beyond, Williams-Sonoma, Marmaxx, Kroger / Fred Meyer, and Publix. Provided direct sales leadership and training to 3 Sales Directors, 3 National Account Managers, an International Sales Manager, and a network of 18 independent sales representative organizations. Additional leadership responsibility included 2 customer service teams totaling 10 CSR?s and 1 Sr. Sales Planning Manager.

Increased portfolio profitability by 8% while liquidating $1 million in non-working inventory

Created new revenue stream by securing distribution of Vinturi at Costco. Attained 20% of the total annual plan for the Vinturi business in one transaction

Reorganized the Direct Sales Organization which led to expanded distribution in regional and national accounts

Launched Popcorn on Demand which secured distribution within key channels and leading retailers such as Target, Bed Bath & Beyond, Walmart, Sam?s Club, Amazon and Fred Meyer

Developed and directed brand positioning and go-to-market plans for the West Bend portfolio which led to needed channel differentiation and product placements

Secured an exclusive 4-foot section for popcorn items at Target

Strengthened and stabilized businesses which led to the successful sale by the Private Equity firm for the Kitchen and Electronics portfolios

Increased EBITA on Housewares/Kitchen Business by 3% by modifying select pricing programs to leading customers

Keurig Green Mountain, Inc. February 2010 ? September 2015

Keurig Green Mountain is a +$4B consumer goods company specializing in personal brewing systems and single serve beverages. Keurig created a new category which revolutionized at-home and out-of-home coffee and hot beverage consumption in the United States. In March of 2016, Keurig Green Mountain, Inc. was acquired by JAB- led private investor group for $14B.

Sales Vice President, Target Team ? Burlington, MA / Minneapolis, MN March 2015 ? September 2015

Managed team of 10 people out of Boston MA Keurig HQ office and MN based Target Customer Focus Team hub. Team of cross functional professionals comprised of Sales Directors, Sales Managers, Sales Analysts, Customer Marketers, Demand Planners, Logistics Managers and Category Managers. Guided trade spend and was accountable for multiple account P&L?s with revenue responsibility of $200 million.

Drove Target sales growth for 2 quarters vs. plan: +5% Brewers (TTL Company -18%), +10% Beverages, +15% Accessories

Strengthened forecasting call to deliver top 3 highest WMAPE accuracy in company

Negotiated with Senior Buyer for full page launch ad for new K200 brewer, leading to +21% increase vs. prior year

Sales Vice President, Department Specialty Team ? Burlington, MA December 2012 ? March 2015

Managed team of 12 cross functional professionals comprised of Sales Directors, Sales Managers, Sales Analysts, Customer Marketers, Demand Planners, Logistics Managers and Category Managers. Guided trade spend and was accountable for multiple account P&L?s with revenue responsibility of $500 million. Primary account responsibilities included Bed Bath & Beyond, Target, Kohl?s, Belk, BonTon, Macy?s and Bloomindales.

Turned Bed Bath & Beyond business trends from -8.2% to +4.6% by negotiating and aligning with Bed Bath & Beyond and Keurig Green Mountain?s senior management teams on a 9-month promotional strategy and joint business plan

Implemented joint business planning process with Bed Bath & Beyond, leveraging exclusive brands and SKUs that contributed to +25% POS turnaround

Boosted Kohl?s business to be #1 brewer account throughout entire company through the creation of a comprehensive joint business plan with the customer and Keurig. Achieved a +4.1% brewer POS increase vs. record setting year and met customer gross margin target

Created a breakthrough merchandising initiative for Kohl?s ?Coffee Shop? four years in the making, attributing to a record setting year performance of $230mm Retail sales +7% vs. prior year

Developed department specialty channel K-Cup portion pack/value pack, differentiating accounts from food, drug, and mass businesses

Spearheaded value pack strategy for Department Specialty Channel, leading to mitigated share erosion of portion pack share for total channel and increased shares of Green Mountain brands

Promoted 6 of 12 team members as the leader with over 92% retention rate

Enterprise Business Process Lead ? Reading, MA February 2012 ? December 2012

Led cross functional team of 20+ corporate associates and a PeopleSoft IT consultant to create, change and institute demand and supply planning processes across all Green Mountain Coffee companies; processes led to decreased obsolescence of finished goods, defined KPI?s and improved forecast accuracy

Created the vision, strategy, and project management for Forecasting and Supply Planning to support the total company ERP implementation

Provided gate review presentations and process recommendations to Senior Leadership steering committee (CEO/CFO/CIO/Presidents)

Director of Sales Planning & Demand Planning ? Reading, MA February 2010 ? February 2012

Created Headquarter and Customer Focus Demand Planning Team; recruited, hired, and trained 10 demand planners 7 managers, 3 analysts. Developed critical business processes including S&OP process for Keurig Green Mountain and Green Mountain Coffee Roasters, Key Account Planning template and ELT Business Update Dashboard which led to reduced obsolescence, improved fill rates and reliable annual operating plans

Developed predictable 2011 Annual Operating Plan with President/GM and Demand Planning team; accurately projected financial and demand plans that led to +47% growth vs. prior year brewers, +74% growth vs. prior year beverages, and +38% growth vs. prior year accessories

Developed new demand planning process; created formalized calendar, monthly meetings with key stakeholders and senior sales leaders, and KPI metrics which led to improved demand planning attainment and accuracy

Led entire K-Cup packaging change to ?nested? packaging that provided significant company cost savings without disruption to sales or service levels

Mentored and developed team members, leading to promotions for 4 demand planners and Sales Planning Manager

Received Sales Leadership Award (May 2011)

Origins Trip Recipient (January 2012)

Johnson & Johnson February 2006 ? February 2010

Customer Business Manager, Analgesics, CVS ? Cumberland, RI (February 2007 ? February 2010)

Trade Marketing Manager ? Skillman, NJ (February 2006 ? February 2007)

The Gillette Company June 1996 ? February 2006

Sales Planning Manager ? Boston, MA (June 2005 ? February 2006)

Broker Manager ? Boston, MA (May 2004 ? June 2005)

Team Leader, Customer Support ? Boston, MA (March 2003 ? May 2004)

Finished Goods Planner ? Boston, MA (September 2000 ? March 2003)

Senior Planner, Customer Support - Boston, MA (October 1999 ? September 2000)

Material Master Analyst ? Boston, MA (January 1999 ? October 1999)

Order Management Representative ? Boston, MA (September 1997 ? January 1999)

Retail Sales Representative ? Buffalo, NY (June 1996 ? September 1997)

Filene?s, May Department Stores August 1992 ? June 1996

Area Sales Manager / Assistant Buyer ? Peabody, MA

Unilever ? Chesebrough-Ponds July 1990 ? August 1992

Key Account Manager ? Rochester, NY

EDUCATION:

Boston College School of Arts and Sciences ? Chestnut Hill, MA May 1990

Bachelor of Arts

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