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Sales Management, Operations Manager

East Lansing, Michigan, United States
November 28, 2016

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Wilburt Don Reeder

**** ******* ***

Okemos, MI *8864

Cell: 517-***-****


Business Development and Management Executive: Sales Driver Behind Millions in Revenue and Results

Experience Summary

VP/GM of Boutique Metal Fabrication, Welding, and Machine Shop

President/COO of Capital Equipment Manufacturing Enterprise with Multiple International Facilities (Europe, Brazil, US)

Large Project Sales and Project Management Experience - $1,000,000 +

Plant and Operations Management

Automotive OEM and Tier 1 Sales and Program Management (GM, Chrysler, Delphi, Harley Davidson, Ford)

VP/GM of Water Bottling and Purification Manufacturer – Turn-Key 5-gallon Bottling Lines for International Customer Base (Danone, DS Waters, Nestle, Coca-Cola)

Big Box and Mass Market Account Management (K-mart, Wal-Mart, Target, Meijer)

Small/Medium Business Consulting Experience Consumer Product Based Sales

Multi-unit and Remote Facility Management Experienced in Managing Large Teams

Planning, Forecasting, and Budgeting Guru Accustomed to Full P&L Responsibility

Broad Management History – employees, dealers, reps Business, Channel, and New Market Development

Internet Start-up Experience Strong Analytical Skills

International Experience – JV and Partnerships Team Builder – Coach and Mentor

Specialized Training - MBA Strategic Management

The development, implementation, and management of the key components of business strategy

External Environment and Internal Analysis Supply Chain Engineering

Strategic Planning Methodologies Management Science Techniques

Financial Management Processes e-Business Strategies

Leadership and Communication Quality Dynamics

Horizontal and Vertical Integrations Strategic Alliances

Technical Skills

Computer literacy includes AutoCAD, Word, Excel, Outlook, CRM, Publisher, PowerPoint, and internet.

Professional Experience

Dowding Tool Products, LLC 2015-Current

Dowding Tool Products is a specialty fabrication, welding, laser cutting, and machining company that provides a wide-range of fabrications and metalworking products from prototype to production. Customer base includes Solar, General Industrial, Automotive, OEM's, Rail Car, Municipality, Off-Highway Equipment, and boutique industries.

VP/General Manager


Report directly to Owner/CEO

Full P&L responsibility for all day-to-day operations, sales, quoting, purchasing, HR, and production efforts

Developed and cultivated relationships with key customers

Developed and cultivated relationships with key suppliers

Developed routing and tracking system for production floor

Developed KBI tools and GAAP procedures for ownership

Developed and installed safety and quality programs to set-up the business for future ISO certification

MTM GmbH (Meißner Technik Müllenbachen) 2015

MTM Clean Solutions, LP is subsidiary of the Germany based MTM GmbH, one of the world's leading producers of deburring, washing, degreasing, and phosphating equipment. MTM GmbH has facilities in Cologne/Germany, Berlin/Germany, Tczew/Poland, and Dalian, Shahekou District/China.

North America Sales and Operations Manager


Manage on-going sales efforts with existing customer base, account representatives, and direct sales personnel.

Account/Program management with Ford, Comau, ATS, Nexteer, Nemak, Valeo, AAM, and GM

Full P&L responsibility as North American General Manager

Develop global sales strategies with multi-national automotive and industrial suppliers

OEM and Top Tier account management

Localize and domesticate all marketing and collateral materials

Assist in Mexico and Brazil sales efforts with established companies

Develop USA manufacturing strategy for German engineered products

oAssembly sites – mechanical, electrical, robotics, and programming

oDevelop key subcontractors and partners required

oTranslational and domesticating of products for use in US/Can/MX

Project management – Liaison between German and US organizations

Midbrook, Inc. / MIWI, Inc. 2003 - 2014

Build-to-order capital equipment manufacturer of parts cleaning equipment and material handling implements to the automotive industry and water bottling equipment to the commercial sectors. In 2012, MIWI, Inc. was formed from the spin-off of the industrial/automotive manufacturing division of Midbrook, Inc. MIWI manufactures, sells, and services engineered parts cleaning systems to the automotive and industrial sectors. Systems included washers, dryers, robotics, automation, and ancillary filtration devices. Revenue divisions included Contract Cleaning, Service and Aftermarket, and Systems Manufacturing.

President/COO 2012-2014


Direct report to CEO and control of all day-to-day operations.

7 VP level direct report – Sales, Marketing, Manufacturing, Purchasing, Engineering, Finance, and Production.

Responsible for all P&L, budgeting, costing, trade and other economic factors of the firm

Managed all sales, marketing, safety/quality, manufacturing, and operational aspects of the business

Oversaw strategic planning and business development

Implemented strategic partnerships

Developed detailed project management strategies

Established and directed oversight of R&D projects

Created and implemented robust marketing initiatives

Directed all Service and Aftermarket divisional activities

Directed and supervised the engineering and design of all capital equipment.

Directed and supervised quality and safety initiatives including ISO 9001-2000

Oversaw vetting, purchase, and implementation of new ERP system


Exceeded sales goals by average of 18% annually and grew GP by 2.5%

VP/General Manager 2003-2012


Sales, marketing, and operations management for all divisions of the company

Sales and project experience with Toyota, Aisin, Denso, Chrysler, GM, Harley Davidson and many other OEM and Tier One suppliers

Management of 3 manufacturing facilities – Brazil, Austria, USA

Developed and managed global dealer and rep network

Acquisitions, JV, and strategic alliances

Developed and implemented training programs

Active member of key committees in Domestic and International trade associations

Designed and managed R&D budget

Created and implemented strategic planning committee

Developed strategic purchasing alliance initiatives and vendor managed inventory programs

Deployed lean initiatives into manufacturing processes


Advanced out-source initiatives for non-critical processes to drive cost and time out of projects

Built and implemented standards for materials, components, work instructions, process flow, and training.

Grew overall company revenues by 200% from 2004 to 2011.

Diversified organization from 70% automotive down to less than 40%.

Lean initiatives, standardization, and strategic purchasing programs resulted in 23% cost savings on design/build and 29% calendar savings – delivery times cut by over 5 weeks.

George S. May International Company 2002 - 2003

International market leader in providing consulting services to small and medium size businesses.

Senior Staff Executive


Business analysis and consulting for small/medium sized professional organizations specifically focused on Management Restructuring and Organization, Functional Organizational Development, HR Development, Profit and Expense Controls, Job Costing and Analysis, Work Process Flow Analysis, Budget Development, Managerial Accounting, Cash Management Strategies, and Strategic Business Planning.


Hours billed/sold – 200% and top producing SSE for 6 straight months.

Universal Map Enterprises, Inc. 1986 – 2002

The 3rd largest consumer product mapping and travel product company in the US. Over 3,000 SKU’s published and distributed through various channels.

Executive VP Sales and Marketing 1990 – 2002

Sales/Business Development and Divisional Manager 1986 - 1990


Created, developed, and managed 7 sales divisions including; direct store delivery route sales, wholesale/dealer/manufacturers representative, direct mail/telesales, commercial B2B, Private Label, GIS Consulting, and Tech/Internet development.

Complete P&L responsibility for each sales division.

Developed sales plans and programs specific to each division and channel.

Extensive budgeting, forecasting, scheduling and analysis experience.

Extensive account management in retail and wholesale.


Increased gross revenues 600% over a 12 year period. Increased profits incrementally each year by working financial statements – retails, COGS, cash flows, expenses, etc.

Drove a 1,200% + improvement to owner’s equity.

Developed and implemented multi-year contracts with national accounts in DSD, store-direct, private label asset management, and promotional programs generating over $14M annually.

Founded Travelsite Inc. ( in 2000. Served as President and Board member from 2000 to 2002. Developed start-up, business plan, funding, partnership, and marketing initiatives. Extensive retail and affiliate membership led to significant growth. Sold in 2002.


MBA Strategic Management; Davenport University

BAS Management with Honors; Davenport University

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