Richard Crumlish

General Manager & Business Development Professional

**** **** ******, ******, ** 91901 H: 619-***-**** - C: 619-***-**** email: acxohh@r.postjobfree.com

SELECTED QUALIFICATIONS & ACHIEVEMENTS

20+ years of Business Development, Operations, P&L, Sales, and Account Management experience with a proven track record of success in the automotive industry.

Expertly balance brand development, marketing activities, divisional reorganization, prospect building, human resources, and business growth / development; as the General Manager for Rancho Chrysler Jeep Dodge RAM, elected Chairman of the twelve Chrysler GM franchises for Group1 in 2010, 2011 and 2012; no other General Manager in Group1 has held this honor.

Research trends and market demands identifying untouched markets; determined contractual obligations, including, selling, financing, marketing and sales forecasts.

Perform extensive operations and strategic management, including defining the scope, evaluating risk and guiding company in business development and expansion.

Efficiently manage P&L functions, with extreme attention to profitability of business by monitoring gross profit and expense budget.

Action oriented and results driven with well-developed organizational skills; identifies work plans, considers priorities, forecasts problems, and envisions solutions. PROFESSIONAL SUMMARY

Hands on visionary with advanced business development, and sales expertise in the automotive industry. Strong skill set in managing, analyzing, and implementing complex procedures. Combine sound time and resource- management skills to implement strategic sales and operational initiatives to enhance productivity, quality, client service and overall bottom-line performance. Polished interpersonal and rapport-building skills significantly enhancing growth, profits, and return on investment. Excellent skills in operations management, strategic planning, training, and communication in a cutting-edge environment; confident in abilities and committed to performance excellence, providing stability and growth in diversified environments; prepared to apply solid background in business development toward driving business growth; earned hundreds of sales and performance awards, including highest honors and inclusion in Chevrolet Society of Sales Executives and GM's Truck Sales Hall of Fame. KEY SKILLS & AREAS OF EXPERIENCE

BUSINESS DEVELOPMENT: Manage all aspects of business operations; consistently exceed revenue goals, effectively prioritizing leads and working with new and innovative sales initiatives to expand business. TECHNICAL: Proficient with Microsoft Office Suite (Word, Excel, Access, PowerPoint & Outlook) and various database applications.

CAREER EXPERIENCE

Rancho Chrysler Jeep Dodge RAM December 2008 - August 2015 General Manager / Dealer Operator

Took over dealership that had consistently lost money for Group1 over the previous four years, quickly turning that trend around achieving profitability for the dealership for 2009 to 2014; made a total of $4.3 million in net profit.

Opened up Collision Department in 2010 that currently produces over $1 million in gross annually.

Opened a Volkswagen start-up franchise in October of 2011 that made money in its first full month of operation that is still thriving today.

Record NV volume, front PRU, solid performance in F&I, led to the Variable GP record of almost $500k in July 2014 (Record 21% net/gross).

143% of budget with a 13 month record of $205k in service gross and $165k in parts gross with excellent margins; Best month ever in May 2015 with 147 new vehicle sales.

New Business Development

Systems & Process Improvement

Corporate Vision & Strategy

Strategic Planning

Budget Administration &

Management

Turnaround / Revitalization

Plans

Internal Systems & Procedures

Sales Growth & Analysis

Operations Management &

Analysis

Staff Leadership & Coaching

Client Relations & Development

Financial Reports

Tactical Alliance & Partnership

Development

Marketing & Brand Management

Communication Skills (Spoken &

Written)

Richard Crumlish – page 2

Mossy Toyota August 2007 - October 2008

Used Car Director

Charged with operating a 3 million used car inventory, set all records in profits, exceeding $400k on gross profit monthly.

Performed strategic growth planning and directed future efforts through analysis and evaluation of sales, marketing methodology, business costs, and new growth trends.

Developed, implemented, communicated and executed innovative marketing strategies and action plans.

Directed full re-organization terms of process management, structure, financial reporting and management systems.

El Cajon Auto Sales, Inc. 2007 - August 2007

Owner / Operator

Bought vehicles wholesale to retail to the general public and whole auction and other dealers; gained knowledge on how to merchandise and sell low priced used vehicles. Mcclellan Buick Pontiac GMC 2005 - December 2006

General Manager

Led multifunctional operations, developed and executed strategic and tactical plans and clearly communicated goals and objectives.

Analyzed sales activities and implemented new initiatives based on findings.

Coached and led 60 employees, consisting of mangers and front-line employees.

Exceeded multiple goals and key objectives, boosting new car sales 70%, used car sales 200% and service and parts business 30% in 2005.

Poway Chevrolet 2003 - 2004

General Manager / Dealer Operator

Expertly drove performance of 70 employees and oversaw planning to maintain profitable operation and accelerate sales.

Controlled budget and tracked expenses, implemented policies and procedures.

Rallied and mentored staff to build performance driven team and maintained customer-driven environment to ensure positive experience.

Generated unprecedented sales activities and revenues for both new and used vehicles.

Named as a "Mark of Excellence" dealer based on strong achievements to realize necessary goals. Bob Stall Chevrolet 1988 - 2003

General Sales Manager (1997 - 2003) / New Car Sales Manager (1988 - 1997)

Assumed leadership role for top Chevrolet dealer of Corvettes nationwide, assessed existing operations and identified performance gaps and solutions to become dominate force in the sale of GM's new and used sports car.

Motivated team and provided the tools to enhance effectiveness of four department managers accountable for a total of 30 employees.

Managed product roadmap and brand initiatives to heighten interest and market presence.

Expertly resolved escalated issues and established goals and planned budget.

Surpassed expectations, implementing turnaround plan to greatly improve positioning of dealership from 9th to

#1 of 12 within the county and capturing 53% market share.

Propelled net profits 300%, generating $2.5 million as well as boosted unit sales over 600%, from 28 to 215 and ranked among the leading 15 dealers in sales nationally.

Introduced new technologies to enhance operational efficiency and implemented tools to strengthen internal, bi- directional communications.

As new Car Sales Manager, oversaw product ordering for retail sales, performed extensive negotiations and issue management, and hired sales and administrative staff.

Successfully managed inventory, transforming flooring account into a profit center. EDUCATION & CAREER DEVELOPMENT

Niagara University - Niagara, New York

Undergraduate studies towards Bachelor of Science in Marketing Graduated from Sonic Dealer Academy, 2003

Professional Development: 1000 hours of specialized GM training as well as continually attending seminars to advance core talents and staff management, motivation and public relations. REFERENCES AVAILABLE UPON REQUEST

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