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Marketing and Communications Manager

Location:
Canada
Posted:
March 08, 2017

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Resume:

Julia Iona Green

(C) 613-***-****

(H) 613-***-****

acy6vx@r.postjobfree.com

S k i l l S u m m a r y

Seasoned, versatile marketing professional with broad-based experience in strategic communications and marketing; writing, editing and publication production; public and media relations; web and social media content development and management; event management and promotion; partnership and sponsorship development and management; radio and television journalism and production. Computer programs: MS Word; Excel; Outlook; PowerPoint; Wordpress; Adobe Photoshop and Illustrator. P r o f e s s i o n a l E x p e r i e n c e

Manager, Marketing and Communications

Community Foundation of Ottawa

Ottawa, ON

2005 – Present

Prime development of the Community Foundation’s strategic marketing and communications plans and manage implementation of all related activities;

Develop, write and manage production of range of print and electronic communications materials, including bilingual annual reports, newsletters and promotional materials;

Manage Wordpress website development, content production and ongoing maintenance, including web analytics tracking and reporting;

Develop and execute social media strategy, channels and campaigns, including content creation and posting across various platforms, and performance of social media monitoring and analysis;

Write and share community stories and narratives through various communications vehicles, publications and social media channels to increase public engagement and demonstrate broad charitable impact;

Develop and execute media strategy and conduct media relations activities, interview coordination and media monitoring;

Plan and manage foundation events, including large-scale public celebrations, donor and stakeholder engagement events, and media conferences, along with all related promotional and sponsorship activities;

Conduct print, radio and television advertising planning, placement and creative development;

Negotiate supplier contracts and manage suppliers and marketing budget;

Manage all other marketing and communications activities and act as communications liaison and support to Foundation stakeholders and Ottawa’s charitable sector. Marketing Director

Ottawa International Jazz Festival +

Magnetic North Theatre Festival

Ottawa, ON

2003 – 2005

Developed and implemented festival marketing plans and managed marketing budgets;

Developed, wrote and managed production of festival program and marketing materials; Iona Green / 2

Conducted all media relations activities and interview coordination, and acted as festival spokesperson;

Conducted print, radio and television advertising planning, placement and creative development;

Developed and managed website content;

Secured and managed media sponsorships;

Coordinated festival previews and media launches;

Trained and managed media-marketing and community outreach teams. Manager, Partnerships and Special Projects

CBC Television

Central Canada

2002 – 2003 (6-month contract)

Performed community outreach for CBC television stations in Ottawa, Montreal and Windsor, helping to initiate a series of partnership projects with a variety of non-profit organizations in order to raise CBC TV’s community profile in local markets;

Worked with community partners to develop such projects as the Ottawa Matters multi-media current affairs series, the Screen Scribbler writing competition, and a Montreal spoken- word competition.

Senior Advisor

Gosselin Public Relations

Ottawa, ON

2000 – 2002

Communications / Media Relations, Royal Architectural Institute of Canada (RAIC). Conducted highly successful national and local communications/media relations campaigns profiling annual Festivals of Architecture in Ottawa (2000), Halifax (2001) and Winnipeg (2002); Media Relations, Royal Architectural Institute of Canada (RAIC), Governor General’s Medals in Architecture (2002);

Communications / Media Relations, Government of Canada, Canada Snow Sculpture Competition

(2001, 2002);

Writing / Communications, City of Ottawa, Ottawa 2020 Smart Growth Summit and Compost Plus pilot project (2000-01).

Communications Consulting

Publicity, USC Canada, 60th Anniversary Benefit event with David Suzuki and Bruce Cockburn and Sparks Street music festival (Summer/Fall 2005);

Communications Plan development / writing, Sandy Hill Community Health Centre (2004); Communications Plan development / writing, Ontario Department of Opportunity, Enterprise and Innovation, Rock-it Science Bus, a planned five-year initiative to operate a mobile science laboratory for grades seven-to-nine students across the province (2003-04); Writing and editing services, Canadian Dental Association, Canadian Association of Medical Radiation Technologists, Society of Obstetricians and Gynaecologists of Canada and Festival franco- ontarien (2003-04);

Editing and proofreading services, Lowe-Martin Group (2000-02). Iona Green / 3

Broadcasting/Journalism

Cottag e Country and Let i t Snow TV

Ottawa, ON

1995-2000

Associate Producer ~ Field Producer ~ Writer/Researcher Acted as Associate Producer of Cottage Country for one season following several years working as writer, field producer and story editor of both the summer series and its winter counterpart, Let it Snow. CBC Radio

Ottawa & Sudbury, ON

1992-95

Associate Producer ~ News Reporter ~ Announcer/Operator Following a year working as a casual Associate Producer (AP) for CBO Morning and the Radio Noon show in Ottawa, worked as a casual news reporter, AP and Announcer/Operator for CBC Radio in Sudbury. Highlights of this time included acting as a roaming story producer for Sudbury's After Four show and interviewing such "emerging" Northern Ontario artists as Shania Twain and Adam Beech. V o l u n t e e r A c t i v i t i e s

Doors Open Ottawa

Ottawa, ON

1991-Present

Founding Advisory Council Member/Past Marketing Committee Chair A w a r d s

Council on Foundations

Wilmer Shields Rich Award for Excellence in Communications 2011

• Silver Award, Community Foundation of Ottawa (CFO) Annual Report

• Silver Award, CFO Donors’ Advantage newsletter

• Bronze Award, CFO Ottawa’s Vital Signs report

Wilmer Shields Rich Award for Excellence in Communications 2010

• Silver Award, CFO Annual Report

Wi lmer Shields Rich Award for Excellence in Communications 2009

• Bronze Award, CFO Advisors’ Advantage newsletter E d u c a t i o n

Algonquin College

Radio and Television Broadcasting

Honours Diploma

Carleton University

English Literature, Film Studies

R e f e r e n c e s

Available upon request.



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