CHERYL ADAMSKI

(Maiden name until **** - Kretzmann)

*** ****** ****** ****

***/***-****

Royal Oaks, CA 95076

acyibo@r.postjobfree.com

acyibo@r.postjobfree.com

PERSONAL STATEMENT

. I am a talented, adaptable, capable, experienced, educated and personable

candidate - focused and dedicated with a fantastic professional and

personal reputation

. Extensive management experience for 20+ years, hold an MBA degree and

business savvy - making extremely positive reputable relations (and

money!) for the best non-profit business in my area (the Monterey Bay

Aquarium in California for 11.5 years), a Fortune 200 Company (Owens

Corning WHQ in Toledo, OH), and the exclusive 4-star world-class resort

(Meadowood Napa Valley), in the area of hospitality services

. Creative with a track-record of generating fresh, imaginative and

successful ideas

. Experienced in planning and executing major events and conferences

seamlessly

. Broad operational work in food and beverage, hotel management,

conferences and special event planning

. Detail and service-oriented, with a thorough understanding of all aspects

of hospitality management

. Ability to work on a variety of complex projects simultaneously

. Conceptualize, plan and execute complex international conferences and

events, guest counts up to 3,500 people

. Highly proficient in scheduling, directing, assigning duties and

recruiting 125+ volunteers

. Excellent communicator who works easily with all and can effectively

manage sponsors, in-kind donors, 100's of chefs, beverage personnel and

internal colleagues

CAREER HIGHLIGHTS

Most recently: California Central Coast Soberanes Fire Relief Gala (Big

Sur fire burning now for 2+ months) - working with several local entities

to create a large community fund- raising event to benefit the victims,

most notably with Downtown Dining Group and the Community Foundation of

Monterey

Event conceived, developed and executed in 12 days

Doubled relief effort funds in 1 day at $100,000+ in sales

Oversaw the international online auction of donated offerings on the

"Bidding for Good" website

The LARGEST event on record for the Monterey Bay Aquarium with 3,500+

guests (free admission for 2 hours to locals in the tri-county area)

https://newsroom.montereybayaquarium.org/press/soberanes-fire-relief-

benefit-at-the-monterey-bay-aquarium.org

. Responsible for creating, planning, directing and implementing

conferences and events for the Monterey Bay Aquarium, focusing on

Conservation/Research programs and Membership/Development teams

. David Packard Award Dinners - 11/14 and 5/16

. Private, invite-only guests, 450+ people at $1,000 a plate dinner -

offsite

. Raised $27M for Development in 2014, honoring George Schultz

. In 2016, HPE CEO offered space for event and asked "friends" to give,

including a video testimonial from Microsoft CEO, Bill Gates, honoring

Gordon Moore

. Amount raised $4M in sales and still incoming substantial cash gifts

Cooking for Solutions for 12 seasons

. Recruit 12-18 celebrity chefs annually, Michelin-starred, TV

personalities and the "up-and coming new chefs" to educate media and

public on sustainable food issues - the land and sea connection

. Multiple events over 5 days - Sustainable Foods Institute for 2.5

days, Meet the Chefs Reception, Gala, and over the weekend: Food and

Wine Adventure Tours, Cooking Demos, DIY Cooking Classes, Sustainable

Foods Celebration

TED Conference Reception and Dinner for multiple years

AT&T Golfers Event hosted by Clint Eastwood and Wal-Mart Kids 1st Tee

Events

Roberta "Bertie" Bialek-Elliott Wedding - (Warren Buffett's youngest

sister and a member of the aquarium Board of Trustees at the time) on her

75th birthday (she very recently donated another $1M to the aquarium)

EXPERIENCE

MONTEREY BAY AQUARIUM, Monterey, CA

1/15 - 9/16

. Senior Manager of Special Events and Conferences

Reported to the Director of Special Events and Conferences and then

was transferred to the Director of Sales and Business Development

(8/15 re-organization)

. All MBA mission-driven events for multiple departments (Cooking for

Solutions makes $250,000 with $875,000 in sponsorship and in-kind

donations)

. The event features a series of lively activities, including a

signature Gala event (with 90 chefs/restaurants, 90 beverage

companies - wineries, breweries and N/A beverages and 125+

volunteers), cooking demonstrations, small-group farm and

vineyard tours, book signings, for groups ranging in size from

20 to 2,800 people

. Responsibilities include securing restaurants and chefs,

wineries, breweries, N/A beverages, in-kind donors of product,

auction donations, managing an online auction raising $100+K and

maybe the BEST (but toughest of all) - managing celebrity chefs

and TV personalities

. Work on sales/marketing strategies and ticket sales

. www.cookingforsolutions.org

. Organize and manage the MBA Sustainable Foods Institute: an intensive

conference designed to educate regional and national media on

important sustainable food/wine issues - 11 years running

. http://www.montereybayaquarium.org/sustainable-foods-institute

. Adhere to the Strategic Plan

. Responsible for forecasting revenue for annual budget, meeting or

exceeding goals and setting revenue/attendance goals for the team

. Keep up relations with chefs nationwide promoting Seafood Watch

guidelines

. Maintain and grow restaurants and chefs, winery, brewery and N/A

beverage communications - always looking for more sustainable and

"greener" practices

. Leverage relationships within the aquarium and community to achieve

the highest quality and consistency of events

. Lead the Special Events team, 500+ MBA staff and 1,400+ in the

volunteer pool

MONTEREY BAY AQUARIUM, Monterey, CA

1/08 - 1/15

. Special Events Manager/Cooking For Solutions Project Manager

. Reported to the Director of Special Events and Conferences

. Role changed from being Sales and revenue-driven to mainly MBA mission-

driven (Cooking for Solutions and the David Packard Award Dinner as

the exceptions - with much revenue earned)

. Responsible for developing, directing, planning and implementing a

broad range of special assignments and run and execute conferences and

events for the aquarium Conservation/Research programs, Husbandry,

Finance and Membership/Development teams

. Projects include: development through execution of Cooking for

Solutions x 12 years, Sustainable Foods Institute x 10 years, David

Packard Award Dinner x 2, Ocean Day California x 7 years

. Create sustainable events and activities for special audiences:

Cooking for Solutions Wine Series Dinners, Cooking on the Road (Napa,

Oakland, Tomales Bay, Alameda and Healdsburg), The Gala and The Party

. Conceived in collaboration, developed, managed and executed all

aspects of this internationally recognized special event - for 12 of

the 15 years

. Responsibilities include securing, training, managing logistics/travel

and running of restaurants, wineries, breweries, N/A beverages,

donations, in-kind donors, managing paid sponsors with benefits,

overseeing the online auction at $100+K

MONTEREY BAY AQUARIUM, Monterey, CA

4/05 - 1/08

. Event Sales Coordinator/Event Ambassador Supervisor

Reported to the Director of Sales and Corporate/Social Night Events

. Negotiated event contracts with clients - generated more than $1.5

million in annual sales

. Coordinated food and beverage delivery schedule for corporate, social

and internal meetings/events

. Developed and maintained relationships with new and existing sponsors,

assisted all vendor needs for transportation, set-up, presentation

requirements and AV support

. Responsible for sales through execution of events, including selling

the Food and Beverage for Catering

. Planned, coordinated and implemented events for high profile companies

such as: Genentech, Red Bull, Yamaha, BMW/Mini Cooper, Hewlett

Packard, Cisco, Google, Apple, eBay, Pebble Beach Company, Children's

Hospital of Oakland, David and Lucile Packard Foundation

. Created, marketed and ran public New Year's Eve Galas and Valentine's

Day "Love at the Aquarium"

. Manager on Duty for night events, responsible for all aspects on

behalf of the aquarium

. Establish, nurture and maintain positive client relationships to gain

trust and repeat business

. Work closely with culinary partners (Bon Apptit Management

Company/BAMCO, Aramark, Service Systems Associates/SSA) to upgrade

event presentation and bridge a more progressive relationship

. Internal contact for Executive Office, Membership/Development, Seafood

Watch, Policy, Husbandry

. Event liaison for Dive Office and Night Volunteer Guides

. Team appointed "leader" for all Event Coordinators

. Hire, train, develop and manage the Event Ambassador team for

outstanding guest service

. Competitive benchmarking for fees for rental, entertainment, AV

services

. Assisted in preparation of annual sales budget and marketing plan

APPLEBEE'S RESTAURANT, Maumee, OH

1/03 - 3/05

APPLE SAUCE, INCORPORATED

. Senior Manager

Reported to the General Manager

Annual sales of $2.6 Million

. Sales exceed 7% increase over previous year with incentives

. Open 7 days/week for lunch/dinner with 202 seats

Hire and manage staff of 100+ employees

. Implemented training classes for servers

. Cost control analysis

Hiring, training, scheduling, operations, maintenance, ordering,

inventory, invoicing, guest service

SODEXHO MARRIOTT ( SODEXHO (now SODEXO)

6/99 - 12/02

OWENS CORNING WORLD HEADQUARTERS, Toledo, OH

. Catering and Events Manager

. Reported to the General Manager

. Exclusive in-house Catering services for 1,400 people with $1.7

million annual sales

. 22,000 square feet of meeting space

. Responsible for all catered service within the World Headquarters and

offsite events

. Worked exclusively with "Top 10" Officers for both business and

personal events

. Planning, design, coordination and implementation of all catering

events (ranging from small, informal breakfasts to high-end elaborate

6-course dinners for 350 guests, holiday parties of 1,700+ guests)

Menu design, competitive benchmarking, dcor, rentals and

entertainment

Staffing, provide direction, training/development of employees

. Marketing/promotions for Catered Events, high-end Caf serving

breakfast/lunch & Market

Customer satisfaction surveys for all profit centers

. Service 17 Coffee Rooms with $75,000+ annual sales

. Responsible for food/beverage purchases, inventory, billing and cost

control analysis

C&C CATERING, Napa, CA

1/95 - 8/95

. Independent Contractor

. Reported to the owner

. Assisted in the start-up of a new company from Day 1

. Responsible for all facets of catering: Advertising, menus, budgets,

billing, planning/service for tourist groups visiting the Napa Valley,

business luncheons, private corporate dinners and weddings

MEADOWOOD NAPA VALLEY, St. Helena, CA

6/89 - 2/95

Progressively increasing responsibility in hospitality area of a 4-Star

resort

. Wedding Coordinator: Weddings for 250 guests or less

. Junior Catering Manager: 1- 2 day groups, meetings and events

. Assistant to Catering and Sales Managers: Administrative position

. Assistant to Food and Beverage Director: Liaison for all management -

given the opportunity train in ALL food and beverage areas (pools,

spa, casual dining, fine dining, bartending, room service, banquets)

to learn the business

. Banquet Supervisor: Oversaw 100+ employees

. Banquet Server and Bartender

EDUCATION

RICHARD DEVOS GRADUATE SCHOOL OF MANAGEMENT

12/98

NORTHWOOD UNIVERSITY, Midland, MI

. Master of Business Administration (MBA Degree): Emphasis on experiential

learning through extensive cross-functional cases (Harvard Case Studies)

and analysis in the areas of: Marketing, strategy, behavior, operations,

management, finance/accounting and international economics

HILLSDALE COLLEGE, Hillsdale, MI

5/97

. Bachelor of Arts in Psychology, with Honors (BA+)

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