• Award-winning brand communicator with creative, strategic and analytical capabilities

• Proven track record of delivering measurable results by creating campaign concepts that integrate traditional media with the latest trends for the web, mobile and social media

EXPERIENCE

2007 to Present - Creative Services Director

CS Creative (Full Service Marketing and Branding Agency)

• Elevated the overall creative product of the studio – resulting in numerous local, regional and international design and marketing effectiveness awards

Designed and executed integrated campaigns that achieved record results:

» Rebranding for Texas Instruments contributed to 23% increase in revenue

» Digital marketing campaign for medical facility resulted in 39% increase in patients per day

» Integrated branding campaign for environmental services company increased unit sales 59%

» More information and case studies available upon request

Recognized by clients as an indispensable innovator and steward of their brands

Enhanced the performance of the creative team through mentoring and collaboration

• Developed, tracked and analyzed the results of SEO, online display and social media campaigns

2004 to 2007 - Director of Creative and Marketing

Community Empower (Real Estate Financial Services Company)

• Overhauled the company’s brand image, including web, print, TV and radio

• Designed an online system to qualify consumers for loans – resulting in a 2000% increase in online sales. This system was subsequently named one of the top 17 “Most Innovative New Technology Business Models in the World” by the Workflow Management Corporation

1995 to 2003 - Vice President Creative

Visual Impact (Full-Service Graphic Art and Interactive Media Agency)

• Responsible for all creative projects including developing concepts and managing production

• Managed a creative staff of photographers, designers, illustrators and production artists

• Met with new clients to review their needs, make recommendations and present concepts

• Art directed location and studio photography and videography

1994 to 1995 - Art Director

Channel Solutions Corporation (In-house Marketing/Advertising Agency for BSM Computers)

• Designed dynamic and successful magazine ads, direct mail, catalogs, and product packaging

• Coordinated media purchasing and placement with the Marketing Director

• Coordinated printing, fulfillment and telemarketing for all direct marketing campaigns

1991 to 1994 - Art Director / Production Manager

Market Point Corporation (Marketing/Advertising Agency)

Designed and produced brochures, catalogs and other applications

• Drafted marketing proposals and print campaign estimates to make new accounts profitable

• Researched, managed and analyzed databases to create successful mailing lists

• Contributed in propelling Market Point to the Top Ten Fastest Growing Companies in Dallas

as ranked by the SMU Cox School of Business and CEO Institute

EDUCATION

The Art Institute of Dallas

Visual Communications Program

Associate of Applied Arts Degree

Final GPA: 3.53 – Honor Roll

Professional Certified Marketer – American Marketing Association

The PCM® designation is earned by successful completion of coursework followed by a rigorous exam to demonstrate a mastery of comprehensive and core marketing knowledge and principles.

COMPUTER SKILLS

• Mac

• Windows

• InDesign

• Quark Xpress

• PhotoShop

• Illustrator

• Acrobat

• Word

• Excel

• PowerPoint

• DreamWeaver

• WordPress CMS

AWARDS

• Dallas Show – Dallas Society of Visual Communicators

• Bronze Addy® – American Advertising Federation of Dallas

• Best of Category Award – International Business Marketing Association B2 Awards

• B2 Award – International Business Marketing Association B2 Awards

• Best of Show Award – Business Marketing Association of Houston

• Lantern Award – Business Marketing Association of Houston

• Silver Quill Award – International Association of Business Communicators – Southern Region

• Quill Award of Excellence – International Association of Business Communicators – Dallas Quills

• Crystal Award – American Marketing Association of Houston

• Best of Category – The Graphic Excellence Awards Competition

• Award of Excellence – The Graphic Excellence Awards Competition

• Honor Roll – The Art Institute of Dallas

• Outstanding Service Award – DECA Association of Marketing Students

Portfolio and references available upon request

Contact this candidate