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Marketing Content, Communications, Senior Content Manager

San Diego, California, United States
January 16, 2017

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Kathryn Johnson


Professional Skills and Attributes:

Exceptional experience as a Marketing Communications & Digital Content Professional

Excellent time management skills, especially when dealing with tight deadlines

Strong and professional verbal and written communication skills which help me as an independent worker or within a creative team

Works well in a fast-paced environment with an effective ability to multi-task

Excel in building company and customer confidence

Traveled throughout Europe while learning about Intercultural Communications

Extremely creative and articulate in a professional atmosphere

Networks within industry circles to create beneficial, lasting and profitable working relationships

Marketing and Writing Skills

Experienced in digital marketing and communications, various AP writing styles and excel in research and interviewing which gives me the knowledge and background to write white papers and bio’s

Experience with creating digital marketing collateral materials, researching details for content, targeting appropriate audiences, working with other departments for materials, and communicating with leadership at all levels

Written articles in various genres, including health, environmental issues, medical manufacturing, consumer retention, banking, sports, cancer, entertainment, and many others

SEO Analytics, Email Campaigns, CMS & CRM Programs

Creating and editing company based materials, delivering profitable targeted email campaigns, created and edited website content for both internal and external websites.

Leverage Google Analytics and Google AdWords to create SEO based content for websites, emails and online Marcom materials to increase traffic

Experienced in developing a communication strategy to promote the company to a variety of B2B or B2C clients by using industry best practices and trends to increase exposure

Worked on CMS systems such as WordPress, Sitefinity, Concrete5, and Joomla, on a limited basis

Created and measured marketing campaigns for artists and businesses using AdWords and email marketing programs such as Constant Contact, Hootsuite and Mail Chimp

Increased clients social media sites from hundreds to tens of thousands of fans worldwide

Professional Experience:

Dexcom, Inc, San Diego, CA Aug 2015-Present

National Account Specialist

Helped create and nationalize the role of “National Floater Account Specialist” for the Durable Medical Equipment company, Dexcom

Built bonds and strong relationships with national and regional Distributor partners and major insurance companies

Strengthened and developed the necessary relationships with Dr.’s offices and hospitals around the nation

Achieved monthly sales and Key Performance Indicator Metrics

Ensure Complete Fulfillment Through Ship

Worked on benefits investigations and submitted DME authorizations through online portals

Responsible for new customer sales and customer service experience

Build relationships with medical offices and handles 100% of the physician office contact (as related directly with the customer’s referral process) to get their CGM System

Utilizes Salesforce and Oracle as a working driver to direct through the sales process; provides customer with regular update

Formed beneficial and workable relationships using SharePoint with inside sales representatives, outside Territory Business Managers, patients, Dr.’s, inside insurance specialists and upper National Sales Management

Chosen by the entire inside sales division to represent the Account Specialists on the newly formed Leadership Council that meets monthly to improve working conditions within the sales department

Extensive knowledge and proficiency within Salesforce, SharePoint, Oracle programs, Microsoft Suite, Cisco phone programs and large workload printers

Global Entertainment Services, Inc., Diamond Bar, CA Jan 2000 – 2016

Communications/Marketing & Writing Manager

Created and developed the complete communications and business programs within the company

Started the security consulting and communications company, to provide tour and event security to artists and entertainers worldwide. Also provided marketing and communication services to small businesses

Provide freelance writing, client retention marketing, SEO website content creation and social media services, are all delivered with professional results

Company services for businesses and artists:

Manage all administrative, payroll, AR and accounting services with QuickBooks for Global

Designing and creating SEO qualified content for company website, artists websites and client websites

Developing a communication strategy to promote the company to a variety of B2B clients or B2C clients using various programs such as Facebook, Twitter, Hootsuite, Google, Google +, Instagram, Reverbnation, LinkedIn, Pinterest, Soundcloud, YouTube and Tumbler

Acting media contact person for company or artists

Create and maintain social media sites for company’s/artists online presence

Trade show research, preparation and attendance for qualifying company exposure

Create, edit and distribute press releases and feature articles through online distribution sites

Freelance writing, marketing and communication for all small businesses

Optivus Proton Therapy, Inc., San Bernardino, CA June 2007 – October 2008

(Medical Devices industry)

Marketing/Communications Specialist

I was responsible for the overall support of the marketing and sales efforts of the company.

I worked on the planning and implementation of all projects, events and promotions that support the marketing and sales function.

Accomplished these goals by:

Distribution of sales and marketing materials to potential customers and clients while handling multiple projects at one time

Maintaining prospect/customer/partner information in the company CRM database and Salesforce

Collaborating with the development of marketing materials on very tight deadlines

Editing word documents and PowerPoint presentations for the marketing and sales departments

Coordinating, executing and participating in major national trade shows and various marketing events

Editing content for our external and creating internal website

Planning community activity for local charity and Optivus employees

Effectively and positively interfacing with medical professionals at trade shows while also communicating productively with employees

Attending trade seminars and classes to further skills in design, branding and event planning

Basic knowledge of Photoshop


BA, Communications/Public Relations

California State University, Fullerton CA

Major: Public Relations and two years on Dean’s List, 2004-2006

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