Executive Bio

Joy Tyler is passionate about Internet marketing and the different techniques involved in bringing customers and businesses together through interactive and informative means. By first focusing on the needs of the client, Joy puts her 18 years of marketing experience to work.

Joy began her career as a graphic designer for The Black Pages providing them with innovative and creative ads for their clients. She then migrated to the corporate sector working for small and large digital agencies providing UX, web design, Search Engine Optimization, rich media, Paid Search, Email Marketing, and Social Media Marketing strategy and implementation development.

With ability for strategic planning and capacity to generate results, she developed a great part of her career in the digital marketing and IT space earning her a position as an IT/Internet Marketing Director. Joy then progressed into the client side of Internet Marketing managing budgets over 20 million plus.

Summary of Qualifications

Successful mastery of Internet marketing in the areas of user experience, marketing automation, project management, analytics, interactive strategy development, web site development, SEO, PPC / SEM, mobile marketing, and strong relationship building with social media marketing and link building.

With over 17 years of web marketing & online branding experience, I am able to help achieve online business goals by identifying market niches, improving ranking and increasing traffic. I have increased traffic for fortune 500 companies by 380% and aided in the process of web page concept, wireframes, content development and copy.

I meet Internet marketing demands with successful lead generation methods combined with various processes of lead capture and measurable analytics to identify new opportunities.

Education:

Auburn University, Auburn, AL

1994-1996

Redan High School, Stone Mountain, GA 1990-1994

Technical Skills/Tools

Google Analytics, Google Adwords, Google Insights, Omniture/SiteCatalyst/Discover/Search Center, Webtrends, SEO Clarity, SEOmoz, SEO Elite, Bright Edge, SEM Rush, Dreamweaver, Photoshop, Illustrator, Flash, ASP. HTML, JavaScript, CGI, AJAX, CMS, CRM, Microsoft Office Tools, Web/Graphic Design, Web Development, Social Media Tools, Hoot Suite, Butterfly, HotGloo, Five Second Test, ClickHeat, Adobe CQ5, Adobe Analytics,Site Catalyst, ATG Ecommerce,Endeca, Pagebuilder, Solr,Business Objects

Professional Experience:

November 2012 – Present

Various Clients

Abbvie

Big Time

AT&T

Hiscox

Hiscox Atlanta GA January 2016 – July 2016

Internet Marketing Consultant/UX/Email Marketing

Create website recommendations and produce mock ups for emails and webpages.

Provided analytic metrics recommendations for customized report requests.

Tracking conversion rates and making improvements to the website and emails.

Developing and managing internal digital and mobile marketing campaigns

Provides website functionality and design recommendations

AT&T Atlanta GA August 2014 – September 2015

Internet Marketing Manager/Consultant/Business Analyst/UX

Devising strategies to drive online traffic to the company website via analytics assessment. (GA/Business Objects)

Provided analytic metrics recommendations for customized report requests per business owner.

Tracking conversion rates and making improvements to the website.

Developing and managing internal digital and mobile marketing campaigns

She has extensive experience managing the internal search algorithm and relevancy results using Solr. I also provided recommendations for content and user functionality from an internal search perspective.

Provided recommendations for internal site search results regarding relevancy, promotions, e support and sales content.

January 2014 – August 2014

Abbvie Waukegan, IL/ Digital Business Analyst

Improving the usability, design, content and conversion of the company website and mobile site.

Responsibility for planning and budgetary control of all digital marketing projects via Adobe Analytics & CQ.

Evaluating customer research, market conditions and competitor data using SQL Database.

Review new technologies and keep the company at the forefront of developments in digital marketing.

Participate in the elicitation and implementation of technical and functional requirements for new client implementations, enabling the project teams to deliver client specific implementations on time and on budget.

Provided reporting and analytics technical/metrics recommendations per project.

November 2013 – January 2014

Big Time Chicago IL

Utilizing a range of techniques including paid search, SEO and PPC.

Overseeing the social media strategy for the company.

Managing online brand and product campaigns to raise brand awareness.

Managing the redesign of the company website

November 2012 – August 2013

IAAI.com IL Westchester, IL

Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target

Create the necessary technical architecture

Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives

Develop and present detailed technical recommendations including optimized website architecture, server and CMS requirements

Manage tactical execution of SEO strategies, including: keyword research, on-site content optimization, technical recommendations and competitive intelligence

Provided UX recommendations for redesign of website by executing the UX process.

Develops and maintains support procedures, tools, and documentation. This includes writing scope documents, managing source code, and developing technical support standards and procedures.

Assures that marketing application and database software are at current revision levels and ensures acceptable levels of performance.

Junction Solutions Atlanta GA

July 2012- November 2012

Web Marketing Systems Manager

Responsibilities:

Corporate webmaster, online designer, and content developer/editor for Junction Solutions’ private and public website(s), e-marketing assets, and social networking activities.

Creates, develops, and manages content for the web, including copy, graphic design and photography.

Manages external visibility optimization including PPC, SEO, and online publishing, as well as the creative and content for Social Media sites and Blogs.

Serves as an advisor and support resource to cross-department committees for e-communications and promotional initiatives.

Manages e-marketing systems including: CMS, MA, external media storage, online video capture and editing, Google and other BI analytics, etc.

Performed user testing (five second test)

Provided UX recommendations for redesign of website by executing the UX process.

Provides leadership and coordination for third-party web and e-marketing resources.

Develops and maintains support procedures, tools, and documentation. This includes writing scope documents, managing source code, and developing technical support standards and procedures.

Assures that marketing application and database software are at current revision levels and ensures acceptable levels of performance.

Participates in the development and monitoring of departmental budget as it relates to web and e-marketing initiatives.

Assists with plans, procedures, and activities to support business recovery when problems occur. This task includes such things as backup and restoration procedures, vendor agreements, data retention and restoration planning.

Trains internal employees to best leverage marketing systems and online communication vehicles.

The Home Depot Atlanta GA

March 2011- July 2012

Interactive Project Manager

Responsibilities:

Keyword research, on and off-page optimization, link building, domain name selection, overall marketing and promotion and more. Digging up important keywords and key phrases and utilizing them in the correct fashion remains a priority.

Experience using the Endeca regarding internal search algorithms.

Obtain partnerships and support within the niche or industry, find high-ranking websites willing to link back to the company site, offer services and collaboration with other webmasters and participate in various other strategies to help build links to the site.

Keyword research, bidding strategies, advertising copy and landing page optimization, testing and fine-tuning advertisements and more. PPC can produce powerful, instant success

Utilize tools and services such as Facebook, You Tube, Twitter, MySpace,

Provided UX recommendations for redesign of website by executing the UX process.

Interacted with various online departments as UX, Creative, IA, Project Management, Merchant Clients, Vendors, and Executive team members to ensure collaborative efforts are executed for success.

Creates and executes project work plans and revises as appropriate to meet changing needs and requirements.

Identifies resources needed and works with Resource Management to assign individual responsibilities.

Manages day-to-day operational aspects of a project and scope, including task creation and maintenance.

Effectively applies our methodology and enforces project standards.

Minimizes our exposure and risk on each project managed by monitoring project profitability, revenue, bill rates and utilization and reporting any irregularities to the Team Lead.

Ensures project documents are complete, current, and stored appropriately (Meeting agendas, Status reports, etc.).

Facilitates team and client meetings effectively by preparing agendas, conference reports and project status reports.

Holds regular status meetings with project team to ensure projects are on time and within budget.

Effectively communicates relevant project information to superiors.

Resolves and/or escalates resourcing, budget, and other issues in a timely fashion.

January 2010 - March 2011

CCS Company Atlanta GA

CEO/President

Responsibilities:

Developed and designed websites, web page authoring and layout,

multimedia design and creation.

Directed customers through the discovery, analysis, concepts', and design of web projects.

Consulted with clients on design implementation development site architecture, user experience.

Administered all client relationships.

Produced and utilized concepts according to client demand. Contract negotiation and administration.

Sell business-to-business Inter/intranet web development services in the domestic market.

Develop strategies and tactics to successfully achieve or exceed sales goals.

Coordinate contract proposals and responses. Conduct sales presentations.

Develop and implement SEO and SEM strategies and campaigns for clients.

May 2009 – November 2009

AT&T, Atlanta, GA

SEM Analyst

Achievements:

Created SEO and SEM marketing tactics that boosted customer sales and search engine visibility

Influenced resale by achieving customer satisfaction

Responsibilities:

Educated and developed PPC programs for current and new customers.

Created keywords and keyword descriptions to ensure an effective pay per click program.

Created educational internet marketing documents for customers

Managed YPConnect accounts

November 2007 – January 20 09

Community Loans of America, Atlanta, GA

Internet Marketing Director

Achievements:

Reported directly to VP of Operations

Created SEO and SEM marketing tactics that boosted customer sales and search engine visibility

Introduced new SEM technology and strategies to ensure ROI and increase in applications and loans

Created new reporting systems to track effectiveness of PPC campaigns

Responsibilities:

Educated and developed Search Engine Marketing /Optimization/PPC programs for company

Provided UX recommendations for redesign of website by executing the UX process.

Created keywords and keyword descriptions to ensure an effective pay per click program.

Developed and managed linking web pages with targeted partner sites. Research, identify, and recruit quality link partner sites.

Overseer of project management duties for integration of web development and seo.

Managed ongoing link submissions to sites.

Developed and managed content for partner links.

Support marketing and sales initiatives with linking partners including product placement selection, development and deployment of led generation, marketing, promotional, merchant or other micro sites.

Review market and industry research using web analytics software (Omniture) to provide industry updates, market scans and client reports

Developed and managed banners, listings, site navigation, landing pages, and page design/layout. functionality enhancements, articles, blogging, etc.

Evaluated capital expenditure, revenue potential and production methods for internet media products or services. Researched and managed outreach with online partners; including existing merchants and assisted with site co-marketing programs.

Used Dreamweaver to edit web page HTML meta data and content.

Used Constant Contact to create email marketing campaigns.

September 2006 – December 2006

Did – IT Search Marketing, LI, NY

Account Executive

Responsibilities:

Manage all direct communications with clients, including campaign expectations, setup and execution, & deliverables and reporting

Provide strategic consultation and input to site development strategies and online media plans

Assist in presentations and business development efforts with strategic thinking, research and analysis.

Manage multiple PPC campaigns

Maintain the status of the impact of work on client goals and proactively communicate with clients on project impact.

Identify areas of improvement and communicate that to the client.

Meet with clients regularly

Review market and industry research to provide industry updates, market scans and client reports.

June 2005 – April 2006

Interland, Atlanta, GA

Internet Marketing Consultant

Achievements:

Created SEO and SEM marketing tactics that boosted customer sales and search engine visibility

Influenced resale by achieving customer satisfaction

Reduction of customer churn by measuring demographics with Omniture

Responsibilities:

Educated and developed PPC programs for current and new customers.

Created keywords and keyword descriptions to ensure an effective pay per click program.

Created educational internet marketing documents for customers

Managed MyEzclicks accounts

Used Dreamweaver to edit web page HTML meta data and content.

August 2002 – June 2005

Atlanta Enterprises, Atlanta GA

Pay Per Click Manager/Executive IT Director

Responsibilities:

Provided support and creation of pay per click campaigns.

Ensured effective utilization Search Engine Optimization to increase customer advertisement via various search engines.

Work with chief executive officer/general manager to develop written vision and mission statements for the internet marketing campaigns and E-commerce marketing.

Develop long-term goals and objectives that support the vision and mission statements.

Researched online services, website content, and software to meet business needs for potential improvements.

Appraise the cooperative's operations and services to determine whether they support the vision and mission statements.

Managed residual costs of software supporting the company website as well as producing solutions that will improve the websites quality.

Keep up-to-date on technical, economic, business and sales issues and work to be knowledgeable in all concerns affecting the cooperative.

Hire and supervise for the chief executive officer's general managers. In collaboration with other board members:

Establish the job description

Recruit, select and hire

Provide regular performance feedback throughout the year

Conduct an annual performance review each year

Maintain compensation within appropriate market rate

Effectively communicate the cooperative's vision and mission.

Maintain open communications with the chief executive officer/general managers.

Represent member's interests by collecting information on their needs and sharing information on the cooperative's goals and plans.

Regularly assess my performance as a director and the board's performance as a governing body.

Take appropriate action to insure effective personal and team performance.

Work with the CEO to plan and conduct effective member meetings.

Used Dreamweaver to edit web page HTML meta data and content and web site development.

August 1999 - February 2001

Covad Communications, Atlanta, GA

Technical Manager/Web Master

Responsibilities:

Managed and trained a team of Trouble Shooting Service Delivery Supervisors in a call center environment.

Assisted agents with technical information and knowledge.

Responsible for resolving escalated technical issues regarding DSL lines.

Managed and distributed Supervisors workload.

Duties also included quality assurance and maintaining productivity, and project management.

Administered and developed plans for the training, communication, support and maintenance of the measurement plan.

Assessed technology/information needs from a strategic business perspective.

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