Keith Rosborough

*** *. ***** ****., **** ****, Long Beach, CA 90802

acyl8v@r.postjobfree.com

website: https://keith-rosborough.squarespace.com

C: 623-***-****

OBJECTIVE:

To provide innovative leadership and creative solutions, in communicating business strategies,

through the use of ideation processes & emerging trends, to strengthen brand integrity.

QUALIFICATIONS SUMMARY:

Graphic Designer

Accomplished Graphic Designer, adept conceptual thinker and driven creative strategist forging new

and innovative designs to improve organizational success.

? Promotes team collaboration and strong conceptual development to ensure project success.

? Multi-tasks effectively to meet demanding project timelines and budget constraints while

producing high quality end product designs.

? Strategic Marketing ? Concept Development ? Creative Technology ? Budget Management

? Team Leadership ? Graphic Design Innovation ? Project Development ? Brand Identity

? Digital Technology ? Layout Design ? Visual Communications ? Photo Art Direction

? Website Design ? Social Media ? Negotiations ? Proposal Development ? Client Presentations

? Market and Brand Strategic Planning ? Profit Growth ? Innovative Promotions ? Corporate Vision

? Versed in CS6 PhotoShop, Illustrator, Dreamweaver, Knowledge of Flash and familiar with HTML

PROFESSIONAL EXPERIENCE:

Freelance Graphic Designer

Keith Rosborough Designs, CA [2008-Current]

Self-employed graphic design consultant.

Manage all day-to-day operations including marketing and financial reporting for business.

Market via social media and referrals, create high-impact client presentations and negotiate

proposals. Orchestrate concept and design process, establish vendors and direct any photo shoots.

? Strong client base relationship with National Bank of Arizona, American Express, Pillsbury, Disney,

LA Lakers, Phoenix Suns, Arizona Diamondbacks, Walgreens, Grubb & Ellis, CBRE

and Best Western International.

? Spearheaded 20% increase in sales for clients while staying within budget on all projects.

Graphic Designer

FastSigns, Glendale, AZ [2014-2014]

Signage and Large Format Printing

? Took a project for window signage with an initial budget of $700 and increased it to $1,700

by creating a better and more effective design.

? Creating a more cost-effective production schedule by developing a spreadsheet that calculates

time spent producing projects and reducing material costs.

Graphic Designer

Vision Engraving & Routing Systems, Phoenix, AZ [2012-2013]

Mid-sized developers of engravers and routers company

? Successfully increased tradeshow visibility by establishing a creative brand standard that

increased revenue by 17% for products sold.

? Revitalized company motto that set brand standards above and beyond the expected.

Utilizing graphic experience to produce high quality sales pieces with the use of social media

to establish a new brand identity.

? Increase in overall product sales ROI by 20% by establishing a stronger e-commerce presence

through facebook and twitter.

? Created blogs that provided more visual presence and customer feedback by tracking customer

clicks through links provided at various blog posts.

? Created strong e-commerce presence using social media tracking tools to increase audience

awareness of the brand in other publications.

Graphic Artist

Orange County Business Journal, Irvine, CA [ 2007-2008]

Small newspaper for local business community.

? Revitalized Special Report section to become highlight of paper ? increased visibility

and prompted increase of 15% in circulation sales.

Graphics Department Manager

Southwest Specialty Foods, Goodyear, AZ [2006-2007]

Mid-sized food company specializing in novelty food products?Ass Kickin? Products Brand.

Oversaw 4-person department. Managed daily printing schedule, ensured quality production and

ordered supplies for printing.

? Developed branding and packaging for new best-selling novelty products.

Graphic Designer - Marketing

Checker Schucks Kragen Auto, Phoenix, AZ [2001-2006]

National automotive part and accessory retailer.

? Increased sales revenue by $400K+ through initiating and designing new employee

incentive program.

OTHER PROFESSIONAL EXPERIENCE:

Graphic Designer - Marketing, The Arizona Republic, Phoenix, AZ

Graphic Designer - Marketing, Blue Cross Blue Shield of Arizona, Phoenix, AZ

Production Art Director, The Lavidge Company, Phoenix, AZ

EDUCATION:

Certification in Computer Graphic Design, Phoenix Community College, Phoenix, AZ

B.A. Humanities, Arizona State University, Tempe, AZ

REFERENCES:

Available upon request.

AWARDS:

Available upon request.

Contact this candidate