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- Accountable for brand communication, digital advertising and customer service experience with responsibilities for achieving the partner’s strategic brand
- Design, launch and manage all in-house and partner marketing campaigns with assets including graphics, content, landing pages, etc.
- Manage daily campaign operations and overview proactively keeping alongside of assigned clients' marketing and media plans, providing technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
- Continuously meet business objectives by working together with partners and internal team to provide guidance in order to achieve execution of campaigns
- Design, manage and approve all social media strategies and campaigns for Webjet’s Facebook, Twitter, Instagram and Linkedin accounts
- Provide performance reporting and analysis to clients for KPI reporting
- Execute all projects to be high quality, on time and cost-effective/ budget friendly
Online Marketing & Partners Strategist
January 2016 - Current
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Online Marketing & Social Media Intern
June 2015 - December 2015
Jessica Marcellaro 772-***-****
acy2hg@r.postjobfree.com
St. Petersburg, FL 33716
Creative thinker, trendsetter and laser-focused marketing specialist, passionate about delivering high quality tactical and strategic marketing,with goals in continuously reaching client success.
- Create, schedule and report engaging content through social media platforms (Facebook, Twitter, Instagram, Pinterest, LinkedIn)
- Monitor, engage and respond to online interactions and activity across social platforms
- Review data and adjust strategies on the performance of social media platforms in order to optimize reach, assess, and trends in order to enhance activity
- Assist in expanding Webjet’s Partner Portal Program database through research and communication with a growth of 1,000+ partners in the first year
- Research and optimize Google Analytics data (CPC, SEO, PPC, etc.) to increase success of ROI on campaigns
- Validate data consistency and accuracy through clear and concise dashboards
- Support Marketing Team with competitive research and analysis support on marketing opportunities and trends
- Communicate and build current and prospect sponsorship relationships
- Assisted with organizing and executing annual non-profit fundraiser, Breaking Free: Silent No More
- Created various marketing materials for press releases, events, resources, awards, etc
- Assisted in building client resources and services
- Built and maintained media lists and databases
- Wrote media and copy backgrounders for domestic violence victims V
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Public Relations Intern
August 2013 - December 2013
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Ontraport, MailChimp, Sendy, Constant Contact
Google DoubleClick for Publishers
Adobe Photoshop, Adobe Premiere Pro, Adobe Illustrator Google Analytics - SEO, CRM, PPC, CPC, etc.
Joomla, WordPress, Wix
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Google AdWords Display Advertising Certification
HubSpot Inbound Marketing Certification
Email Marketing Management
Social Media Marketing Management
Content Marketing
Digital Marketing Campaigns
Web / Print Copy & Design
Marketing Automation
Public Relations
Reference available upon request
Bachelor of Arts in Mass Communications
Focus in Public Relations
January 2008 - December 2015
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