Lynda David

*** ******** *****

Kilgore, TX *****

acyebs@r.postjobfree.com

903-***-****

EXPERIENCE

Business Administration/Management/Development, Supervisory, Coaching/Mentoring,

Conflict Resolution, Marketing, Social Media Engagement, Blogging, Content

Management, Ad Concept and Design, Event Planning, Fundraising, Sales Campaigns,

Product Research & Development, Budgets, Procurement, Direct Mail, e-commerce,

Copywriting, Branding, Vendor Management and Negotiation

WORK HISTORY

2016 to Present: Marketing Account Manager, CHRISTUS Trinity Mother Frances

Health System - Manage and plan the marketing for my designated service lines

(Obstetrics and Gynecology, Pediatrics, NICU, Trauma and Acute Care Surgery,

Emergency Medicine, Urgent Care, Urology, and Anesthesia) to drive patient volumes

and build top of mind awareness for health system. Daily contact with physicians, mid-

levels, and clinic managers.

2015 to 2016: Business Development Specialist, Encore MultiMedia - Responsible for

generating new clients through business development for advertising firm. Position

consisted of daily out calls to prospective clients, presentations, and also research and

copywriting.

2012 to 2015: Assistant Vice President & Marketing Manager, Citizens National Bank

Responsible for marketing and advertising for a growing East Texas financial

institution. Wrote all press releases and worked directly with advertising media, including

cable, radio, print and outdoor. Product research, development, design and

implementation. Worked with the Sales Team to determine quarterly sales campaign

initiatives. Handled event planning, set up and public relations. Procurement

coordination for all advertising materials.

2011 to 2012: Business Recruitment & Marketing Director, Longview Economic

Development Corporation Responsible for all marketing operations and business

recruitment for LEDCO. Developed and implemented monthly awareness campaigns

involving direct mail and Vertical Response e-blasts. Wrote all press releases, did event

planning and public relations. Was directly responsible for economic development

business attraction to the Longview area, which involved lead generation with our

corporate intelligence firm. Frequent travel to meet with site selection

consultants/commercial brokers. Created new client proposals and handle daily inquiries

from companies seeking relocation.

2007 to 2011: Director of Marketing, Longview New-Journal/The Marshall News

Messenger - Director of Marketing for the LNJ, MNM plus 15 weekly newspapers, along

with their supporting websites and niche publications. Directly responsible for day to day

management and operations of the Marketing Department, including the Marketing and

Contributions budgets for both papers and the employees within the department,

development of creative campaigns and events to not only drive sales/revenue, but also

drive traffic to both websites and increase our total market coverage for print and niche

publications. Headed the rebranding efforts for both LNJ & MNM, which included

newspaper redesign, print, radio and cable promotions. Helped to ensure that the brand

for all papers were upheld and consistent. Also responsible for non-traditional revenue,

in the form of events, such as Charm Night Out & Holiday Charm (events centered

around our Charm Magazine), Senior Expo & Celebration, as well as our Job Fairs and

Wedding events.

2004 to 2007: Marketing Liaison, Guaranty Bank (now BBVA Compass) - Served as

liaison between central Marketing in Dallas and 42 banking centers within East Texas and

the greater North and Central Texas areas, including DFW and Waco. This position

involved some travel to each location during the month. Researched and planned each

banking centers local Marketing plan yearly, determined where in the community the

banking center was best represented and also determined the target mix of each banking

center customer base to aid in its growth. Heavy public relations, event planning,

coaching and ad creation. Contract negotiation for charitable, civic and collegiate sports

sponsorships.

EDUCATION

Bachelor of Business Administration, LeTourneau Univ., Longview, TX

Associate of Arts Degree, Kilgore Jr. College, Kilgore, TX

American Banker's Association

Texas Banker's Association

CIVIC & VOLUNTEER AFFILIATIONS

Jr. League of Longview (Sustainer)

Kilgore Main Street Advisory Board Member (2012-2015)

LeTourneau Universitys School of Education Advisory Council Member (2010-2011)

UT Tyler - Longview University Center Development Board Member (2008-2011)

Longview Regional Medical Centers Healthy Woman Advisory Council (2007-2009)

American Cancer Societys Longview Cattle Barons Gala (2006-2009)

AlleyFest of Longview

ParBusters Annual Scholarship Golf Tournament

Longview Partnership-Chamber of Commerce

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