Social Media Sales
Resume:
A DE L M A S TA N FO R D
**************@*****.***
LEADER IN SOCIAL MEDIA AND DIGITAL
MARKETING STRATEGY & EXECUTION
Versatile and results-driven Business Partner accomplished in the design and application of social media communication strategy and marketing execution. Identifies growth opportunities and executes creative plans to engage customers and enhance market performance.
Known as a participative leader who creates and successfully communicates strategic vision as well as directional steps for implementation. Skilled in go-to-market planning, relationship management, and creative problem-solving.
Known for building consensus and negotiating expectations in order to achieve defined business outcomes. Collaborates well with colleagues, clients, vendors, media, and community leaders in order to create conditions for success. Able to navigate complex issues, assess resources, and coach and motivate others to produce extraordinary results.
PROFESSIONAL EXPERIENCE
SUNTRUST BANK, INC
AVP, Social Media Engagement Manager, (2012-Present)
Monitor and analyze reports on all relevant conversations within the social media space (Facebook,Twitter, Instagram, YouTube, LinkedIn),
Nurture the company’s interaction with current customers, clients and sales prospects
Protect and promote the company’s brand
Manage contractors and invoices/forecast & budgets for all third party agencies
Collaborates with agency partner on the development, and release opportunity of real time events, news, articles, & media
Establish and maintain internal Process, Guidelines, Policies & Procedures (Risk Management)
Collaborates with agency to development content to encourage interaction and communication within social networks, engagement, foster brand awareness and enhance the customer experience.
Monitored the marketing conversation, identify opportunities and influencers.
Leverage Social Media to launch/sustain SunTrust’s onUp movement
Build and execute a monitoring plan for Super Bowl Ad/campaign
Provide ROI measurement, campaign effectiveness using a suite of social media monitoring, engagement and publishing tools to help brand awareness, drive and improve sales
Provide Monthly and Quarterly report highlighting Sentiment Analysis, Media Spread, Top Influencers, Writer Demographics, Statistics, and Data to senior leaders.
Collaborates with agency partner to identify bloggers and centralize influencer marketing into a single platform.
Participate in Social Media conferences, events and webinars to stay abreast of worldwide topics, trends, and policies,
ADELMA STANFORD PAGE TWO
PROFESSIONAL EXPERIENCE (CONTINUED)
PROMETHEAN, INC, Alpharetta, GA 2006-2012
Digital & Social Media Marketing Strategist, (2008-2012)
Developed and created the Social Media Department for Promethean
Experienced utilizing and monitoring social media tools; Facebook, Twitter, Flickr, YouTube, Pinterest, Instagram, Blogs & Tumblr to build corporate brand and increase brand awareness.
Established a Social Media Advisory Council to help convey customer needs and provide direction on company offerings.
Led development of content to encourage interaction and communication within social networks, foster brand awareness and enhance the customer experience.
Monitored the marketing conversation, identified opportunities and sponsored targeted actions.
Drove strategic planning for digital marketing and developed go-to-market action plans to achieve results.
Led marketing campaign development to include industry-recognized “Thank a Teacher” campaign that generated a ten-fold increase in participation in just two years
Monitor Social Media conversations utilizing cross platform application in order to listen to online conversations. Engage the community, directly interact with new and existing customers.
Organized stakeholder training face to face and webinar training- social media boot camp once per quarter.
Report once per week (or as necessary) to internal and external sales team- manages feedback and conversations that might negatively impact the business.
Led ROI measurement, campaign effectiveness using a suite of social media monitoring, engagement and publishing tools to help drive and improve sales
Provide Sentiment Analysis, Media Spread, Top Influencers, Writer Demographics, Statistics, and data.
Product Marketing Manager, (2006-2008)
Led the pricing and promotion of new and existing products.
Conducted market and segmentation analysis to identify opportunity, develop competitive superiority and achieve share growth.
Product Manager, (2006-2007)
Managed product positioning, outbound messaging and product promotion.
Led-go-to-market planning and new product launch.
Teaching and Learning Consultant, (2005-2006)
Worked with area sales managers and business partners to assure successful and enthusiastic customer implementation of the Promethean ActivClassroom.
Delivered sales and customer support to improve product adoption and classroom application, and served as subject matter expert and problem solver.
ADELMA STANFORD PAGE THREE
PROFESSIONAL EXPERIENCE (CONTINUED)
PLATO LEARNING/LIGHTSPAN INC, Atlanta, GA 1999 – 2005
Education Consultant
Coordinated with federal, state and local school officials to develop curricula and establish guidelines for education programs and in-house service.
Managed teams of software, developers, engineers and educators.
ATLANTA PUBLIC SCHOOLS, Atlanta, GA 1998 – 1999
Third Grade Teacher, (1998-1999) Coordinator, (1998-1999) Language Arts Teacher, (1999)
S.T.A.R.S. Summer Program, (1999)
ORANGE COUNTY PUBLIC SCHOOLS, Orlando, FL 1997 – 1998
Second Grade Teacher
EDUCATION & AWARDS
Education Certification Capella University
Masters of Arts in Education University of Phoenix
Bachelors of Arts English & Foreign Language
Norfolk State University
2012 honoree, Who’s Who Among Black Atlanta Member, Alpha Kappa Alpha Sorority Inc.
Skills
Mac OS, Google Docs, Google Analytics, MS Office, Adobe
Spredfast,Crimson Hexagon, Sharepoint, Aprimo, Webex
Facebook, Twitter, Instagram, Snapchat, LinkedIn, Tumblr, YouTube, Pinterest
Mailchimp, Survey Monkey, Constant Contact, Volgistics, BigTent
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