Boston, MA

267-***-****

acy0j4@r.postjobfree.com

linkedin.com/in/syedaliharis

pc.gov.pk/ydf/index.html

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Syed Ali Haris

Solutions Marketing Expert

An energetic Distinction holder international business graduate with exceptional communication and organizational skills, having versatile marketing experience in prestigious government and private institutions. A technology enthusiast and critical observer of market trends, possessing deep acumen regarding product marketing and branding. Immense knowledge and experience in developing go-to- market strategies, comprehensive business models, campaigns and reports. Successfully worked with cross-functional and multinational teams in a professional and academic setting. Seeking challenging opportunities in the field of marketing and product management. Sep 2014 - Feb 2016

Jun 2014 - Dec 2014

Dec 2013 - Dec 2014

Marketing Manager

Interactive Group of Companies, Islamabad, Pakistan Led and mentored marketing team of 15 and developed aggressive go-to-market and branding strategies for complex SaaS solutions, resulting in a cumulative 23% increase in revenue Designed unique positioning strategy for an enterprise cloud solution and wrote intriguing content for messaging, resulting in 67% increase in sales leads Created informational and persuasive sales materials and messaging content for new brands, resulting in a 5X increased exposure

Designed digital marketing campaigns and go-to-market strategies for company's evolving B2B products Spearheaded internal communication efforts across sales, product development and implementation departments, resulting in smooth and timely completion of projects Conducted in-depth customer research and market analysis for an entertainment solution, resulting in 21% higher customer retention rate

Visiting Lecturer/ Consultant - Program Management University of Management Technology, Lahore, Pakistan Devised international branding strategies for university's business programs by assuring participation in 3 key international business conferences, resulting in acquisition of accreditations from 2 international organizations

Identified new target markets by organizing marketing events and developed go-to-market strategies to grow outreach and student intake while channeling maximum investment towards student engagement activities

Identified critical branding issues and addressed them by creating feedback campaigns, resulting in an increased intake of 25%

Mentored students for business incubation and oversaw detailed industry, competitor and market analyses, resulting in successful launch of 5 out of 7 business ventures Young Development Fellow

Federal Ministry of Planning, Development and Reforms, Islamabad, Pakistan Worked in a team of 40 dynamic individuals and developed an international launch campaign for Pakistan's vision 2025, resulting in an outreach of over 7000 live streamers Prepared several videos, presentations and reports on public sector development projects for Federal Ministers, Secretaries, foreign delegates and Prime Minister of Pakistan Created a shared knowledge base for consultants from World Bank and Asian Development Bank for research and macro-economic forecasting for development of socio-economic development plans Summary

Work History

Jun 2010 - Apr 2012

Formulated a concept note for technological innovation fund that secured funding of $50 million and was announced by the Prime Minister of Pakistan

Associate Manager - Product Marketing

Pakistan General Insurance Company, Lahore, Pakistan Increased sales for service line by 23% in the first quarter of 2010 by focusing on the untapped market Developed customer specific promotion campaigns for company's B2B clients, resulting in 17% increase in market share

Managed multiple independent and team projects within deadlines and received the best employee Award for 2011

Designed go-to-market strategy for student health insurance policy and exceeded expectations by achieving 11% higher premium revenue

Modified the automobile insurance service's positioning strategy, resulting in 6% reduction in distribution costs and 5% growth in yearly subscription Sep 2012 - Sep 2013

May 2013 - Aug 2013

Sep 2008 - Apr 2012

Masters of International Business

Hult International Business School, Cambridge, MA, USA Global Marketing, Operations and IT Management, Global Management, Global Strategy, Global Economics, Business Mathematics, and more

Corporate Finance Course

Harvard University, Cambridge, MA, USA

Financial Markets and Corporate Financial Statements, Investment Analysis, Risk and Return, Cost of Capital, Capital Structure and Dividend Policy, Valuation, Risk Management Bachelors of Business Administration (Marketing)

Lahore School of Economics, Lahore, Pakistan

Majors in Markerting and Minors in Media Studies

Communication Skills

Proven academic and professional track record of working with cross functional and cross cultural people from 60 different ethnic origins Team Management

Proven academic and professional track record of leading and working in cross functional teams

Market Analysis

Proven academic and professional track record of proficiency in Market analysis

Data Analysis

Adequate command on data analysis tools such as Excel, SPSS, Access Education

Skills

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