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Marketing Director

Location:
Pleasant Hill, IA, 50327
Posted:
December 21, 2023

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Original resume on Jobvertise

Resume:

Melissa J. Huisman

Pleasant Hill, IA *****

acyjcm@r.postjobfree.com - 515-***-****

Willing to relocate: Anywhere

Authorized to work in the US for any employer

WORK EXPERIENCE

Marketing & Sales Director

CRMS Communities - Des Moines, IA - July 2016 to Present

Creating standardized marketing practices, procedures, and specific advertising.

PR plans to achieve organizational goals and objectives. Responsible for planning marketing-related projects,

managing external marketing partners and vendors. Increasing organizational awareness through marketing

initiatives. Analyzing data and estimating demand for services, and identify potential markets and devise plans

to deliver the appropriate message. Over-seeing and participating in the admission process from start to finish.

CRM Administrator, Relationship management experience w/BILD system converting sales leads to closings.

Cerner, Citrix Manager

(PRN) Patient Care Technician

Story county hospital - Nevada, IA - April 2010 to Present

*I worked full time here 4/2010- 8/2014 and then went PRN when I started working at MGM

Responsibilities

Strong clinical skills in assessing vital signs and providing pre- and post-operative care, and long term clinical

relationship.

Adhered to safety guidelines, completed all mandatory education in a

timely manner

Ensured the accurate, timely flow of information by maintaining patient

records and updating charge nurse on patients' status

Complied with HIPAA standards in all patient documentation and interactions.

Supervised and trained new members to the team

Recruited new team members through social media and community

sourcing.

Provided excellent customer service when taking inquires, doctor calls,

talking to emergency officials, families, and residents

Marketing & Sales Director

Preferred Care Partners Management Group - Granger, IA - October 2015 to March 2016

Responsibilities

As the Marketing & Admissions Director I oversee and review in-patient/out-patient functions, bed/room

assignments, and completion of paperwork for entering patients. I also enter referrals into a tracking system

that we use to analyze sales/admits. I work with Social Workers, facility Nursing, and Business office to ensure

appropriate patient placement. Confirms that all insurance benefits coverage meets standards of admission

as dictated by corporate policy. I also work with and do Business to Business type Sales and Marketing as

well as Events that will lead to future business and business relationships. Providing tours, information, and

meet and greets with appropriate departments to visitors to the facility.

Accomplishments

Coming into a new position I analyzed the short comings of the admissions process to update the facility so

they would meet requirements of accepting confidential information. I had this done the first week on the job.

If I didn't do this, this company would of no longer been sent referrals the "old" way" therefore creating a great

loss in revenue so I made it top priority.

Skills Used

*Develops and implementing strategic marketing plans, sales plans, and forecasts to achieve corporate

objectives for services.

*Develops and manages sales/marketing operating budgets.

*Plans and oversees advertising and promotion activities including print, online, electronic media, and direct

mail. Represents company at trade association meetings to promote product.

*Meets with key clients, assisting sales representative with maintaining relationships and negotiating and

closing deals.

*Analyzes and controls expenditures of division to conform to budget requirements.

*Communication Proficiency

*Customer/Client Focus

*Leadership/Management

*Presentation Skills/Events

*Problem Solving/Analysis

*Results Driven

*Strategic Thinking

*Building inspection/maintenance

*Team building

*Market to Market Outcomes

*Technical Experience:

Microsoft Word, Excel, Power point, Multi-line phone system, Outlook, Citrex, Epic, EMR, CRM Administrator,

AHT

PCC, esolutions (Mecca checks)

Marketing & Sales Director

MGM Healthcare - Norwalk, IA - July 2014 to October 2015

Director of Marketing & Placement Coordinator

MGM Healthcare - Norwalk, Iowa

*I was also given the title of Social Services Director in March 2015 while Over-seeing Marketing & Admissions*

Cultivating meaningful relationships with not only the community but with the staff; providing education

and resources to community supports; developing, executing and achieving territory marketing goals;

possessing advance knowledge of wellness and healthcare supports; addressing needs of diverse populations;

ability to adapt to communication needs of clients and situations; demonstrated excellence, efficiency, and

effectiveness in task performance; bringing compassion, integrity and excellence to program development and

implementation.

*B2B Marketing Public

*Community Relations

*Clinical Supervision

* Interviews

* Internet Recruiting

*Employee Relations

*Job Fairs

*Training

*Excellent Customer Service

*On-boarding

*Continuum of Care from referral to d/c and followup after

*Coordinate and oversee all interactions with outside/inside relations.

*Excellent clinical sales skills

*Team Marketing

*Managerial Supervision of a 101 bed facility that has on average 83

residents, with around 90 total employees, including 33 apartments in assisted living.

*Support and education on Medicare, Medicaid, Pvt. Insurance, including

*Elderly Waiver

*Reaching target sales goals and exceeding them since first week of hire.

*Conducting one on one contacts through referral sources, maintaining

relationship, fast follow up, and close contact to allow good

communication

*30 min call back rule

*Sourcing through volunteer work, calls, luncheons, company invite

appropriate referral base for the facility

*Providing tours, information, and meet and greets with appropriate

departments to visitors to the facility

*Setting up and implementation of Job Fairs and advertisement

*Maintain close relationships with the community and promote the community to be involved with the facility

*Inform all Department Managers of the activities for the day and what

is being coordinated throughout the day

*Close contact with Regional Directors daily

*Promote and Provide excellent Customer Service

*Maintain Superior Patient Confidentiality

*Clinical chart review

*Excellent organization skills and time management

*Provide record of all sales calls, expenses, admit, d/c's for a 101 bed

facility including a 33 apartment assisted living.

*Enthusiastic to help others achieve their goals.

*Assist and facilitated patient discharges which included coordinating the right services to achieve success

after discharge.

Technical Experience:

Microsoft Word, Excel, Power point, Multi-line phone system, Outlook, Citrex, Epic, EMR,

PCC, esolutions (Mecca checks)

*Coordinate Events In both buildings to build close relationships with residents, the community, and with

outside businesses

Patient Care Technician

Story County Hospital - Nevada, Iowa April 2010-March 2015

Strong clinical skills in assessing vital signs and providing pre- and post-operative care, and long term clinical

relationship.

Adhered to safety guidelines, completed all mandatory education in a

timely manner

Ensured the accurate, timely flow of information by maintaining patient

records and updating charge nurse on patients' status.

Complied with HIPAA standards in all patient documentation and interactions.

Supervised and trained new members to the team

Recruited new team members through social media and community

sourcing.

Provided excellent customer service when taking inquires, doctor calls,

talking to emergency officials, families, and residents

Patient Care Technician

Deerfield Healthcare Center - Urbandale, IA - December 2007 to April 2010

Strong clinical skills in assessing vital signs and providing pre- and post-operative care, and long term clinical

relationship.

Adhered to safety guidelines, completed all mandatory education in a

timely manner

Ensured the accurate, timely flow of information by maintaining patient

records and updating charge nurse on patients' status.

Computer charting

Complied with HIPAA standards in all patient documentation and interactions.

Supervised and trained new members to the team

Recruited new team members through social media and community

sourcing.

Provided excellent customer service when taking inquires, doctor calls,

talking to emergency officials, families, and residents

Patient Care Technician

Story County Hospital - Nevada, IA - April 2002 to April 2007

Strong clinical skills in assessing vital signs and providing pre- and post-operative care, and long term clinical

relationship.

Adhered to safety guidelines, completed all mandatory education in a

timely manner

Ensured the accurate, timely flow of information by maintaining patient

records and updating charge nurse on patients' status

Complied with HIPAA standards in all patient documentation and interactions.

Supervised and trained new members to the team

Recruited new team members through social media and community

sourcing.

Provided excellent customer service when taking inquires, doctor calls,

talking to emergency officials, families, and residents

Patient Care Technician

Green Hills Retirement - Ames, IA - May 1997 to April 2002

Strong clinical skills in assessing vital signs and providing pre- and post-operative care, and long term clinical

relationship.

Adhered to safety guidelines, completed all mandatory education in a

timely manner

Ensured the accurate, timely flow of information by maintaining patient

records and updating charge nurse on patients' status

Complied with HIPAA standards in all patient documentation and interactions.

Supervised and trained new members to the team

Recruited new team members through social media and community

sourcing.

Provided excellent customer service when taking inquires, doctor calls,

talking to emergency officials, families, and residents

Helped with Job Fair set up and modeled with co-worker for the signage

Administrative Assistant

Printgraphics - Nevada, IA - January 1996 to June 1998

Ability to perform administrative and office support activities.

Excellent communication and writing skills.

Typing

Having strong analytical and organizational skills.

Proficient with computer literate such as Microsoft Word, Microsoft

Excel

Able to keep project on schedule.

Able to update and delegated detail and all projects.

Able to handle incoming calls and requests.

Ability to do research, draft and abstract reports.

Responsible for other duties as assigned.

Filing

Wknd Auditor

Guest Services - Ames, IA - January 1992 to August 1994

Acted as a liaison between guests and the services provided within and outside of the facility.

Promoted services of the hotel with the intent of complete satisfaction of the guest.

Responded to any request of the guest in a timely fashion and followed

through.

Administrated the policies and procedures of the Guest Services

Department.

Coordinated and assisted other departments for better Guest Services.

Administered constant vigilance of hotel and department for assistance and guidance.

Handled cash and performed Audits to maintain proper number

configures

Book large groups for events

Computer proficient

EDUCATION

36 Credits toward BA degree in Nursing in Biology/ Nursing

Grandview College - Des Moines, IA

2005 to 2007

AAS in Business/Biology

Des Moines Area Community College - Ankeny, IA

2003 to 2005

SKILLS

Faclility Coordination, B2B Marketing, Clinical Supervision, Employee Relations, Excellent Customer

Service, Market Strategy, Public Relations, Recruitment, Training, On-boarding

LINKS

https://www.linkedin.com/in/melissa-j-huisman-b696b64b



Contact this candidate