Sales Customer Service

San Diego, CA *************@******.*** 619-***-****

QUALIFICATIONS SUMMARY

•Marketing skills: Desired experience with social media platforms such as Hootsuite, Tailwind and WordPress.

•Analytical skills: Developed analytical reports using tools such as Google Analytics to implemented effective brand strategy and market planning driving brand awareness, maintain sales goal and drive demand. Proficient in the use of analytical tools and MS Office Suite (Excel, Word, PowerPoint).

•Knowledge of SEO, Google Analytics and Google Adwords.

•Brand management and leadership skills: Served as a key leader to launch 7 PUMA stores.

•Project management skill: Managed strategic projects throughout the entire project lifetime.

•Experience in staff selecting, training and coaching.

•Communication skills on global level: Worked in multinational companies including PUMA, DHL and MAHAK.

•Bilingual: Fluent in English and Farsi.

PROFESSIONAL EXPERIENCES

Spritzr, San Diego, CA October 2016-present

Community Manager, Temporary Employment

•Manage, monitor, and scale Spritzr’s Community to identify growth opportunity

•Cultivate, curate and grow participation in the Spritzr Community, increase engagement over time and incentive members’ involvement in the Community.

•Research, write and edit a variety of compelling content to support the startup as a community thought leader.

•Create and curate unique content for social media channels, including Facebook and Instagram via Hootsuite.

•Research and execute creative ways to drive traffic through social media efforts.

•Collaborate with engineering team on product releases in both directions; update community on product releases and updates as well as communicate feedback from releases back to internal teams.

•Conduct research on keywords and place keywords appropriately to gain most search engine traffic.

•Coordinate with design team to provide the best assets for community and create marketing materials.

•Prepare detailed strategy reports, establish benchmarks and implement best practices for the Community.

PUMA Group June 2015-June 2016

Brand Manager

•Collaborated with marketing team to develop and create consistent and unique content for social media channels, including Facebook, Instagram and Telegram.

•Worked closely with marketing team to outline media strategy and campaigns and provided insights on market trends, promotional programs, volume drives and monitored marketing activities to the marketing team to ensure the creation of on-target campaign deliverable.

•Collaborate with marketing team to design graphics and images relevant to new products for print and digital mediums including: social media, email, brochures, banners and sales collateral.

•Conducted qualitative and quantitative brand & product market research.

•Developed and executed initiatives that drive conversion in store including promotions, merchandising toolkits, sell-in materials, and in-store POS.

•Worked closely with the sales team in the development and implementation of promotion strategies, account marketing, and appropriate trade funding to support corporate and brand initiatives.

•Planned and executed retail operational standards and provided support to cross-functional development, staff training on SOPs and oversaw the execution. (E.g. using mock ups, sell sheets, samples and presentations to properly train sales team for product launches).

•Built and maintained reports on competitor’s marketing, pricing and promotional strategies to present the Executive team and PUMA EEMEA with informed go-to-market strategic recommendations consist with brand positioning and awareness to drive demand for products.

•Coordinated with PUMA Middle East to manage the launching of 7 PUMA stores in Iran and served as a key leader to develop a collaborative working environment among internal departments ensuring brand launch process functions utilizing PUMA values in all decisions, actions, processes and practices.

•Developed and managed internal and external communication process to support the brand building initiatives and collaborated with various departments including finance, customer service and operations. Coordinated across departmental boundaries to solve problems and quickly resolve execution obstacles.

•Managed inventory and boost sales through merchandising a line assortment prior to market, presenting the line seasonally based on key trend and styles to address customer needs and avoid drops.

•Oversaw the management of plans for brand launching and maintained brand performance by conducting analysis of key performance metrics and consumer insights to help refine brand strategies.

•Analyzed KPIs results to create short and long term sales strategies including targets, business action plans and corrective actions through a category assessment of customer, competitor and industry trends.

•Assisted in the creation of educational materials to drive increased performance and sales (e.g. merchandise policies, product knowledge guides, sales principles booklets, presentations, and coaching cards).

DHL Global Forwarding

Marketing Specialist January 2014-June 2015

•Identified potential clients and assessed their needs using industry knowledge.

•Managed a portfolio of accounts and initiated sales process by building relationships, qualifying potential and scheduling appointments.

•Created and updated marketing collateral (e.g. media, print, PR, email, website, newsletters and flyers), maintained sales by meeting with clients and delivering presentations on products and services.

•Used various sales channels to create new client relationships, as well as maintain and grow existing relationships.

•Negotiated on price, cost, delivery and specifications with buyers and managers, and advised on special promotions to address customer needs.

•Engaged with clients during sales cycles, events, focus groups and user group meetings to understand their goals, validated messaging and positioning, and provided feedback to the business on their needs.

•On average, achieved sales targets of 10 businesses per month by connecting customers with a DHL solution and educating them on the value being provided.

MAHAK Hospital & Research Center

Public & International Relations Specialist October 2010- August 2012

•Coordinated and administered marketing campaigns and workshops at national & international levels.

•Planned and Implemented effective email marketing programs including planning and creation of assets, optimization, segmentation strategy, template setup, and reporting.

•Managed tradeshow logistics including; booking event space, ordering show services,

coordinating shipping, hotel bookings, off-site venue coordination, etc.

•Created compelling, keyword-rich content for guest posts and bylined articles.

•Researched and identified optimal keywords and destination URLs to target in outreach efforts and placements.

•Created and updated marketing collateral (e.g. PR, email, website, newsletters and flyers).

•Worked with Graphic Designers in the production of marketing materials to ensure on-brand, error-free work and timelines are met.

•Created and delivered business presentations for research projects and conducted analytic reports.

•Recruited and trained volunteers to provide administrative support.

•Managed communication with foreign and sister agencies to develop partnership agreements.

•Prepared project reports, timelines, result forecasts, budget impact analysis.

•Provide a comprehensive written report on marketing campaign results to management.

•Maintained positive relationships with existing clients and managed client portfolios.

•Reviewed, evaluated and selected fundraising proposals supervised fundraising events and provided strategic recommendations as needed.

VOLUNTEER EXPERIENCES

Hannah’s House, San Diego, CA October 2016- Present

Member Board of Directors

•Oversee the marketing activities and steer the organization towards a sustainable future by planning and implementing effective social media strategies as well as making sure that the organization obtains adequate resources to advance its mission through social media marketing.

TRAINEE

PUMA Headquarter, Middle East, Dubai September 2015

•Brand positioning and market planning.

•Product knowledge, sales and customer service.

EDUCATION

•Certificate in Marketing, San Diego State University Present

•M.A. Degree Economics, GPA3.75 Graduated May 2009

University of Pune, India

•B.A. Degree--Applied Economic, GPA 3.25 Graduated July 2007

University of Tehran, Azad Branch, Tehran, Iran

PROFESSIONALDEVELOPMENT

•Certificate in Marketing, San Diego State University Present

•Course, Strategic Thinking, Stanford University May 2015

•Course, Project Management, Stanford University May 2015

•Certificate in Brand Management, Management Institute of Tehran June 2012

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