Cynthia L. Smith-Hickenbottom

***** ******** *****

White Plains, MD 20695

301-***-**** (cell)

acybxj@r.postjobfree.com

MARKETING AND BUSINESS DEVELOPMENT CONSULTANT

Experienced sales and marketing professional with excellent interpersonal communications skills; written and oral. Adaptable, and skilled at maintaining relationships as well as developing new ones. Trainer; ability to learn, understand and convey complex information. Performs equally well individually or in a team environment. Recognized for strong work ethic, commitment and outstanding achievements in sales and marketing.

EDUCATION

M. S. in Management with Public Relations specialization UMUC

Graduate Certificate in Public Relations, UMUC

B.A. Communication Arts, Psychology Minor, Hofstra University

Account Executive 2015-2017

Mood Media, Southern Maryland Territory

Consulting with businesses and developing marketing solutions based on their needs that will provide clients with the opportunity to reach their ideal customer at the point of purchase and not only increase market share but increase sales.

Prospecting new clients through cold calling and networking, as well as nurturing, cross selling and upselling existing relationships

Providing top account management and exceeding customer service expectations

Expanding territory for company

Business Development Consultant 2010- 2015

CINCH COMMUNICATIONS, White Plains, MD

Creating integrative marketing solutions for non- profits and small-to-medium sized businesses locally.

Writing and maintaining web sites as well as updating social media sites, including Facebook and Linkedin

Participates in the planning and implementation of “Nine Innings of Networking,” a hiring event at the Regency Furniture Stadium in Waldorf, Maryland. Contributing as a management team member to combine 50 employers with a diverse group of over 1000 Job Seekers, with the stated goal of a successful merger between the seekers and holders of talent throughout Southern Maryland.

Exceeds all expectations for project management, teambuilding, marketing and customer service

Customer Retention Specialist- Nissan One To One Rewards

Maritz (Contractual) 2014- 2015

Developed relationships with dealerships in the Maryland and Virginia area and facilitated their marketing efforts. Successfully improved engagement with staff and customers using the Nissan customer retention/ loyalty program.

Increased dealer engagement in territory by more than 25%

Trained staff on the program software as well as administering program overview and information on new incentives

Identified and resolved problems in a timely manner while meeting deadlines; developed alternative solutions when necessary

Collaborated with corporate marketing to design newsletter content and other materials for NOTOR program while adhering to strict deadlines

Account Manager

WAMU-Corporate Marketing 2012- 2014

Developed and cultivated strategic relationships with Corporate sponsors for the public radio station as well as nurtured existing accounts and renewal services.

Consulted with C-Level corporate executives from various industries including healthcare and education

Interacted professionally with all levels of management and employees; hosting lunches and developing business relationships

Used the Internet to provide qualitative data on station’s reach, audience and cume

Mastered product knowledge and presented marketing programs that helped businesses achieve desired reach while expanding their brand through association with a leading public radio station utilizing multi-platform solutions exceeding sales goals by at least 20% over previous year

Mid Market Sales Executive

VOCUS, Beltsville, MD 2011- 2012

Consulted with communications professionals selling a cloud based and integrative software solution. Worked with small business owners to deliver an all-inclusive marketing solution that enabled them to improve their online presence.

Maintained sales pipeline using Salesforce.com

Demonstrated live dashboard via WebEx. Successfully illustrated ease of use understanding of prospects needs to determine relevance for prospects

Reviewed information with decision makers, presented proposals that streamlined communications strategies and gave a Return on Investment (ROI)

Maintained an above average required number of calls, demonstrations, and new sales revenue by 50%

Media Consultant

SUPERMEDIA, Lanham, MD 2009 – 2010

Developed effective marketing strategies for small- to -medium sized businesses that gave them added reach, to help them gain market share. Clients included; lawyers, contractors and other business owners interested in promoting their products and services in the Yellow Pages, online and through direct mail.

Trained team members and clients on new products and elaborate internet marketing campaigns

Obtained Google Ad Words certification in order to present online marketing solutions

Developed programs for clients based on budget and needs that gave clients a ROI

Worked with accounts through whole process; from prospecting through A/R

Multi Media Consultant

HEARST CORPORATION Norfolk, VA 2007-2009

Worked with existing client base as well as self-generated leads. Handled large revenue accounts, grew and retained client base in all six phone books in the Hampton Roads area. Followed up with clients to cross-sell into other directories in local as well as foreign books.

Successfully managed accounts through whole process from contracts to A/R

Awarded “Top Star” and “President’s Club” for achievement in Williamsburg/Peninsula directories. Received other recognition and awards for outstanding sales performance

Led the division in increased business by more than 65% above quota

Internet Sales Consultant

DOMINION ENTERPRISES Norfolk, VA 2004-2007

Various positions within the Electronic Media division. Through WebEx, demonstrated for business owners in the real estate, auto and trucking industries on the importance of having a strong web presence.

Transitioned to hybrid position (inside/outside sales)

Developed new sales territory for the company in California

COMMUNITY AND VOLUNTEER WORK

Toastmasters, VP of Public Relations UMUC Power Speakers

Red Cross Volunteer, Community Volunteer Leader, Charles County/PIO Southern Maryland

SCORE Volunteer, Marketing Workshop Presenter

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