Biography
https://www.linkedin.com/in/pmford
acxodq@r.postjobfree.com
Phyllis Ford
User Experience Consultant
I am a User Experience consultant with 20 years of success in applying a human- centered design methodology and strategic vision to lead all phases of mobile and web application design and development processes. A passionate UX proponent with strong teamwork skills, I have a proven track record of inspiring and leading teams developing innovative solutions for business, marketing, and learning situations. My focus is on nurturing innovative ideas and optimized online and mobile experiences, to help organizations reach prospects and customers, including B2B, B2C, C2C, consumer packaged goods, financial, telco, medical, software, hardware, e-learning, and more. I have successfully won, managed, and directed a full range of projects and project teams, including multiple long-term projects with global clients geared toward improving interactions with information, and helping marketing and creative teams develop intriguing and intuitive user experiences. I have experience collaborating with business leaders, technology leaders, product managers, creative teams, developers, and key stakeholders to develop digital strategies and lead teams that successfully execute on those plans. I have spearheaded solutions that have far exceeded the client’s expectations, both from a creative standpoint and from the perspective of value.
I provide clients with expert online strategies, develop interactive experiences based on usability studies employing mobile and SEO best practices, and help clients achieve their communications objectives by ensuring that information is presented in a clear, organized, well-designed structure. I have led User Experience teams on agile and waterfall projects for enterprises as well as agencies, and have served as Information Architect and Project Manager at industry- leading market- ing communications firms.
Experience
Metaphorical, Inc., 1998 to present, President and Founder. User experience consultancy focused on leading research-based user experience projects and spearheading the design and development of innovative interface design and user experiences. Clients include Adobe, Coldwell Banker, NBC, Comcast, Sprint/Nextel, Cleveland Clinic, and Fidelity Investments. TIAA, 2014 to 2016, User Experience Lead. UX team leader for large multi-year program at TIAA, a Fortune 100 financial services firm. Responsible for all UX design deliverables including personas, wireframes, and navigation models. Managed team of IAs and content editors, collaborating with business owners, product managers, visual designers, developers, end users, and other stakeholders to determine user interface needs. Agile work environment required participating in story grooming, daily stand-ups, and more. Partnered with Prototyping and Development Teams to ensure technical implementation. Piehead LLC, 2011 to 2014, Director of User Experience. UX Director focused on business- and consumer-facing interactive experiences. Collaborated with clients and internal teams to determine the best approach to creating a satisfying interac- tive experience to meet both business needs and audience desires. Clients included AT&T, NBC, Fidelity Investments, Aspen Dental, Warner Brothers, and Mercer. Agency.com, 1994 to 1998, Senior Information Architect. Manager and informa- tion architect for corporate branding, usability testing, and information architec- ture projects for Sprint, Sharp Electronics, Incyte Pharmaceuticals, Corporate Express, Disneyland Paris, and American Express.
Objective
To collaborate with a dynamic team of
creative innovators to build best-in-class
intuitive interfaces and interactive tools. To
create effective customer experiences
through in-depth usability research and
analysis and the development precisely
customized and targeted solutions.
Skills
• 20+ years leading and managing UI/UX
design experience teams creating large-
scale solutions in software, web, and
mobile environments
• Expertise in heuristic and gap analyses,
target audience research, surveys, card
sorts, personas and tasks, requirements,
user flows and wireframes, user interface
design, usability testing, digital and social
marketing strategy
• Experience with lean, agile, and waterfall
design processes, and experience with all
the tools of user-centered design and
development, including Visio, OmniGraffle,
Axure, Dreamweaver, HTML, Adobe
Creative Cloud, Microsoft Office, and
Microsoft Project
• Excellent communication skills, team
leadership, and client rapport
Additional Information
• Middlebury College, Middlebury, Vermont,
B.A., cum laude, French and International
Finance
• École des Sciences Politiques, Paris,
France, Certificate of International
Finance and Politics
• Continuing education through confer-
ences and online learning
• Co-owner of Blue Current Brewery, a
craft sake brewery in Kittery, Maine
• Proficient in French, conversant in Spanish
Available for permanent, full-time, and
contract positions. Open to commute and
telecommute opportunities.