Career Summary: Strategic and inspirational self-starter with strong business acumen & leadership skills, gained through more than 8 years of experience in Marketing Communications with proven success in delivering award winning Digital Marketing campaigns. I have also led multi discipline & multicultural teams in complex global environment

Skills:

Marketing Communications

ROI focused Digital Marketing

Social Media Marketing

Search Engine Optimization

Digital Analytics

Internal Communications

Brand Marketing

Content Research

Inbound Lead Generation

Google Analytics

Google Adwords

Account Management

Client Relations

Email marketing

Team Building & Mentoring

Experience:

HackerTrail Singapore (June’15 to Aug ’16) A Digital Startup with a cloud-based recruitment solution for the technology industry, designed to source and connect the right candidates with the right employer

Marketing Manager Role was to start & successfully lead the marketing function that included establishing the product market fit, customer base creation, retention & engagement, business growth, marketing automation, $ value focussed ROI, community building, setting & managing marketing budget.

Significant Achievements:

Created an active digital community of 10,000 potential candidates in 6 months

Candidate acquisition costs reduced by 62%

Improved candidate conversion by 50%

Systematic Inbound Lead Generation plan implemented that yielded results at 50% the cost & time as compared to paid channels

Developed from scratch (designed and got coded) a dashboard to measure the effectiveness of various marketing efforts

Email marketing – increased click on ‘call to action’ by 20%

Windchimes Communications Pvt Ltd. India, Mumbai (2011 –’13) A digital experiential agency that develops solutions and brings them to life by merging the online and offline world

Head – India Business Delivery

Served as a Digital Marketing Consultant to 15 brands across categories with revenue over US$1Bn each.

Significant Achievements:

Lead servicing for business worth US$2M annual revenue

Improved the revenue / client by 2%, by identifying new revenue lines

Hired, managed and coached a team of 20+ managers

Built & maintained vendor liaisons improving the bottom line by 5%

Lead end to end execution of online & social media campaigns, including content creation, paid search, SEO, Facebook ads, digital analytics, F-commerce, ORM (online reputation management) and blogger outreach program

Awards:

YES BANK, a client won an award for Best Use of Social Media in Marketing at 4th CMO Asia Awards, Singapore, in first 8 months of establishing its Social Media presence

Lakme Salon` won an award at Hindustan Unilever Ltd, ‘Best Business focused Social Media Strategy’ for using social media to acquire new customer leads at 20% less cost

Interests:

Meeting new people

Exploring cuisines

Playing soccer with my four-year-old son

Education:

Bachelor of Science (Botany, Zoology and Chemistry) from Kurukshetra University, India 2000- 2003. Secured an aggregate of 70%

Masters in Business Administration (Marketing Communications) from Symbiosis Institute of Business Management, Pune, India in 2004-2006, with distinction.

Customer acquisition costs for Lakme Salon reduced by 20%

32% improvement in complaint resolution, for a leading insurance co

Key Clients: HCL Technologies, Infosys, Hindustan Unilever’s Lakme Salons, Ponds India Ltd, National Stock Exchange, YES BANK Ltd., Future Generali, Aegon Religare, GMR, MIT group of colleges, Lavasa Construction Group

HCL Technologies India, Noida (2007-11)

HCL is an Indian multinational IT Services company with an annual revenue of over US$ 7 billion

Manager – Marketing Communications Key responsibility was to develop an integrated marketing plan to establish the Corporate Brand of HCL with existing & potential employees. Serve as a communications consultant to top 5% of the HCL Management, globally

Significant Achievements

Developed, implemented and managed an ROI-focused, all media encompassing, brand awareness program across India

Branding campaign promoted innovation and generated a revenue of US$100,000

HCL was ranked as top employer by Hewitt for the year 2010 - 11

Yearly internal employee event, executed globally, using digital channels with 3X reach and 30% budget as compared to previous year

Upgraded the global corporate website with a focus on SEO, lead generation and conversion

Recruited and managed a roster of external agencies for digital media, creative, web design & technology, events and research

Mahindra & Mahindra Ltd India, Mumbai (2006 -07) A Fortune India 500 multinational automobile manufacturing corporation. It is the largest manufacturers of Tractors in the world, with an annual revenue of US$ 11Bn.

Assistant Brand Manager

Significant Achievements

Launched a new tractor across three states with a phenomenal first quarter sale (50% of the most popular brand)

Customer feedback used to improve pricing in the marketing mix

Built simple and effective communication pack for launch

Used car business – conducted an audit of balance sheets of 5 years to identify top 3 issues in business model

Identified key strengths of top 3 competitors

Liaised with a leading advertising agency to launch the brand campaign

Date: Signature: Mukta Kasturia

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