CYNTHIA DELGADO

210-***-****

acxwjh@r.postjobfree.com

https://www.linkedin.com/in/cynthia-delgado

PROFESSIONAL SUMMARY

Account Manager with extensive experience developing and implementing sales plans with

customers to deliver profitable volume growth in the Consumer Packaged Goods Industry.

Expertise in the Military Resale Channel, cultivating customer relationships with management and

staff at all levels. Proven ability to plan, organize, communicate, and execute marketing strategies.

Strong at analysis and development of product promotions and in-store displays. Skilled at product

forecasting and interpretation of inventory trends.

Key Skills:

Vendor Management Strategic /Business Plan Execution

Store and Category Resets Distributor Networks

Market Trends & Syndicated Data Analysis Plan-O-Grams

Inventory Management Sales Promotions

Empower IT Microsoft Office

PROFESSIONAL EXPERIENCE

GENERAL MILLS, San Antonio, TX 2003-2016

Commissary Sales Representative, Western Region

Hired, trained and managed 20 independent contractors at 11 different Military bases across Texas.

Proactively managed 800 line items at Military accounts across Texas. Collaborated with store

management to deliver distribution, shelving, merchandising, and pricing objectives. Strong

knowledge of market trends, distributor networks, product assortment and plan-o-grams. Created

customized sales, promotions, displays, product demonstrations and attended and implemented

store and category resets. Maintained up to date and accurate spending information for each account

and achieved net revenue goals.

Conducted Periodic Performance Analysis for Randolph Commissary using Syndicated data

to develop and execute strategy to increase plan-o-gram of Fruit & Grain Category; resulting

in increased volume and revenue growth of 4 share points.

Received Merchandising in Excellence Award through a collaboration with Ft. Sam

Houston Commissary and Elementary School on community outreach program, which

involved organization of event to promote brand awareness and successfully raise $2K for

elementary school needs.

Reduced Merchandising budget spending by $12,000 over a six-month period by cutting

product demonstrations and displaying merchandise adequately.

UNILEVER, San Antonio, TX 1995-2002

Territory Manager - Military Special Markets (1997-2002)

Sold to 16 military accounts with 520 line items in the Home and Personal Care and Best Foods

Divisions with a sales quota of $4 million a year. Analyzed Syndicated Data to track market share and

increase sales by educating customers. Forecasted, ordered and analyzed fill rates and inventory levels

at distribution centers. Managed merchandising and promotional budgets. Hired, trained, and

managed 13 independent contractors at different locations within Texas.

Influenced Sales at Regional Headquarter Account at Defense Commissary Agency,

Midwest Region comprised of 58 stores with sales of $1.2 Billion a year by using

consultative selling methods.

Won Best Small Store award worldwide winner out of 195 stores for Excellence in

Merchandising the 4th Annual Taste of Italy promotion by creatively designing and

decorating mass displays.

Increased sales by 55% during the 5th Annual Great Grocery Giveaway by selling in 2500

cases of Lipton Tea, Knorr, Ragu, Hellmans, and Lawrys in the Bestfoods Division.

Recognized nationally for directly impacting market share on a new item introduction in the

Home and Personal care Division.

Won 1st place in the country out of 24 representatives for brand development of Ponds Facial

Care line through product demonstrations, and creative merchandising and selling in end

caps to all 16 stores.

Sales Representative (1995-1997)

EDUCATION

Master of Business Administration, Management

Our Lady of the Lake University, San Antonio, Texas

Bachelor of Business Administration, Marketing

Texas State University, San Marcos, Texas

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