Rita Azrak

514-***-**** acxrxu@r.postjobfree.com

Strategic Marketing Leader

Dynamic, resourceful, and creative marketing leader with a proven record of managing multi-functional teams, launching products, executing integrated marketing campaigns, managing yearly budgets, and launching multiple sales initiatives simultaneously. Skilled in comprehensive digital marketing integration, including social media, web, and e-commerce. Ability to work well under pressure, communicate with all levels of stakeholders, increase organizational efficiencies, and mentor staff members toward their career goals.

Qualifications and Skills

Strategic Business Planning

Superior Analytical Skills

Metric Driven Marketer

Strong Business Accumen

Stakeholder Engagement

Strong Communication Skills

Creative Problem Solving

Mentoring and Coaching

Process Enhancements

Resource Maximization

Cross-Functional Teamwork

Bilingual English and French

Professional History

INSIGHT CANADA - Technology Business Reseller Montreal, Québec

National Lead Partner Management and Marketing 2013 – 2016

Led a cross-functional team of 12 professionals, developing and implementing strategic regional plans for 40+ vendors, including Microsoft, HP, Cisco, Lenovo, Intel, and Dell. Assisted with positioning and promotion of solutions in the areas of Office Productivity, Unified Communications, Mobility, Network, Security, Data Center, Virtualization, Data Protection, and Cloud.

Served as a member of the senior leadership team, turning YoY revenue decline in 2013 into growth of 7% in 2014, 8% in 2015, and 16% in 2016.

Collaborated with team members to grow $8M ecommerce sales by 368% in 3 years.

Achieved record profitability by exceeding revenue targets and gaining backend rebate bonuses that generated 57% overall growth in 3 years.

Accelerated market share in top line of businesses, growing market share from 1% to 19% per quarter.

Contributed 12% to sales revenues via introduction of marketing automation.

Created and implemented new branding, logo, and website adapted to the Canadian bilingual market.

BELL CANADA – Information and Communication Technology Solutions Montreal, Québec

Product Marketing Senior Associate Director, Bell Business Market (BBM) Division 2007 – 2013

Managed five staff members and worked with up to 90 product and marketing resources in a matrix environment. Implemented sales initiatives, marketing campaigns, and product launches for 12 different portfolios in the Network and ICT Business.

Created and implemented 9 Blitz campaigns that generated 859 opportunities with $50.7M funnel, from which 324 opportunities were won with over $15.5 in total revenue.

Reviewed and enhanced tactical plans for over 20 product initiatives worth $60M in revenue.

Delivered 3 yearly National training and sales rallies that hit an exceptionally high 99.31% satisfaction rate, attracting 1,103 attendees, the highest participate rate at BBM.

Generated the “Mentor” projects, keeping a multi-tiered sales channel informed about 12 portfolios and over 350 products and services.

Earned President Club, Appreciation Awards and Unity Awards as a high performer in the Bell Business Market division. Nominated to Next Generation program by Executive Committee.

Rita Azrak – Page 2

514-***-**** acxrxu@r.postjobfree.com

Professional History (continued)

ELIX - Contact Center Solutions Montreal, Québec

Marketing and Communications Director 2001 – 2007

Led marketing and communication initiatives while overseeing up to four marketing team members.

Launched “Talk to Santa,” a viral campaign that met budget and deadline goals, winning multiple awards, and generating 130K website visits and 72K voice interactions within 2 weeks of launch date.

Created a new corporate website with a search engine strategy that boosted website traffic by 5X previous visits. Leveraged content from specialized partners via interactive newsletters.

Introduced hunter telemarking strategy profiling prospects resulting in lead generation tactics that exceeded corporate objectives with 97% of revenues from new clients coming from marketing leads.

Won first place for best campaign, as well as Jury’s Favorite for best interactive initiative by the Relationship Marketing Association of Montreal. Also selected as Elix Top Performer for exceptional contribution to business success.

TECSYS - Supply Chain Management Software Vendor Montreal, Québec

Marketing Programs Manager 1999 – 2000

Developed and implemented marketing programs relevant to corporate product strategy.

Launched new e-commerce software that tripled visits to the corporate website.

Initiated web-based lead-tracking process, supervised lead generation programs, and developed a first webinar series that organised a U.S. six-city seminar road show that exceeded generation objectives.

MEI - Sales Force Automation Software Vendor Montreal, Québec

Marketing Project Manager 1996 – 1999

Launched new e-commerce software including product branding, sales brochures, high-end multimedia web animation, media plan with new print, and web advertisements, leading to triple website visits.

Education

Master of Business Administration

Concordia University, Montreal

BComm – Marketing

École des Hautes Études de Montréal (HEC)

Winning team member of Bell Canada Long Distance Competition

Professional Development

Pragmatic Marketing Product Management

Finance Acumen – Schulich Executive Education Centre, York University

E-Marketing – Developing an Integrated Mobile and Social Media Strategy, HEC Executive Education

B2B Marketing – Closing the Loop with Sales

Language of Leadership, Vezina and Associates

Execution Catalyst – Accelerating the Trip from Vision to Reality

Communication with Leadership and Presence, Humphrey Group

Fierce Conversations – Better 1 on 1 conversations

Influencing without Authority

Coaching Mastery

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