Chad G.Cranston

*** ***** **. ***** *** Toronto ON. M5V-1B7

acxvls@r.postjobfree.com ~ 416-***-****

Digital marketing, social media, publishing and advertising professional with eight years of distinguished experience in an innovative and industry leading environment, seeking opportunities to apply and enhance the skills necessary for a rewarding career in marketing, traditional, digital marketing, social media and advertising. Qualifications and Capabilities

• Strong leader who takes initiative, is very organized and uses strategic thinking when implementing new ideas

• Competitive market analysis

• Excellent presentation skills

• Ability to understand and connect the business to consumer base in all generations

• Computer skills: Microsoft Office: Excel and Power Point

• Design Skills: Adobe Illustrator, Photoshop, Dreamwaver, Adobe PDF

• Digital analytic / marketing tools

• Proficient in social media: Twitter, Facebook, Pinterest, WordPress, LinkedIn, Instagram

• Fluent in English and French

Education

Ottawa University Ottawa, Ontario 1995-2000

Post-Graduation Diploma, Information Systems

Minor Degree, International Marketing

• Dean’s List 1997-2000

Relevant Experience

VISO Inc.

Marketing Co-coordinator (six month contract) Jan 2016 – July 2016 Key Marketing Role

• Responsibilities included directed brand, marketing, digital, interactive, social media and print strategies, direct and digital e-mail campaigns

• Planned, implement and monitor marketing campaigns that generate the leads and sales needed to exceed the business plan

• Plan implement and deliver customer / consumer communications

• Utilized a range of communication channels as part of the campaign delivery, in particular direction marketing and digital

• Closely manage marketing campaign costs and internal resource to ensure budgets are used as effectively as possible

• Supervised social media outreach.

• Coordinate and deliver email campaigns.

• Mass-mail materials.

• Create brochures and sell sheets.

• Provide support to marketing department.

• Coordinate flow of information and communication and disseminate it according to plan/strategy

• Develop marketing communications campaigns

• Create thought leadership materials.

• Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.

• Identify, develop and execute communications strategy for key media contacts and customer references.

Social Interactive Toronto, ON. July 2010 –

Marketing Strategist

Key Marketing Achievements

• Maximized brand awareness for client corporate branding in digital marketing environments

• Devised strategies to drive online traffic to the client company website by increased brand visibility and search engine optimization through successful digital marketing campaigns

• Built and execute social media strategy through competitive research, platform determination, benchmarking, key messaging and audience identification

• Oversaw all business and client social media presence across all social media platforms

• Proposed opportunities for positive engagement and results with social communities to meet business and client objectives

• Efficiently provide direct and digital marketing solutions to solve B2C and B2B problems through proper needs assessment and true understanding of client requirements

• Provided strategic social media planning for client marketing efforts – define and implement strategy, objectives, targets, and measures.

• Daily, weekly and monthly usage of social media reporting tool to prepare reports on social media activity and conversations with clients

• Consulted and reviewed and recommended improvement to traditional, digital and social media programs.

• Consulted and educated corporate team members on media strategies and insights.

• Ensured that digital and social media programs where in consistent with business objectives.

• Presented monthly analytics and reports for social media platforms and digital campaigns TCHAD Quarterly Toronto, ON. March 2007 – Jan 2016 Co-Founder/Editor in Chief/Marketing Director

Key Marketing Achievements

• Managed all the day-to-day operations of TQ which included hiring, review all articles and photographs for accuracy, layouts and design, and drawing up RFP and budget proposals, legal and accounting and any other multi-tasking requirements of the company.

• Scheduled weekly meetings with staff to discuss issues, plans and other business relating to the publication.

• Developed and initiated successful 360 degree traditional, digital and social marketing campaigns

• Prepared and directed consumer marketing activations, utilizing traditional, digital and experiential components that drove successful increment revenue sales for the client

• Created impactful results presentations that were presented to lifestyle fortune 500 companies including Fossil Canada, Diageo Canada, Shangri-La Hotel and Audi Canada

• Managing the overall content and marketing strategies of source products in websites and social media platforms

• Supervised all social media conversations, alerting colleagues of potential issues, contributing to the preparation and publishing of approved responses

• Making necessary presentations and developing best practices of traditional and digital marketing

• Built and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

• Monitoring the online marketing, digital and social media programs as well as improving marketing strategies

• Evaluating the digital and social media marketing programs of the organization

• Advertising the product features through the use of digital marketing SEO and PPC tools, social networking, platforms and influencer based campaigns

• Preparing weekly monthly, quarterly advertising plans and reports Awards & Professional Memberships

TCHAD Quarterly: Bronze, Gold Ink Awards - Specialty Magazines, Web (2010) Personal: Finalist, Notable Awards – Media & Communications (2011) Personal: Nominee, The Globe and Mail Catalyst Awards (2013) Personal: Spoke Club loyal honorary loyalty member since 2005 Personal: Vintage Conservatory Wine Club (2014)

Interests

Soccer, engaging with humans, reading, healthy lifestyle, food and beverage, social media

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