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Sales Customer Service

Dubai, Dubai, United Arab Emirates
January 14, 2017

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Mamerto A. Saracho ll

Field Sales Manager – Dubai, UAE

Nutrition Division

(Ronalac Brands)

Hassan Mukthar & Brothers

Present Address: Flat No. 1104 Al Mutawi. Al Nahda United Arab Emirates

Mobile No: +971-561384395/971-561919399

Driver license No. 1608712/Expiry date: 10/08/2020/ Place of Issue: Dubai

A highly talented, an achiever and accomplished Sales Professional with extensive skills and experience in multiple product areas and a proven record of success.

A proactive leader with a passion to deliver and extensive commercial skills and an outstanding track-record managing and developing accounts and maximizing sales and optimizing company benefits.

Career Objective:

Desire a challenging position that will utilize my skills and enhance my knowledge in sales and marketing in a company that rewards performance and achievements.


More than 13 years of Professional sales and marketing experience. Working in a cross - cultural business environment. Dedication and drive as a hard working individual. Proven ability to increase sales of existing products while successfully launching new lines. Adopt at growing customer base, in both physician and hospital settings. Able to develop and implement effective marketing and sales plans, strategies and techniques. Highly skilled at preparing and delivering presentation, as well as representing product lines at industry events. Familiar with identifying and addressing needs of customers and other healthcare professionals. Outstanding verbal and written communication skills, dedication to superior service. Ability to create, track and close sales, reconcile transactions, report accurately and in accordance of established policies and procedures and guidelines while maintaining confidentiality. Result-oriented with strong leadership qualities with emphasis on continuous improvement and team development. Solid customer service.

Professional Experience:

Hassan Mukhtar & Brothers is local UAE distributors of toiletries, accessories and cosmetics like Royal Mirage, Denim, Eternal Love, Brut and the Infant Milk Nutrition (Ronalac Brands)

Field Sales Manager

Nutrition Division

( Ronalac Brands )

Office No. 604,Pinaccle Building, Shiek Zayed Road

Dubai, United Arab Emirates

October 2016 – December 2016

Primary Resposnsibilities:

a)Promoting Ronalac brands to HCP’s (Pediatrician/GP’s / Nurses) in Dubai Area (Hospitals and Clinics)

b)Carry out efficient planning for sales activity on territory, including achieving customer contact frequency and reach targets and to be a value added partner of health care professionals.

c)Maintain full and accurate records of all customers including specialties, products used, objections raised, response to previous presentations, best time to see, and specific requirements.

d)Ensure the accurate and timely completion of all weekly reports, maintenance of territory call records, handling of enquiries and complaints quickly and professionally and in accordance with company procedures.

e)Effectively plan use of expenditure budget to maximize return on investment.

f)Persuade and influence customers to preferentially select our products.

g)Contribute positively to the Sales and Marketing team through cooperative relationships and collaborative efforts to achieve team goals. This will include input into budget planning, sales target forecasting and marketing procedures as required.

h)Create and develop key accounts, maintain account growth and enrich existing accounts.

i)Establishing, maintaining and expanding your customer base

j)Acquires the necessary knowledge of all of the company’s services in order to help increase sales.

k)Compiling and analyzing sales figures.

l)Develop ongoing liaison with key opinion leaders, patient support groups and other healthcare organizations to ensure that significant developments in the field are identified and monitored.

Professional Experience:

Danone Baby Nutrition is part of Groupe Danone a multinational corporation of food products and claims world number 1 in fresh dairy products, world number 2 in bottled waters, world number 2 in baby nutrition and world number 1 in medical nutrition. The headquarters is located in Paris, France. Under the Baby Nutrition Division Infant milk formula brands are marketed as follows ;Milupa Blédina (France), Cow&Gate (United States and United Kingdom) Bebiko, Bebelac, Aptamil (UK, Germany, Middle East) SGM (Asia-Pacific)Dumex (Asia-Pacific).

Bebelac Medical Representative


(DN ELN part of Groupe Danone)

Office No. 3802 JBC5 Jumeirah Lakes Towers,

Dubai, United Arab Emirates

September 2014 – September 2016

Primary Resposnsibilities:

a)Promoting Bebelac Product portfolio brands ( Base Formula and Special Formula)

to Health Care Professionals ( Pediatricians/General Practitioners/Nurses).

b)Area of Coverage majority in Dubai Deira Area and some in Dubai Jumeirah Area and handling 8 hospitals plus private and medical centers. A total of 134 customer engage in my territory.

c)Persuade and deliver scientific information about the brands to the customer to use company’s products.

d)Analyze weekly sales and call reports set by the company objectives and manage territory and schedule calls efficiently.

e)Provide field experience to new representatives as part of formal corporate training program.

f)Carry out formal presentation of products with training aids available, attend and assist in promotional exhibitions and events.

g)Gathers, analyzes and delivers information from the field to allow the company to develop strategies and tactics tailored to the business.

h)All other duties assigned.

Selected Accomplishments:

September 2014 - September 2016

Achieved a 2014 collective sales objective of 100 % for Bebelac brand.

Achieved a 2015 collective sales objective of 95 % for Bebelac brand.

Achieved contract renewal for RTF at Welcare Mediclinic Hospital for the year 2016.

RTF Medical Representative ( Aptamil & Bebelac )

Nutricia Middle East & Africa

May 2010 – September 2014

Primary Responsibilities:

a)Promoting two Ready to feed (RTF) infant milk formula franchises which are both competing in the market namely; Aptamil1 RTF; Aptamil Premature RTF; Bebelac 1 RTF; Bebelac Premature RTF.

b) Area of coverage is U.A.E. hospitals with a total of 33 hospitals with focus on 4 emirates. In Dubai - 17 hospitals; Abu dhabi - 7 hospitals ; Sharjah – 7 hospitals ; Ajman – 2 hospitals.

c) Achieve specific objective set by the company (yearly sales objective, reporting and activity deadlines)

d)Arrange a documented program of visits to all potential customers and existing customer in the area and assist in making appointments.

e)Establish and foster strong relationships with decision makers like nurses, Pharmacy and Hospital management to encourage the use of company’s RTF products.

f)Aware of competitive products and RTF stock orders and supply to maximize sales opportunities.

g)Develop action strategies and implementation plans to achieve organizational objectives.

Selected Accomplishments:

January - September 2014

Spearheaded the contract to supply Aptamil RTF brands to Pharmacy Director of Al Zhara Hospital Sharjah and Al Zhara Hospital Dubai.

Achieved a 2013 collective sales objective of 142% for stage 1 for Aptamil brand against 100%.

January – December 2012

Achieve collective sales target of Stage 1 for Aptamil brand (IFFO) of 120% against 100% for the year 2012.

Achieve an appraisal rate of category 2 = Above expectation grade.

January – December 2011

Expand market coverage and RTF supply in Abu Dhabi.

Partially achieved the collective sales objective for UAE market of 91% against 100% by October 2011.

May – December 2010:

Pioneer as the first personnel to handle and successfully function the role as a Ready to Feed (RTF) Infant Milk Formula Medical Representative. The first and the only Job position among the Infant Milk Formula companies in the UAE market.

Responsible for organizing and structuring the accounts in the area.

Successfully handle two competing Ready to Feed ( RTF) Infant Milk formula brands (Aptamil and Bebelac franchise).

Sanofi-Pasteur Philippines

The vaccine division of Sanofi-Aventis Group

4/F Feliza bldg.108 Rufino St. Legaspi Village,

Makati City Philippines

February 24,2003 – September 30,2008

Sanofi Pasteur is the vaccines division of Sanofi – Aventis Group. It is the largest company in the world devoted entirely to vaccines with headquarters located at Lyon, France.The company offers the broadest range of vaccines in the world, providing protection against 20 bacterial and viral diseases. Which distribute more than 1 billion doses of vaccine each year, making it possible to vaccinate more than 500 million people across the globe. Vaccine products are; Theracys, Adacel, Daptacel, Diphtheria and Tetanus Toxoids Adsorbed USP, Tubersol,TriHIBit, Tripedia, ActHIB, Fluzone/Vaxigrip adult and pediatric dose,Menectra, Menomune, Pentaxim, Imogam-Rabies, Imovax, Rabipure, Decavac, Y-F Vax, Jevax, Tubersol, Avaxim, Thypim Vi, Recombvax adult and pediatric dose, Pnuemo 23,Trimovax.

Vaccine Medical Sales Representative

Sanofi – Pasteur Philippines

Primary Responsibilities:

a)Develop and maintain customer database.

b)Promote marketing and sales objectives.

c)Implementing effective negotiation and selling strategies in the territory.

d)Present sales contracts and develop sales proposal.

e)Reports accurate and factual data of the competitors activity.

f)Promote and maintain positive relations with all contacts, customers & potential customers.

g)Participate in sales events.

h)Provide an assist on mobilization of customers.

i)Develop and maintain sales and promotional materials.

j)Ensure customer satisfaction and good client relationship.

k)All other duties assigned.

Selected Accomplishments:

January – October 2008

Market and promote new marketing program Veroprex to pediatricians and other healthcare professional.

Develop effective marketing and sales strategies in conjunction with extensive product knowledge & position products favorably to increase sales.

January – December 2007

Exceed sales target for the 1s quarter 102% and 2nd quarter of 113% a total of 106%.Total for the 1st half product sales goal of 100%.

Routinely exceed monthly target for the 1st half product sales of 103% to 109%.

January – December 2006:

Exceed sales target for the 1st half of 105.82% with product sales goal of 100%

Routinely exceed monthly target for the 1st half product sales of 100 % to 110%.

January – December 2005:

Routinely exceed monthly target and annual product sales goal often 105% to 113%.

Exceed sales annual target 109.01% against 100% of the budget of 100% for the year.

January – December 2004:

Routinely exceed monthly target and annual product sales goal, often by 113% to 120%.

Exceed sales annual target of 116.5% against 100% of the budget 100% for the year.

February – December 2003:

Routinely exceed monthly target and annual product sales goal, often by 140% to 180%.

Exceed the sales annual target of 159.84% against 100% of the budget for the 1st year of my career.

Achieved early a 100 % sales target on the 10th month of the year .

Ranked no 3. In the National level

Selected Key Achievements:

Consistently achieved all targets on business development, growth and profitability.

Successfully devised numerous business & operational strategies for developing key accounts.

Personally set up more efficient procedures to improve customer service and productivity.

Devised key operational strategies to boost area sales performance.

Consistently ensured complete compliance with all company policies and procedures.

Selected Professional Skills:

Excellent sales and promotion skills.

Excellent strategic and marketing skills.

Strong negotiation, interpersonal and organizational skills.

Strong management, training and motivational skills.

Strong leadership and networking skills.

Excellent customer service skills.

Excellent in business and marketing knowledge.

Strong IT skills: Expertise in numerous office software packages.

Selected Professional Competencies:

Analytical: Quick to identify potential problems, prioritize and respond.

Highly experienced in the provision of quality customer services.

Friendly and confident with a natural ability to engage at all levels.

Devising tailored strategies and implementing detailed action plans.

Ability to improve service & sales via key management strategies.

Creative thinking and providing innovative solutions.

Highly organized, efficient, pragmatic and reliable.


2005 Medical Sales Representative Year End Achiever

2004 Medical Sales Representative Year End Achiever

2003 Medical Sales Representative Year End Achiever

Seminars Attended:

Advance Presentation Skills – Group Selling (2016)

Competitive Selling Process ( 2015 )

Advance Ask For Busines ( 2015 )

Public Speaking Seminar ( 2013 )

Advance Presentation Skills (2012)

Ask for Business ( 2010)

Practical Negotiation in The Sales Dialogue (2006)

Pharmaco-vigilance Training (2006)

Assertive Communication Training (2005)

Physician Partnership Program (2003)

Education :

Doctor of Optometry

Centro Escolar University

Personal Profile:

Birth date : October 3, 1978

Age : 38

Religion : Christian

Marital Status : Single

Visa Status : Employment Visa/Transferable

Availability/Notice: Immediate

Professional Membership:

Optometrist Association of the Philippines

Medical Representative Association of the Philippine

Contact this candidate