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Social Media Marketing

Location:
Trenton, New Jersey, 08638, United States
Posted:
January 15, 2017

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***** **********

** **** *** *****, ** ***** / C: 732.***.**** / ***************@*****.***

SENIOR DIGITAL MARKETING PROFESSIONAL

Strong leader who consistently takes the most challenging projects, builds exceptional teams, and drives significant ROI. Recent results include a 250%+ increase in lead generation, a 50% boost to sales figures and a 150% rise in organic search traffic.

Managed teams of up to 15 and controlled annual budget of $4M+.

Areas of expertise include:

Strategic Planning

Budget Management

Web Analytics

Organic Search/SEM

Local Search

Content Strategy

Organic Social Media

Market Research

Vendor Management

Landing Page Optimization

Paid Social Media

Influencer Management

Project Management Methodology

Online Reputation Management

Team Building/Training

PROFESSIONAL EXPERIENCE

NOVA ZORA DIGITAL, Ewing, NJ (Full service digital marketing agency) 2012-Present

Founder/Head of Digital Marketing

Sample Clients: Four Brothers Financial, FITCRUNCH Bars, FITELITE Bars, Xactmind, Home Solutions Direct, EOS LNG, Schochor, Federico and Staton, P.A.

Built team from the ground up and began to generate revenue within 2 months by providing SEO and digital marketing services to clients as well as to other agencies.

Established proprietary approaches to SEO, social media management, web analytics, and content marketing.

Selected client projects:

Increased conversion rates 2x for legal website after leading complete redesign and onsite content strategy.

Achieved page 1 Google rankings for several clients within only 6 months, and increased organic search traffic by an average of 125%.

SENTIENT, Morristown, NJ 2016

Account Director

Sample Clients: Ipsen Biopharmaceuticals and Boehringer Ingelheim Pharmaceuticals

Accountable for managing client relationships, improving performance, reducing errors, and driving revenue opportunities. Managed tactical marketing plans.

Responsibilities included budget management, billing, forecasting, coordination of project schedules, digital media campaign planning, reporting and analysis.

DIGITAL BRAND EXPRESSIONS, Princeton, NJ 2015-2016

Director Digital Services & Solutions

Sample Clients: Serta, SEMPO, USciences, CSL Behring, Purdue Pharma, DSE Healthcare Solutions, Commonthread, KPMG, Baker Hill, Boehringer Ingelheim Pharmaceuticals

Managed all digital marketing fulfillment team members (in house/contractors) in social, SEO, PPC, and content scope for process and delivery.

Provided strategic direction for but not limited to social media, SEO, and PPC marketing efforts.

Selected client projects:

Streamlined fulfillment processes to increase efficiency by 120%.

Designed processes and procedures which streamlined on boarding and solidified a formal methodology for creative creation.

Increased completion time and work quality with all projects. Team completed work as much as 2 months ahead of schedule.

Social Media Marketing & Account Manager 2015

Managed social portfolio in paid, earned, and owned strategy as well as client relationship.

Managed team of specialists in guiding strategic direction.

Selected client projects:

Created content keys unique to each client to increase creativity and performance quality.

NEXT LEVEL WEB STRATEGIES, Princeton, NJ 2013-2015

Director Digital Marketing & Emerging Technologies

Developed processes, strategies, and initiatives to improve internal functionality and campaign fulfillment.

Managed team of direct reports.

Selected client projects:

Created digital solutions product line and doubled team capacity in under one year.

Streamlined client onboarding, pre-launch, and post launch process leading to a 45% increase in revenue.

REED ELSEVIER (LEXIS NEXIS MARTINDALE-HUBBELL), New Providence, NJ 2010-2013

Senior Search & Social Specialist

Planned, executed and measured KPIs including but not limited to traffic, lead conversion,

level of engagement, and overall rankings for 4 million dollar portfolio.

Created and presented best practice training for internal and external teams.

Formulated campaign strategy and oversaw all on-site and off-site optimization efforts.

Selected client projects:

Achieved highest ranking organic portfolio in whole company.

Achieved page 1 Google rankings for several clients within only 6 months and increased organic search traffic by an average of 125%.

SEO Specialist Level II/SEM/Web Visibility 2011

Managed/fulfilled $700,000 in SEO campaigns and $1.7 million in Martindale Hubble

client total spending.

Achieved positive client campaign outcomes through skillful use of analytics, keyword mapping/tracking/analysis, and on/off page optimization.

SEO Specialist/SEM/Web Visibility 2010-2011

Launched, managed, and optimized 30-40 active yearly client campaigns which generated more than $800,000 in annual SEO revenue.

Exceeded campaign expectations through first page rankings on Google, Yahoo, and Bing for 90% of campaigns resulting in 90% renewal of client campaigns.

SEO Analyst 2010

Executed daily SEO tasks including title/META tagging, copy-editing, implementing new content, link building and working with various content management systems.

FOUR BROTHERS FINANCIAL, Old Bridge, NJ 2009-2010

SEO Analyst/Digital Marketing Intern

Worked on email marketing, organic search, and social media campaigns.

TECHNICAL SKILLS

Programming: HTML; CSS

Digital Marketing Tools: SEO Elite; SEO PowerSuite; Zoom Rank; AWR Cloud; Bruce Clay SEO Tool Set; Wordstream; Google Search Console; Bing Webmaster Tools; SEM Rush; Majestic SEO Tools; Moz Tools; Raven Tools; SpyFu; Simply Measured; Fanpage Karma; Iconosquare; Cyfe; Marketo; HubSpot Marketing; Sprout Social; Hootsuite; Woobox

Project Management Tools: Teamwork; Wrike; Basecamp; Homecamp; Flow; Harvest; WorkZone; AtTask; Asana

CMS, Blogs and Forums: Joomla; WordPress; PD4; Blogger; Site9

CRM Integration: SalesForce.com; HubSpot CRM

Web Analytics: Omniture; ClickTale; Google Analytics; Webtrends

Internet Advertising: Google AdWords; Bing Ads; Facebook Ads; Instagram Ads; Twitter Ads; LinkedIn Ads

EDUCATION & TRAINING

Rutgers, The State University of New Jersey New Brunswick, NJ

Masters Certificate, Digital Marketing (2012)

Rutgers, The State University of New Jersey Newark, NJ

Bachelor of Science, Criminal Justice (2008)

Google Analytics Certified (valid till Nov 2017)

Google AdWords Certified (valid till May 2017)

Bing Ads Accredited Professional

HubSpot Inbound Marketing Certified (valid till July 2017)

HubSpot Inbound Sales Certified (valid till July 2017)



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