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Digital Marketing Strategist

Location:
Saint Petersburg, FL
Posted:
March 01, 2017

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Resume:

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- Accountable for brand communication, digital advertising and customer service experience with responsibilities for achieving the partner’s strategic brand

- Design, launch and manage all in-house and partner marketing campaigns with assets including graphics, content, landing pages, etc.

- Manage daily campaign operations and overview proactively keeping alongside of assigned clients' marketing and media plans, providing technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.

- Continuously meet business objectives by working together with partners and internal team to provide guidance in order to achieve execution of campaigns

- Design, manage and approve all social media strategies and campaigns for Webjet’s Facebook, Twitter, Instagram and Linkedin accounts

- Provide performance reporting and analysis to clients for KPI reporting

- Execute all projects to be high quality, on time and cost-effective/ budget friendly

Online Marketing & Partners Strategist

January 2016 - Current

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Online Marketing & Social Media Intern

June 2015 - December 2015

Jessica Marcellaro 772-***-****

acy2hg@r.postjobfree.com

St. Petersburg, FL 33716

Creative thinker, trendsetter and laser-focused marketing specialist, passionate about delivering high quality tactical and strategic marketing,with goals in continuously reaching client success.

- Create, schedule and report engaging content through social media platforms (Facebook, Twitter, Instagram, Pinterest, LinkedIn)

- Monitor, engage and respond to online interactions and activity across social platforms

- Review data and adjust strategies on the performance of social media platforms in order to optimize reach, assess, and trends in order to enhance activity

- Assist in expanding Webjet’s Partner Portal Program database through research and communication with a growth of 1,000+ partners in the first year

- Research and optimize Google Analytics data (CPC, SEO, PPC, etc.) to increase success of ROI on campaigns

- Validate data consistency and accuracy through clear and concise dashboards

- Support Marketing Team with competitive research and analysis support on marketing opportunities and trends

- Communicate and build current and prospect sponsorship relationships

- Assisted with organizing and executing annual non-profit fundraiser, Breaking Free: Silent No More

- Created various marketing materials for press releases, events, resources, awards, etc

- Assisted in building client resources and services

- Built and maintained media lists and databases

- Wrote media and copy backgrounders for domestic violence victims V

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Public Relations Intern

August 2013 - December 2013

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Ontraport, MailChimp, Sendy, Constant Contact

Google DoubleClick for Publishers

Adobe Photoshop, Adobe Premiere Pro, Adobe Illustrator Google Analytics - SEO, CRM, PPC, CPC, etc.

Joomla, WordPress, Wix

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Google AdWords Display Advertising Certification

HubSpot Inbound Marketing Certification

Email Marketing Management

Social Media Marketing Management

Content Marketing

Digital Marketing Campaigns

Web / Print Copy & Design

Marketing Automation

Public Relations

Reference available upon request

Bachelor of Arts in Mass Communications

Focus in Public Relations

January 2008 - December 2015

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