Sales Marketing

Salwa Megally, MBA

478-***-**** *******@***.***

www.linkedin.com/in/salwa-nashed-megally-mba-7b030817

Marketing Director • Business Development Manager • Bilingual

Proven Sales and Marketing Management Professional with experiences spanning the healthcare, media, and hospice industries. Positions held include Account Executive, Community Liaison, Business Owner, and Assistant Manager. Documented success defining and implementing strategic sales processes as well as designing tactical and cost-effective marketing programs resulting in increased productivity and improved efficiency. Adept at leading high-performing teams, collaborating with cross-functional groups, and exceeding quotas and objectives. Excellent communication skills, strong business acumen, and rapport building with diverse individuals including bilingual fluency in English and Arabic.

KEY SKILLS

Marketing Business Management Public Relations Strategic Planning Operations Entrepreneurship

Networking Marketing Strategy Public Speaking Presentations Community Outreach C-suite Interaction

Program Development Project Management Problem Resolution Troubleshooting Resourceful Team Leadership

Analysis Budgeting Forecasting Social Media Facebook Instagram Pinterest Website Management Sales

Integrated Marketing MS Office Suite: Word, Excel, PowerPoint and Publisher QuickBooks WideOrbit STRATA

SELECT ACCOMPLISHMENTS

BUSINESS DEVELOPMENT: As a senior Marketer for Hospice responsible for develop and develop and implement local sales plans, coaching and training sales team, also substantially increase outreach and activities. As Business Owner of retail boutique, develop and maintain business social media sites and website, resulting in increased awareness, sales, and profit.

MARKETING/STRATEGIC PLANNING: Design, develop, and implement marketing strategies and techniques; utilize metrics to monitor marketing activities remaining within budget and deadlines of projects. Initiate the development and execution of efficient web strategies and tactics including email marketing and social media.

ORGANIZATIONAL LEADERSHIP: Perform human resource responsibilities including new hire training; preside over training, professional development, and coaching of employees throughout the state of Georgia to ensure best practices and achievement of company objectives.

PUBLIC RELATIONS: Create and present educational seminars to medical professionals, advocate for communication education, and implement innovative marketing strategies to forge strong community relationships. Secure partnership strategies through strong business connections, comprehensive understanding of best practices and market, and effective execution of strategy.

PROFESSIONAL EXPERIENCE

Compassionate Care Hospice Macon, GA 2010-present

Professional Community Liaison

Instrumental in establishing and developing firm from start-up as first marketing hire into a well-known business due to application of effective networking, innovative marketing strategies, communication skills, and client-focused service. Currently serve in senior marketing role, supporting and training department of four.

develop and implement sales strategies and develop plans to enhance market share

Mentor team members to boost sales performance as well as encourage professional and personal development.

Provide educational seminars for medical professionals to promote firm’s services and program offerings.

Generate significant revenue increases by establishing and relationships with community physicians and facilities.

Drive brand awareness by implementing successful marketing strategies against 24 other established hospices.

Receive requests from other Compassionate Care offices across several states to design newsletters, share best practices, and provide feedback.

Recruit physicians for medical director position in hospice care

Earned the Marketer of the Year Award in 2015 and a Certificate of Appreciation.

Bella Donna, LLC Macon, GA 2001-2008 - online only 2016-present

Business Owner and Manager

Launched Bella Donna, LLC retail fashion, actively managing administrative, operational, financial, sales, marketing, and community outreach aspects.

Provide expert leadership in sustaining business success, growth, and overall asset management.

Design and maintain website, belladonnaonline.net, write ads for media outlets, and analyze social media metrics.

Increase local and internet business by designing media advertisements and managing sales promotion activities.

Managed and executed major fashion shows including The Red Dress Fashion Show, Alzheimer’s Disease Fundraising Fashion Show, AIDS Awareness Fashion Show, and First Friday Macon Walking Fashion Show.

WGXA Fox 24 and ABC 16 Macon, GA 2008-2010

Account Executive

Surpassed sales quotas by establishing and overseeing 40+ accounts for two stations.

Influenced and persuaded prospective clients, as well as implemented marketing promotions to generate return on investment (ROI) through creative and innovative thinking.

Assisted management with implementation of the Strategic Marketing Plan and partnership collaboration.

Earned top seller designation for several consecutive months.

Improved profitability by identifying cost-per-thousand (CPM) through the conceptualization of marketing formulas and reports.

Crafted press releases and collaborated with colleagues pertaining to programs and related activities.

Maintained and updated advertising schedules, refined target markets, and developed creative strategies.

North Houston Medical Clinic Warner Robins, GA 2000-2001

Assistant Manager

Managed administrative Front Office and Back Office operations; planning and coordinating work assignments of 15-20 clinical staff and assisting with all aspects of the payroll process.

Participated in physician recruitment, orientation process, and retention strategies.

Oversaw clinic budget, including medical and office supply inventory of several thousand dollars.

Delivered highest-quality and on-time customer service throughout the entire claimant and patient experience.

EDUCATION

Master of Business Administration, Marketing University of Phoenix, Online Phoenix, AZ

Bachelor of Science, Sociology Alexandria University Alexandria Governorate, Egypt

Diploma in Desktop Publishing and Website Design Harcourt Learning Direct Scranton, PA

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